Experience

Northern Commerce

• Canada
• Advertising Services
• 100 - 200 Employee

• Digital Advertising Manager

  • Jul 2021 - Present

• Digital Advertising Team Lead

  • Oct 2020 - Jul 2021



Fanshawe College

• Canada
• Higher Education
• 700 & Above Employee

• Professor & Curriculum Developer

  • Nov 2020 - May 2022

  Created the Digital Analytics & Optimization course from scratch. Developed a curriculum designed to build analytical and critical thinking skills for students. Also focused on teaching how to communicate data, information and results in a concise and effective way. Created the Digital Analytics & Optimization course from scratch. Developed a curriculum designed to build analytical and critical thinking skills for students. Also focused on teaching how to communicate data, information and results in a concise and effective way.



RocketBarn

• Canada
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Manager

  • 2020 - Oct 2020

  Built the internal Paid Media department for the agency for both process, structure and resourcing. Led and managed the campaign team in developing, designing and executing digital marketing strategies. Responsible for digital strategy on existing and new clients. Head up new initiatives within the company on new processes for efficiency. Managed the workflow and training of team members. Prepare proposals for new business including quoting projects and required budgets. Experience building and optimizing landing pages. Communicate campaign goals and results effectively with clients to build relationships and trust. Built campaign programs that scale across both Canada and the USA for businesses with a national presence.Key ResponsibilitiesTeam ManagementCampaign Management & StrategyData AnalysisProcess DevelopmentClient CommunicationConversion Rate OptimizationAgency Partner RelationshipsLanding Page StrategyNew Business Development

• Digital Advertising Lead

  • Jun 2017 - 2020



Northern Commerce

• Canada
• Advertising Services
• 100 - 200 Employee

• Digital Marketing Specialist

  • Jun 2016 - Jun 2017

  Managed the creation and implementation of digital marketing campaigns for multiple clients across verticals including sports equipment and education. Responsible for ensuring that campaigns are achieving business goals and delivering positive ROI in both a lead generation and e-commerce setting. Required to think strategically about performance metrics to find solutions and ways to push accounts further. Freedom to test new strategies and platforms as seen fit to the client needs. Able to analyze large quantities of data to draw meaningful and useful conclusions and action items. Responsible for on boarding new client accounts, working with project management and design teams to ensure all client expectations are met. Experience pitching advertising strategy and tactics for new business proposals. Ensured that created content is engaging and persuasive while staying on brand whether it is on a landing page or in an ad. Presented campaign data for reporting in a digestible and meaningful way that is tailored to each client's business and understandings. Responsible for training new team members and providing professional guidance to junior employees.



Catalyst Canada

• Canada
• Advertising Services
• 1 - 100 Employee

• Associate Account Manager

  • Apr 2015 - Jun 2016

  Developed, executed, analyzed, and optimized paid media campaigns for the lowest cost per conversion possible. Ability to efficiently manage multiple client portfolios while ensuring brand messaging is consistent in order to drive consumer value.Responsible for managing the workflow of junior team members as well as training them to execute best practices and improve their skill sets. Provide constructive feedback during reviews to improve personal and work development.Key Duties & Skills:Account managementBudgetingManaging client & media partner relationshipsIndustries:Finance (Specialized)HospitalityBeverageNonprofitPlatforms:Google AdWords / GDN (Specialized)DoubleClick Search (Specialized)Bing AdsGoogle AnalyticsMarinDigital Verticals:Paid Search (Specialized)DisplayRemarketingGmailSocialAdditional Responsibilities:Keyword researchCampaign developmentDetailed reportingCampaign optimizationAd creationData analysis

• Account Coordinator SEM

  • May 2014 - Apr 2015



Fanshawe College

• Canada
• Higher Education
• 700 & Above Employee

• Community Consultant

  • Jan 2014 - Apr 2014

  Executed and monitored digital marketing campaigns of 5 diverse small business clients. Responsible for client management and relationship building in dynamic and challenging environments. Utilized tools such as AdRoll, Google Analytics, AdWords, and Facebook advertising to build brand awareness. Developed digital marketing strategies that included search engine optimization, content creation, and social media plans for increased online visibility and consumer engagement. Created an integrated marketing plan for a major client to strategically enter the London market while retaining brand promise and recognition. Recommended future locations based on big data and consumer targeting.



University Students' Council at Western University

• Canada
• Non-profit Organizations
• 100 - 200 Employee

• Media & Graphics Coordinator - Homecoming & Athletics

  • Apr 2012 - Apr 2013

  Responsible for all media and graphic relations for Homecoming and all other Western athletic events for the year. Created and implemented social networking campaigns, promotions and marketing strategies. Tripled Twitter followers through video and written content creation. Designed and sold out of over 500 pieces of merchandise within two weeks. Responsible for all media and graphic relations for Homecoming and all other Western athletic events for the year. Created and implemented social networking campaigns, promotions and marketing strategies. Tripled Twitter followers through video and written content creation. Designed and sold out of over 500 pieces of merchandise within two weeks.



Arcane

• Canada
• Advertising Services
• 1 - 100 Employee

• Intern

  • Sep 2012 - Dec 2012

  Like all great ideas, companies must evolve. Arcane combines digital innovation and brand storytelling to deliver ROI-obsessed marketing campaigns. Sell more. Like all great ideas, companies must evolve. Arcane combines digital innovation and brand storytelling to deliver ROI-obsessed marketing campaigns. Sell more.