Ashley Aron
Chief Marketing Officer at WILL Perform PBC- Claim this Profile
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Topline Score
Bio
John Kovacevich
Ashley is one of the best there is. Period. I was going to write
Margaret Brett Kaplan
Ashley is a solid leader who has the respect of all the people with whom she works, from company founders to assistants. She is hard working, focused, generous and graceful under pressure. Ashley and I worked on a two year long project for a client that also happened to be a personal passion of one of our agency founders. There were many financial hurdles to jump and delicate creative relationships to negotiate and Ashley was a great partner through it all. I feel fortunate to have worked with such a professional and personable partner. I hope we can work together again someday.
John Kovacevich
Ashley is one of the best there is. Period. I was going to write
Margaret Brett Kaplan
Ashley is a solid leader who has the respect of all the people with whom she works, from company founders to assistants. She is hard working, focused, generous and graceful under pressure. Ashley and I worked on a two year long project for a client that also happened to be a personal passion of one of our agency founders. There were many financial hurdles to jump and delicate creative relationships to negotiate and Ashley was a great partner through it all. I feel fortunate to have worked with such a professional and personable partner. I hope we can work together again someday.
John Kovacevich
Ashley is one of the best there is. Period. I was going to write
Margaret Brett Kaplan
Ashley is a solid leader who has the respect of all the people with whom she works, from company founders to assistants. She is hard working, focused, generous and graceful under pressure. Ashley and I worked on a two year long project for a client that also happened to be a personal passion of one of our agency founders. There were many financial hurdles to jump and delicate creative relationships to negotiate and Ashley was a great partner through it all. I feel fortunate to have worked with such a professional and personable partner. I hope we can work together again someday.
John Kovacevich
Ashley is one of the best there is. Period. I was going to write
Margaret Brett Kaplan
Ashley is a solid leader who has the respect of all the people with whom she works, from company founders to assistants. She is hard working, focused, generous and graceful under pressure. Ashley and I worked on a two year long project for a client that also happened to be a personal passion of one of our agency founders. There were many financial hurdles to jump and delicate creative relationships to negotiate and Ashley was a great partner through it all. I feel fortunate to have worked with such a professional and personable partner. I hope we can work together again someday.
Experience
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WILL Perform PBC
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United States
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Personal Care Product Manufacturing
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1 - 100 Employee
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Chief Marketing Officer
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Apr 2022 - Present
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Stance
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United States
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Apparel & Fashion
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100 - 200 Employee
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Chief Marketing Officer
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May 2021 - Mar 2022
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Sun Bum
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United States
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Cosmetics
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100 - 200 Employee
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Vice President Marketing & International
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Nov 2017 - Apr 2021
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E.L.F. BEAUTY
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United States
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Personal Care Product Manufacturing
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300 - 400 Employee
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Marketing Director
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Dec 2015 - Oct 2017
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Brand Manager
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Nov 2014 - Nov 2015
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The Clorox Company
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United States
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Consumer Goods
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700 & Above Employee
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Associate Marketing Manager, Clorox Professional Products Division
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Sep 2013 - Nov 2014
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MBA Brands, LLC
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Austin, TX
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Student Brand Manager, Dr Pepper Snapple Group, yoo-hoo
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Jan 2012 - Dec 2012
Selected as one of two students to pioneer "Marketing Labs" program; highlighted in May 2012 article by the Wall Street Journal Selected as one of two students to pioneer "Marketing Labs" program; highlighted in May 2012 article by the Wall Street Journal
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Mondelēz International
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United States
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Food and Beverage Manufacturing
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700 & Above Employee
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Brand Management Intern
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Jun 2012 - Aug 2012
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Goodby Silverstein & Partners
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Advertising Services
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300 - 400 Employee
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Account Director
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Jul 2010 - Jul 2011
ComcastDirected cross-functional teams through quantitative and qualitative research, creative development, and production of five fully-integrated advertising campaigns (TV, print and digital)Specialized BicyclesDeveloped comprehensive digital strategy that emphasized social media opportunities and ways to leverage pre-existing brand ambassadorsDroppsWon agency pitch competition to construct start-up laundry detergent company’s brand positioning and communication strategy; authored tagline currently used in market Show less
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Account Manager
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Jun 2007 - Jun 2010
got milk?Developed marketing campaign that grew California teens’ perception and consumption of milk; received coveted industry award (Gold EFFIE) for effectivenessFoster FarmsLaunched provocative regional marketing campaign that established new criterion for shoppers to consider when buying chicken; gained national attention; cited by California Senator in legislative effort; received Gold EFFIE award
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Assistant Account Manager
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Jun 2006 - Jun 2007
got milk?Foster FarmsSpecialized Bicycles
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Keiretsu Forum
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United States
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Venture Capital and Private Equity Principals
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1 - 100 Employee
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Director of Operations, LA and Westlake Village Chapters
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Aug 2005 - Apr 2006
Organized and facilitated monthly Angel Investor entrepreneur pitch meetings Organized and facilitated monthly Angel Investor entrepreneur pitch meetings
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Education
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2011 - 2013
The University of Texas at Austin - The Red McCombs School of Business
Master of Business Administration -
2001 - 2005
Princeton University
BA, Politics
Community
