Experience

Virginia State Golf Association

• United States
• Spectator Sports
• 1 - 100 Employee

• Marketing & Outreach Manager

  • Nov 2022 - Present



Aramark

• United States
• Hospitality
• 700 & Above Employee

• Marketing Manager

  • Jul 2021 - Nov 2022

  Richmond, Virginia, United States -Manage a team of 12- our Marketing Coordinator, Registered Dietitian, and 10 student interns. -Responsible for event programming execution and all print and digital communications for VCUDine, which consists of over 20 dining locations. -Lead marketing strategies surrounding our $7.9M revenue in meal plan sales. -Lowered our meal plan attrition rate by 2.5% from previous non-COVID year. -Manage website content through Sitecore and continually review metrics using Google Analytics… Show more -Manage a team of 12- our Marketing Coordinator, Registered Dietitian, and 10 student interns. -Responsible for event programming execution and all print and digital communications for VCUDine, which consists of over 20 dining locations. -Lead marketing strategies surrounding our $7.9M revenue in meal plan sales. -Lowered our meal plan attrition rate by 2.5% from previous non-COVID year. -Manage website content through Sitecore and continually review metrics using Google Analytics. -Work collaboratively to develop monthly social media content calendars. -Monitor our customer feedback platform (through Qualtrics) and develop initiatives to increase number of survey responses and customer satisfaction scores. -Manage an annual budget of $150,000 for event décor, giveaways, and promotional materials. -Compile revenue data, initiatives, and goals for biannual client business review presentations.

• Campus Dining Registered Dietitian

  • Sep 2017 - Jul 2021

  Richmond, Virginia Area -Re-branded and opened a new dining location (AVO Kitchen) in August 2020 with new menus, marketing, equipment, training, and staffing -Manage Allergen Solutions concept at this new dining location by completing monthly audits and continuous staff education. -AVO Kitchen dining location featured in VCU News and Richmond Bizsense (see links below) -Manage all aspects of campus dining health & wellness program as the sole dietitian, including educational events and promotions… Show more -Re-branded and opened a new dining location (AVO Kitchen) in August 2020 with new menus, marketing, equipment, training, and staffing -Manage Allergen Solutions concept at this new dining location by completing monthly audits and continuous staff education. -AVO Kitchen dining location featured in VCU News and Richmond Bizsense (see links below) -Manage all aspects of campus dining health & wellness program as the sole dietitian, including educational events and promotions, incorporating healthy menu items, social media (Instagram @vcudietitian), and maintaining policy around food allergy requests. -Conduct student and parent consultations and dining hall tours year-round. -Maintain compliance with National Menu Labeling regulations in all dining facilities. -Report weekly with marketing team on current health & wellness promotions and potential opportunities. -Merchandise and promote healthy snack options in on-campus convenience stores. -Assist both marketing and customer service teams with dining plan sales, marketing materials and other dining promotions. -Collaborate with other Aramark dietitians in the East Region to create and implement nutrition programming at other higher education accounts in the region. -Featured in "A Dietitian’s Guide to Fad-Free Nutrition" (see link below) -Participate as guest lecturer for VCU's Science of Happiness elective class for the past six semesters to educate students on the importance of healthy eating.



VCU Health

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Dietetic Intern

  • Aug 2016 - Jul 2017

  Comprehensive supervised practice at a 1,125-bed level I trauma center, which consists of 18 weeks of clinical, 12.5 weeks of food service management, 4 weeks of community, and 9 weeks of specialty rotations.



What is Childhood Obesity

• Health, Wellness & Fitness

• Undergraduate Research Assistant

  • Apr 2015 - Jul 2016

  Penn State University, University Park PA -Completed data entry for the INSIGHT/SIBSIGHT prospective randomized controlled trial focused on preventing rapid weight gain during infancy -Created intervention materials and handouts for the Healthy Mom Zone study on gestational weight gain, including cookbook recipes, guide for choosing lean meats, meal portioning tips, and more -Completed video interval coding for 1 year old SIBSIGHT infants on behaviors exhibited during toy removal tasks -Assisted with WIC Nutritionist focus… Show more -Completed data entry for the INSIGHT/SIBSIGHT prospective randomized controlled trial focused on preventing rapid weight gain during infancy -Created intervention materials and handouts for the Healthy Mom Zone study on gestational weight gain, including cookbook recipes, guide for choosing lean meats, meal portioning tips, and more -Completed video interval coding for 1 year old SIBSIGHT infants on behaviors exhibited during toy removal tasks -Assisted with WIC Nutritionist focus group as an assistant moderator and audio recording transcriber for research project to better coordinate care between WIC Nutritionists and Primary Care Providers Show less



Penn State University

• United States
• Higher Education
• 700 & Above Employee

• HealthWorks Peer Educator

  • Aug 2013 - May 2016

  This is a peer education outreach program with University Health Services on campus, through which I actively promoted healthy behaviors among students. With this program I taught four different educational workshops to student organizations that focus on nutrition, stress, alcohol use, and sexual health. In addition, I helped to create initiatives around campus for students to participate in, including poster campaigns, cooking videos, fitness challenges, tabling events, and more



Jefferson Health

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Nutrition Student Intern

  • May 2015 - Jun 2015

  Greater Philadelphia Area -Assisted inpatient dietitian staff with medical rounds, patient consultations, and patient charting -Observed outpatient nutrition counseling sessions for general nutrition concerns and bariatric surgery -Presented a series of healthy eating and weight management powerpoints for cardiac and pulmonary rehab patients -Created healthy summer recipes to be posted on the Nutrition Center bulletin board



Jefferson Health

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Administrative Intern

  • Jul 2014 - Jan 2015

  Greater Philadelphia Area -Utilized Microsoft Excel and Powerpoint to create flow charts, gap analyses, templates, graphs, and maps for various physician services and clinical integration projects -Attended meetings with the Senior Leadership team and Directors