Experience

Nexstar Network

• United States
• Professional Training and Coaching
• 100 - 200 Employee

• Connections Coach

  • Jul 2021 - Present

  Work directly with Nexstar HVAC, Plumbing and Electrical Contractor member companies to facilitate member-to-member networking and professional connections. Identify, develop, plan and orchestrate Regional Meetings, Ideation Tables, Personal Board Groups, Nexteam Groups, 1:1 connections, company shadowing and any opportunity that connects members together to build relationships and benefit from people resources. Quality programs developed and planned embrace intent, focus and leading practices as a standard. Development and oversight of Women of Nexstar group and programming. Provide the highest-level of customer service and attention to detail in creating and executing all Nexstar member networking opportunities. Coach members in being the best, most successful company they can be by bringing to life the Nexstar motto “Success through Education and Sharing." Show less



Anarus

• United States
• Software Development
• 1 - 100 Employee

• Senior Development Manager

  • Nov 2019 - Jul 2021

  Work with startup IT company to conceptualize and strategize the development of company launch and product rollout. Responsible for creating brand documents specific to training customers and staff. Partner with company president to identify key target customers and develop specific campaigns and touchpoints to grow base of customer clients. Spearhead networking efforts to increase brand awareness and adoption. Marketing and communication responsibilities including website development, social media, demo presentation structure and promotional collaterals. Show less



Scientific Societies (Cereals & Grains Assn.; APS - American Phytopathological Society)

• St. Paul, MN, U.S.A.

• Program Manager

  • Jun 2016 - Nov 2019

  Responsible for developing the overall content strategy and delivery mechanisms for the technical programming and educational offerings for two scientific societies. Efforts aligned with organizational strategy and initiatives to address current and future needs of the membership and the cereal grain science industry/plant pathology community with primary focus on developing revenue producing programs with measurable value to the membership. Leadership and strategic oversight includes annual meeting programming and content development; technical management of Laboratory Proficiency Program and Approved Methods of Analysis; professional development; educational offerings and certification offerings. Major areas of accountability include: -Leadership and Strategic Involvement -Annual Meeting Content Development -Annual Meeting Logistics -Education Development within existing Business Centers -Education Development Show less



Honeywell

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Channel Marketing / Go-to-Market Specialist

  • Aug 2010 - May 2016

  • Responsible for the development and execution of marketing strategies, tools and programs including annual/project plans, internal and external customer communications, training and educational programming, new product introductions, customer segmentation, sales literature, trade shows and sales programs. • Planned, managed and moderated a week long customer training program on the benefits, features and sales of residential HVAC product line. Program ran four-five times per year and each offering maintained a waiting list. • Arranged and executed details of meetings and trade show booths at international and national trade shows; national sales meeting; annual divisional planning meeting, customer product training sessions, customer councils and regular internal sales team training and update sessions. • Developed schedule, obtained speakers, promoted, ran and presented for weekly live eLearning online educational product training sessions for dial-in participants of up to 190 customers. • Regular sales and marketing planning presentations to corporate management, sales teams and marketing peers. • Work and negotiate with various outside vendors to develop and provide marketing and collateral materials including iPad apps, training videos, merchandising items, literature and brochures design and printing, web design and more. Show less



HARDI - Heating, Airconditioning & Refrigeration Distributors International

• Communications & Projects Director

  • Sep 2001 - Jul 2010

  • Planned and promoted eight to 12 educational programs and meetings annually for 10 to 1,400 attendees • Marketing and communications including website and bimonthly industry magazine (distributed to national circulation list of over 10,000) • Develop marketing collateral pieces including conference brochures, advertisements, press releases and member communications • Liaison for Association committee and council volunteers • Coordinated industry trade show booths • Oversaw technology initiatives including website • Customer service contact for membership of more than 4,000 executives Show less



Ohio Lumbermen's Association/Ohio Construction Suppliers Association

• Communications & Education Manager

  • Jul 1999 - Sep 2001

  • Marketing, education and outreach for statewide building material dealer trade association supporting the needs of nearly 400 retail and supplier companies • Communications and marketing collaterals including monthly newsletter, national trade magazine submissions, annual membership directory, multiple web-sites, promotional brochures and flyers • Planned, organized, promoted and managed multiple conventions, trade shows, educational events, meetings, retreats, golf outings and other events to realize sell-out attendance numbers • Designed, organized and implemented innovative educational training program that received national award from the American Society of Association Executives • Developed staff and membership committees to aid in project execution • Increased volunteer member involvement within committees and in event attendance by 75 percent Show less



Property Advisors

• Accounting
• 1 - 100 Employee

• Senior Housing Marketing Specialist

  • Aug 1998 - Jul 1999

  • Exceeded growth goals for the Senior Housing/Care division by more than double. • Developed marketing tools necessary to target, grow and maintain client contact of senior housingprofessional contacts. • Planned, wrote and produced Senior Housing informational newsletter for distribution to contact base of over 2,500 clients nation-wide. • Set goals and overall marketing plans for Senior Housing Division. • Developed and implemented initial division action plan, arranged partner meetings, formulated presentations, and planned conference exhibitions. Show less



HCR ManorCare

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Director of Marketing and Admissions

  • May 1995 - Jul 1998

  • Grew overall facility occupancy by 82% and maintained average occupancy totals of 83%. • Orchestrated various workshops, open houses, seminars and marketing events for professionals, caregivers and the community. • Created and presented staff development courses to meet state requirements of ongoing employee education. • Developed and executed quarterly and annual sales/marketing action plans to exceed explicit facility sales quotas by an average of 82% • Trained associates on computer systems, policies and procedures distinct to department. Show less