Experience

EdTerra Edventures Private Limited

• India
• Education Administration Programs
• 1 - 100 Employee

• Creative Head

  • May 2022 - Present

  As the Creative Head at EdTerra, I am responsible for managing the production of various deliverables, including educational films, content marketing videos, and performance marketing videos. I oversee the entire production process, from planning to execution, ensuring that projects are completed effectively and efficiently. With a strong working knowledge of 2D and 3D software, as well as compositing software, I ensure that the technical aspects of production are handled seamlessly, resulting in high-quality output. I am skilled in managing project, stage, and exception plans, as well as identifying and managing project risks. I develop contingency plans to address any potential issues that may arise during production. Monitoring the progress of projects and resource utilization is a crucial part of my role. I proactively take corrective actions when necessary to keep projects on track and within budget. I also implement appropriate technical and quality strategies and standards to maintain a high level of excellence in all deliverables. As part of my responsibilities, I conduct project evaluation reviews to assess project management and identify areas for improvement. I continuously stay updated with the latest industry standards in ad, educational, content, and short film production, ensuring that EdTerra remains at the forefront of the ever-evolving landscape. Furthermore, I play a pivotal role in enhancing EdTerra's digital presence. By understanding the content needs outlined in the Digital Brand Marketing Plan, I contribute to the development of new web marketing assets that highlight our digital advantage and align with our positioning statement. In summary, as the Creative Head at EdTerra, I oversee diverse deliverables, manage projects and resources, ensure technical and quality standards, evaluate project performance, and actively contribute to the company's digital marketing efforts. Show less



Freelance

• India

• Post Producer

  • Dec 2020 - Present

  As a freelance Post Producer, my role encompasses managing and overseeing the entire post-production process for diverse productions within our in-house facility. I ensure a seamless workflow and timely delivery of assets while adhering to allocated budgets. Acting as a bridge between internal teams and clients, I effectively communicate and coordinate with stakeholders to achieve project objectives. With a comprehensive understanding of different roles, functions, and software applications within the Post Production Department, I optimize workflows using tools like Premiere, Final Cut Pro (FCP), After Effects (AE), Baselight, Smoke, and Flame. I excel at interpreting creative briefs, quantifying and pitching post-production services, and providing accurate quotes. My meticulous planning and organization skills enable me to arrange kick-off meetings, prepare budgets, assign operators, coordinate bookings, and schedule client reviews to maintain efficient project timelines. Having collaborated with renowned advertising agencies and clients such as BBDO, Ogilvy Gurgaon, Wunderman Thompson, Dentsu, Kinnect, MG Motors, Infinix India, DLF Garden City, MullenLoweLintas Group, and Mirum, I have demonstrated my ability to consistently deliver high-quality post-production services. By fulfilling these responsibilities, I contribute to the success of projects and strive for excellence in every endeavor. Show less



Saheb Productions Pvt Ltd

• Delhi, India

• Senior AV

  • Mar 2020 - Nov 2020

  As a Senior AV at Saheb Productions Pvt Ltd, I had the privilege of spearheading numerous successful projects for renowned brands. With a keen eye for detail and a passion for creativity, I consistently delivered exceptional results. Some of my key responsibilities in this role include: - Television Commercial Production: I oversaw the production of high-quality TV commercials for brands such as Dabur, Hero Moto Cop, Pepsi, Mountain Dew, and Lays. Through effective collaboration with clients, I ensured the delivery of compelling visual narratives that resonate with the target audience. - Digital Film Production: I successfully led teams in producing engaging digital films that captivate viewers across various platforms. By working closely with clients and leveraging cutting-edge technology, I brought creative visions to life and contributed to the growth of our clients' digital presence. - Corporate Audio-Visuals: I managed the creation of impactful audio-visual presentations for corporate clients. These materials have been instrumental in effectively communicating brand messages, highlighting key achievements, and enhancing overall brand perception. - Team Supervision: I led and supervised teams in Graphics, Editing, Music, Sound Design, and Pre-Production. Through effective delegation, guidance, and motivation, I fostered a collaborative and productive work environment, resulting in the timely delivery of high-quality projects. - Client Servicing and Lead Generation: I actively engaged in client servicing, establishing strong relationships, and understanding their unique requirements. By effectively addressing their needs and exceeding their expectations, I consistently generated new leads for the company, contributing to its growth and success. Show less



