Experience

JKMarketing

• United States
• Business Consulting and Services
• 1 - 100 Employee

• VP Marketing and Analytics

  • Apr 2023 - Present

• Executive Business Manager

  • Aug 2020 - Apr 2023

  Represent several manufacturers and implement CPG at Kroger. Provide execution of new and existing products for several brands in Kroger Stores, as well as execution of product promotions within Kroger Enterprise , Kroger Ship, Vitacost, Harris TeeterWork with brands trying to get in Kroger and it’s affiliated banners, brands regionally to grow nationally and anything in between.Business Analytics – robust analytics of the category, consumer, shopper, market and customer information.1-World Sync - Kroger VIP - Data IntegrityPromotion Management - IBM DemantechAnalysis - Market6 Data; 84.51Planogram writing - ApolloForecasting Show less



NetReset LLC

• IT Services and IT Consulting

• Chief Operating Officer

  • Aug 2014 - May 2020

  Accountable for leading the business operations initiatives for an innovative company dedicated to online security solutions. Established strategic partnerships, overseeing contract development/management with business partners, clients, and vendors. Maintained accurate customer accounts and tracked data, personnel information, inspections, and audits. Created and executed social media campaigns on Instagram and Facebook. Developed and led email marketing campaigns. Key Contributions and Accomplishments: - Successfully established key strategic partnerships with Home Shopping Network (HSN), Staples, Walmart, Sam’s Club, Home Depot, Amazon, and Woot. - Generated over $2M revenue after securing over 10 nationally televised appearances, through the partnership with Home Shopping Network. - Improved profitability by 10% by conducting comprehensive analytics of consumer data (from CRM) to segment the largest target customer base. - Increased followers 300%+ after building/leading a team of four to create an annual marketing and advertising campaign. - Reduced expenses by 22% while improving customer targeting, by designing and implementing the CRM system. Show less



Trading Places

• Columbus, Ohio Area

• Marketing and Business Analyst

  • May 2017 - Aug 2019

  Entrusted to collaborate closely with the owner to create social media strategies while decreasing costs. Designed KPIs to increase inventory turnover and profitability. Analyzed store inventory to create store layout and optimal customer experiences. Developed sales training collateral and oversaw training initiatives. Designed marketing materials, social media content, and hashtag program to raise brand awareness and increase customer reach. Key Contributions and Accomplishments: - Increased store profits over 10% through creative social media strategies. - Improved inventory turnover by 25% after designing KPIs for the business owner. - Increased average sale over 15% by analyzing store inventory to create an optimal store layout and customer experiences. - Maximized marketing efficiency by creating lifetime value of a customer and consigner. Show less



Lex Properties LLC

• Lexington, Kentucky

• Manager

  • Feb 2018 - Feb 2019

  Opened a 24-unit luxury apartment community, driving all marketing, branding, sales, and strategic planning efforts. Conducted market analysis and designed competitive matrix for assessing competitors. Implemented and trained employees on Microsoft Project. Created asset manuals for all properties including specifications, floor plans, market rates, blueprints, and fire instruction. Key Contributions and Accomplishments: - Achieved 100% occupancy, across 35+ properties and complexes comprised of 300+ tenants, by providing exceptional customer experiences. - Realized 15% workflow/efficiency enhancement and 25% effectiveness improvement after designing maintenance schedules and accompanying systems. - Improved onboarding efficiency by 50% after creating policies/procedures for hiring and employee onboarding processes. - Enhanced productivity and effectiveness through the development of comprehensive formal policies and procedures on customer journey, performance management, emergencies, inspections, rent collection, and move-in/move-out schedules. Show less



Republic National Distributing Company

• United States
• Beverage Manufacturing
• 700 & Above Employee

• Off-Premise Sales Representative

  • Jul 2014 - May 2017

  Joined as the sales representative for Heritage Division (KY), later transferring to similar role for Republic National Distributing Company (CO). Represented Jim Beam, Infinium Spirits, and Proximo with Target, King Soopers, and Argonaut Wine and Liquor in 23 stores. In earlier role, negotiated promotional displays with national retailers (Kroger, Rite Aid) independent retailers, restaurants, and bars to maximize company and store profits. Key Contributions and Accomplishments: - Increased total sales over 25% by delivering exceptional customer experiences and forecasting initiatives. - Recognized as a top-rated sales representative, for sales volume and points of distribution, in multiple months. - Ranked as #1 in total sales volume for Oliver Winery and the top performing sales representative for Heritage Division. - Designated as the preferred sales representative for 90% of accounts. - Expanded Good Spirits Wine and Tobacco from a four-store operation to a 12-store buying group, leading a team of five. - Expanded Antone’s Wine and Spirits from a two-store operation to six stores across Northern Kentucky. Show less



AT&T

• Lexington, Kentucky Area

• Store Manager/ Retail Sales Consultant

  • Jun 2011 - Jun 2014

  Joined company as the retail sales consultant, quickly earning promotion (within six months) to lead the highest volume store. Key Contributions and Accomplishments: - Consistently met and exceeded sales goals; steadily increasing revenue while improving overall customer satisfaction. - Selected to train and lead co-workers and assume other leadership responsibilities in manager’s absence. - Streamlined inventory management by creating a comprehensive inventory tracking system. Joined company as the retail sales consultant, quickly earning promotion (within six months) to lead the highest volume store. Key Contributions and Accomplishments: - Consistently met and exceeded sales goals; steadily increasing revenue while improving overall customer satisfaction. - Selected to train and lead co-workers and assume other leadership responsibilities in manager’s absence. - Streamlined inventory management by creating a comprehensive inventory tracking system.