Senior Consultant | Digital & Content Marketer

• Jun 2022 - Present

• Possesses in-depth knowledge of clients and their industries and plays a meaningful role in the retention and growth of accounts• Builds relationships with clients; serves as a resource and advisor to client contacts• Consults with clients on marketing goals and develops strategic marketing plans that align• Manages junior staff members supporting on client accounts. Provides inbound marketing training and coaching and serves as a mentor to their professional development• Effectively manages workloads, account team members and timelines as the main account lead• Consistently delivers quality work to clients on time• Oversees marketing tactics—in the areas of brand marketing, website development, search marketing, social marketing, content marketing, email marketing and public relations—that support client objectives• Edits and proofreads written materials for quality and adherence to appropriate writing style• Demonstrates an advanced understanding of the technologies used to run client campaigns—e.g. analytics, marketing automation software, content management systems, email solutions and social media management platforms• Assesses performance based on HubSpot and Google Analytics data. Interprets trends and finds opportunities to better meet client and campaign-specific goals• Drives account efficiency and profitability. Keeps a pulse on target efficiency rates of projects and campaigns, and manage workflows and personnel to achieve efficiency and profitability goals without sacrificing client results• Adheres to agency policies and processes (i.e. time tracking, file management, etc.). Responsive to agency and client communications• Commits to continuous learning through agency-offered resources and other training opportunities Show less

Consultant | Digital & Content Marketer

• Mar 2021 - Jun 2022

• Develop strategic marketing plans that align with client needs and goals• Possess in-depth knowledge of clients and their industries, and play a meaningful role in the retention and growth of accounts• Execute marketing tactics—in the areas of brand marketing, website development, search marketing, social marketing, content marketing, email marketing and public relations—that support client objectives• Write, edit and proofread written materials for quality and adherence to appropriate writing style• Build relationships with clients and serve as a resource and advisor to client contacts• Effectively manage workloads, account team members and timelines when assigned as the main account or campaign lead• Demonstrate an understanding of the technologies used to run client campaigns, including analytics, marketing automation software, content management systems, email solutions and social media management platforms• Assess campaigns based on HubSpot and Google Analytics data, which includes interpreting trends and finding opportunities to better meet client and campaign-specific goals• Drive efficiency on accounts and keep a pulse on target efficiency rates of projects and campaigns, and manage workflows and personnel to achieve efficiency goals without sacrificing results for clients Show less

Senior Digital Media Manager

• Jan 2020 - Mar 2021

Digital Media Manager

• Mar 2019 - Jan 2020

Responsible for guiding and supporting year-over-year growth or optimization of digital engagement and emedia revenue through high-quality content, in addition to:• Assigns projects to digital media producers, track schedules, counsel on projects, set goals and provide feedback• Conducts research on vendors and new technologies to advise on digital media investments and improvements• Writes, revises, edits and/or uploads content for websites and e-newsletters via content management system• Shoots, edits and/or posts video to the websites and social media accounts• Manages social media accounts, as well as engages with audiences on those accounts• Monitors social media algorithms and determine best practices based on the changes• Produces weekly or monthly e-newsletter HTML and ensures timely delivery via broadcast email system• Designs graphics for social media and websites• Creates multimedia components that enhance website news and features using a variety of popular tools• Travels to cover trade shows, media events and company-hosted events and produce original writing, video, social media and e-newsletter coverage• Checks website/e-newsletter ads reports issues to the ad operations coordinator• Designs, develops and distributes optimized e-newsletters to ensure competitive click-through and open rates• Collaborates with marketing and design teams to ensure optimized e-newsletter and web ads• Oversees the test and measurement of digital properties and platforms for optimal user experience• Provides digital media best practices to staff and hosts regular training sessions that focus on trends and skills• Maintains and tracks digital media group equipment and make new/replacement purchases within budget• Establishes growth plans for emedia revenue through new content channels and new product development• Tracks and reports the digital media group’s expenses and revenue Show less

Senior Digital Media Content Producer

• Dec 2017 - Mar 2019

Manage and develop the online presence for four of North Coast Media's brands, including Pit & Quarry magazine, Portable Plants & Equipment magazine, GPS World magazine and LP Gas magazine, in addition to:• Edited, wrote and uploaded content to the websites and their respective e-newsletters via a content management system.• Managed social media accounts (Facebook, Twitter, Instagram, LinkedIn and YouTube) and established a distinct voice for three brands.• Produced and deployed about 16 e-newsletters per month, which included writing content, placing ads and creating a lineup.• Developed strategies for repurposing content and creating new content for the web.• Traveled the globe to cover trade shows and media events, which includes writing articles, shooting and producing videos, and handling social media. Show less

