Ali Hoekstra
Culture and engagement specialist at The Ascent by The Motley Fool- Claim this Profile
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Bio
Experience
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The Motley Fool Ascent
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United States
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Financial Services
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1 - 100 Employee
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Culture and engagement specialist
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Jul 2021 - Present
New York, New York, United States Spearheads engagement efforts and policy communication for remote contractor workforce. Crafts exciting, memorable events for local and remote workforce. Events managed include: • Holiday party • Day of volunteering • Pride meetup • Broadway show • Governor's Island • Minigolf • Superlatives competition • Book club • Happy hours Also ensures contract workforce is informed of select important information. • Created and manages Confluence library… Show more Spearheads engagement efforts and policy communication for remote contractor workforce. Crafts exciting, memorable events for local and remote workforce. Events managed include: • Holiday party • Day of volunteering • Pride meetup • Broadway show • Governor's Island • Minigolf • Superlatives competition • Book club • Happy hours Also ensures contract workforce is informed of select important information. • Created and manages Confluence library of reference materials for onboarding, payment, and role expectations • Monitors contractor engagement metrics; improves communication in response to feedback • Speaks on new developments and takes questions at monthly freelancer meetings • Resolves conflict caused by differences of opinion
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Culture and engagement coordinator
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Jun 2020 - Jul 2021
Denver, Colorado, United States • Assisted in interviewing new editorial freelancers • Provided feedback to current editorial freelancers • Wrote reference materials regarding best practices for editorial freelancers to use • Communicated strategy changes to editorial freelancers • Relayed challenges and feedback from editorial freelancers to internal strategy team • Led changes in existing communications processes in response to feedback
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Brand growth copywriter
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Jun 2018 - Jun 2020
Ottawa, Ontario, Canada Wrote relatable, engaging content to encourage loyalty from existing customers, generate new interest in small businesses, and convert website visitors into customers. Worked with over 90 companies in construction, legal, tourism, retail, and food service, among others.
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Connect 365 Social
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Social media engagement copywriter
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Jul 2015 - Jul 2018
Denver, Colorado, United States Wrote short-form social media content to drive likes, shares, and overall engagement with clients' social media profiles.
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Precision Resources Company, Inc.
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United States
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Staffing and Recruiting
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1 - 100 Employee
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Recruiting Assistant
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Sep 2014 - May 2015
Denver, Colorado, United States Sourced resumes, pre-screened candidates, and onboarded new hires. Also served on event planning committee. Events hosted include: - Earth day celebration - Halloween costume contest - Holiday party - Day of volunteering
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The Master's University
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United States
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Higher Education
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Events and culture assistant
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Aug 2013 - May 2014
Los Angeles, California, United States Assisted in planning and hosting dorm and college-wide events, including: - New student orientation week - Visiting student weekends - Seasonal dorm parties - Day of volunteering
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The Master's University
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United States
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Higher Education
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Event planning (volunteer)
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May 2013 - Jun 2013
Toulouse, Occitanie, France Planned events for local community groups to encourage membership growth.
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Education
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The Master's University
Bachelor of Arts (B.A.), Communications