Atharva Films Entertainment

• India
• Entertainment

• Senior Producer

  • Jan 2016 - Feb 2020

  As a Senior Producer, I successfully managed and executed various high-profile projects in the advertising and media industry. My primary responsibilities included overseeing the production of TV commercials for renowned brands such as TIMEX, NEXA, BALENO, S-CROSS, and Coure Ferragamo, working closely with the Project Head to ensure seamless project delivery. Some notable achievements during my tenure include directing the Nexa Conference for Maruti Suzuki in Singapore, where I effectively captured the essence of the event and delivered a visually compelling experience. Additionally, I worked on multiple audio-visual projects, including the Maruti Suzuki corporate AV and conducting interviews such as the India Region Head interview for Ericsson. I also contributed to the BBC project titled "Majboor Kisko Bola." One of my crucial responsibilities was to meticulously plan the position and framing of the camera for each shot, ensuring optimal visual storytelling. Additionally, I coordinated sound recording to achieve the desired audio quality, enhancing the overall impact of the production. Furthermore, I took pride in my ability to lead and supervise a talented team comprising camera operators, lighting technicians, sound engineers, and design crew members. I ensured their efficient coordination and collaboration, resulting in cohesive and high-quality productions. Overall, my role as a Senior Producer demanded a combination of creative vision, meticulous planning, effective coordination, and strong leadership skills. I consistently strived to deliver exceptional results while meeting client expectations and exceeding industry standards. Show less



Purple Pink

• New Delhi Area, India

• Assistant Producer

  • Jun 2014 - Dec 2015

  As an Assistant Producer in Purple Pink, my role encompassed the following responsibilities: - On-Air Promo Production: I created numerous on-air promos for renowned channels such as Animal Planet, Discovery Channel, Discovery Kids, Discovery Science, Discovery ID, TLC, Big Magic, and Big Magic Ganga. This involved conceptualizing, scripting, and overseeing the production of promos to effectively promote the channels and their content. - Animated Series Creation: I successfully developed and produced the popular animated series "BABABC." This included managing the creative process, coordinating with animators and voice artists, and ensuring the timely delivery of high-quality content. - Interpretation of Ideas: I was responsible for interpreting ideas and stories to effectively convey the intention, style, and mood of the programs to artists. This involved collaborating closely with writers, directors, and other team members to ensure a cohesive vision throughout the production process. - Creative Content Production: I produced visually appealing and compelling sound, words, and visual images that captured and conveyed the desired intention, style, and mood of the programs. - Team Leadership: I led and motivated technicians, crew members, and production teams, providing clear instructions, support, direction, and constructive feedback. I ensured effective collaboration and communication among team members to achieve project objectives. - Production Scheduling: I established clear objectives and implemented effective and economical production schedules. I managed timelines, milestones, and deadlines to ensure a smooth workflow and timely delivery of projects. In summary, as an Assistant Producer, my role encompassed creating compelling on-air promos, developing animated series, interpreting ideas, managing budgets, producing creative content, conducting research, leading teams, and establishing efficient production schedules. Show less



Fashion Today

• Delhi

• Assistant Photographer

  • May 2012 - May 2014

  As an Assistant Photographer, I had the privilege of working on various national events and prestigious projects. Some of my key responsibilities included: - National Event Coverage: I covered a range of prominent national events, including the FICCI Higher Education Summit 2014, CII Latin America and Asian Conclave 2014, Trade Fare 2012, and many others. I ensured comprehensive event coverage, capturing significant moments and delivering high-quality photographs. - Fashion Show Coverage: I had the opportunity to shoot the Ritu Beri Fashion Show in 2012 held at Pragati Maidan. I successfully captured the essence of the event, highlighting the designer's creations and models with creativity and precision. - Equipment Maintenance: I took great care in maintaining the cleanliness and tidiness of all photography equipment. Regular checks were conducted to ensure that all equipment was in optimal working condition. This attention to detail contributed to the smooth operation of photo shoots and ensured the delivery of high-quality images. - Studio Production Management: I efficiently managed the movement of equipment and props to maintain a smooth production flow within the studio. By handling these items with utmost care, I contributed to a conducive environment for creativity and productivity. - Image Archiving and Editing: I was responsible for copying images to removable media for transfer and archiving purposes. Additionally, I performed necessary edits on image files to enhance their quality and meet specific requirements, ensuring client satisfaction. By showcasing these responsibilities on my LinkedIn profile, I aim to highlight my diverse experience, strong work ethic, and ability to deliver exceptional results in the field of photography. Show less