Digital Media Content Producer

• Jul 2014 - Dec 2017

Manage and maintain the websites, social media, HTML e-newsletters and content for three primary NCM brands (Pit & Quarry magazine, LP Gas magazine and GPS World magazine) and one ancillary brand (Portable Plants & Equipment magazine), as well as write news articles and feature items for both print and digital properties, in addition to:• Edited, wrote and uploaded content to the websites of three primary brands and one ancillary brand, as well as their respective e-newsletters, via a content management system.• Developed and executed social media strategies for each of these brands based on audience usage and patterns on Facebook, Twitter, Instagram and LinkedIn.• Created and sent approximately 10 HTML e-newsletters per month via a broadcast email system for my brands and spearheaded an e-newsletter redesign.• Maintained digital ad database and ensured timely and proper ad tag placement on ad server for e-newsletter and website ads.• Used web traffic software analytics to create and execute strategies designed to increase web traffic.• Explained and interpreted key metrics (based off of Google Analytics) to various departments.• Identified new content opportunities and ways to repurposed existing website content.• Produced and compiled multimedia coverage, including photos, videos and social media, of industry-related trade shows and media events throughout North America and Europe.pitandquarry.comlpgasmagazine.comgpsworld.comportableplants.com Show less

Writer and Designer

• Jan 2014 - May 2014

• Brainstormed, pitched story ideas and collaborated with students to produce the entire magazine in one semester • Wrote articles for the print magazine, in addition to blogging for the Southeast Ohio website • Designed five spreads using Adobe InDesign with a team of three other students • Brainstormed, pitched story ideas and collaborated with students to produce the entire magazine in one semester • Wrote articles for the print magazine, in addition to blogging for the Southeast Ohio website • Designed five spreads using Adobe InDesign with a team of three other students

Laboratory Attendant

• Aug 2013 - May 2014

• Assisted students in the lab with design and video programs, including Adobe InDesign, Illustrator and Photoshop and Final Cut Pro• Demonstrated knowledge and expertise of Adobe products• Managed the computer lab, including maintenance and technical issues with programs

J-School Ambassador

• Aug 2012 - May 2014

• Demonstrated professionalism while consulting with J-School administration on recruitment and retention efforts, curriculum issues and other student issues• Assisted with the school's information sessions for prospective students and escorts guest speakers, prospective faculty members and students, and recruiters around campus• Attended freshman/ transfer student recruitment sessions throughout the school year

Southern Ohio Copperheads Account Associate

• Aug 2013 - May 2014

• Worked for ImPRessions, an award-winning student-run public relations firm, as an Account Associate for the Southern Ohio Copperheads, an intercollegiate summer baseball team • Brainstormed and executed promotional events, wrote press releases, helped develop marketing strategies and implemented social media strategies to raise awareness of the team • Planned events and marketed them to the student body, in addition to completing volunteer work at various places, including making Valentine's Day cards with an after-school daycare program • Blogged for the ImPRessions website about experience as a journalism/ public relations professional Show less

Culture Editor

• Feb 2012 - May 2014

• Wrote nine features about people, places and events occurring on Ohio University's campus • Helped to make the magazine more reputable on campus through public relations and social media strategies • Assisted in managing the social media outlets for Speakeasy, including Facebook and Twitter • Copyedited stories written by writers and prepares them for publication on the site, in addition to promotional Facebook and Twitter posts for the site • Wrote nine features about people, places and events occurring on Ohio University's campus • Helped to make the magazine more reputable on campus through public relations and social media strategies • Assisted in managing the social media outlets for Speakeasy, including Facebook and Twitter • Copyedited stories written by writers and prepares them for publication on the site, in addition to promotional Facebook and Twitter posts for the site

Editorial Intern

• May 2013 - Jul 2013

• Copy edited, fact checked and reviewed various pages of the magazine before going to print • Managed social media for the magazine, including promotional posts from events and for blog posts • Wrote blogs for recent events taking place in the city and uploaded them onto the magazine's website • Created an "Objects of Desire" spread for the August 2013 issue (p. 159) • Assisted with photo shoots, including ordering transportation and catering for the parties involved • Connected with numerous public relations departments in order to acquire phone numbers and photos for the magazine Show less

Editor and Designer

• Jan 2013 - May 2013

• Produced the 2013 edition of The Ohio Journalist, a magazine targeted at Scripps alumni, with a team of three other students • Created spreads using Adobe products, including InDesign and Photoshop • Recruited freelance writers to produce the articles, copy edited the articles, designed the entire layout of the magazine and produced the entire final product • Produced the 2013 edition of The Ohio Journalist, a magazine targeted at Scripps alumni, with a team of three other students • Created spreads using Adobe products, including InDesign and Photoshop • Recruited freelance writers to produce the articles, copy edited the articles, designed the entire layout of the magazine and produced the entire final product

Copy Editor

• Aug 2012 - Dec 2012

• Worked late nights once a week to copy edit the stories after they are turned in, after they are printed out and once they are on the website • Uploaded stories onto the website after they were throughly edited • Worked with InDesign to edit stories on the spreads • Worked late nights once a week to copy edit the stories after they are turned in, after they are printed out and once they are on the website • Uploaded stories onto the website after they were throughly edited • Worked with InDesign to edit stories on the spreads