Alba Alonso Balbás

Product Designer at Securitize
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Madrid Metropolitan Area, ES
Languages
  • Español Native or bilingual proficiency
  • Inglés Professional working proficiency

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Experience

    • United States
    • Financial Services
    • 1 - 100 Employee
    • Product Designer
      • Sep 2021 - Present

    • Spain
    • IT Services and IT Consulting
    • 200 - 300 Employee
    • UX/UI Designer
      • Oct 2018 - Sep 2021

      Roles & Tasks in Vodafone (more than 1 year) - Conceptualization of new products and services - Optimization of purchase flows - User flows: definition, prototyping and testing ______ Roles & Tasks in UAM - Universidad Autónoma de Madrid (5 months) - Information Architecture: definition, analysis and benchmarking. - Design system: creation, testing and documentation - User flows: definition, prototyping and testing Tools I use: Sketch • Zeplin • Zeroheight • Notion • InVision Studio • Principle • Abstract • Google Trends • Google Analytics ______ Roles & Tasks in IFEMA (3 weeks): Organization, review and documentation of the Design System ______ Roles & Tasks in Vodafone (11 months): - Agile sprints - Data-driven design. Analyze and elaborate design opportunities based on web analytics. - Improve user experience on the website and increase the NPS (Net Promoter Score) - Incentivize and work under digital transformation - Dynamics and workshops with business analytics people Tools I use: Sketch • Zeplin • Overflow • Notion • InVision Studio • Optimal Workshop • Mindnode • Google Trends • Google Analytics Brands I worked for: Vodafone | Adeslas | IFEMA | UAM (Universidad Autónoma de Madrid) Show less

    • Spain
    • Education Management
    • 300 - 400 Employee
    • UX/UI Assistant Teacher
      • Jun 2018 - Oct 2018

      Roles & Tasks: - Assisting Lead Teacher for UX/UI design bootcamp. - Students orientation. - Realization UX/UI projects for Ironhack Google Sprints, Sketch, Flinto, InVision, User Research, Customer Experience, User Experience, Information Architecture. Tools I use: Sketch • Zeplin • Notion • Abstract • Over flow • Flinto Roles & Tasks: - Assisting Lead Teacher for UX/UI design bootcamp. - Students orientation. - Realization UX/UI projects for Ironhack Google Sprints, Sketch, Flinto, InVision, User Research, Customer Experience, User Experience, Information Architecture. Tools I use: Sketch • Zeplin • Notion • Abstract • Over flow • Flinto

    • Spain
    • Technology, Information and Internet
    • 100 - 200 Employee
    • UX/UI Designer - Graphic Designer
      • Nov 2016 - Apr 2018

      Roles & Tasks: - UX/UI - Managing and modernising company's corporate image - Design, layout and final arts for of communication material (on and offline) Tools I used: Sketch • InVision • Zeplin • Marvel • JIRA • Trello • Zendesk • Photoshop • Illustrator • InDesign • MailChimp • LanderApp • WordPress Skills: Multitasks, Teamwork, Goal oriented, Proactivity, Ability to adapt changes Roles & Tasks: - UX/UI - Managing and modernising company's corporate image - Design, layout and final arts for of communication material (on and offline) Tools I used: Sketch • InVision • Zeplin • Marvel • JIRA • Trello • Zendesk • Photoshop • Illustrator • InDesign • MailChimp • LanderApp • WordPress Skills: Multitasks, Teamwork, Goal oriented, Proactivity, Ability to adapt changes

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Digital Business Developer
      • Sep 2016 - Nov 2016

      Roles & Tasks: - Set digital strategies for assigned customers, considering their specific requirements (Digital Marketing, UX/UI, SEO, SEM ...) Tools I used: Semrush • Google Analytics • Excel • Keynote Skills: Proactivity, Goal oriented Roles & Tasks: - Set digital strategies for assigned customers, considering their specific requirements (Digital Marketing, UX/UI, SEO, SEM ...) Tools I used: Semrush • Google Analytics • Excel • Keynote Skills: Proactivity, Goal oriented

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Digital Account Executive
      • Apr 2016 - Sep 2016

      Roles & Tasks: - Act as the point of contact for clients for digital management matters - Suggest, design and implement digital projects to increase customer ROI - Stay up to date with digital technology trends Skills: Proactivity, Dynamic, Multitasks, Teamwork Brands I worked for: Coca Cola | MSD | BBVA Open | beBee | Scotta 1985 Roles & Tasks: - Act as the point of contact for clients for digital management matters - Suggest, design and implement digital projects to increase customer ROI - Stay up to date with digital technology trends Skills: Proactivity, Dynamic, Multitasks, Teamwork Brands I worked for: Coca Cola | MSD | BBVA Open | beBee | Scotta 1985

    • Spain
    • Business Consulting and Services
    • 500 - 600 Employee
    • Digital Marketing Junior
      • Sep 2015 - Apr 2016

      The company, founded in 2003, is a digital design consultancy that has grown to assemble a team of over 150 people covering all specialties necessary to define, produce and exploit digital products. I joined The Cocktail by their work environment and air of talent that is collected under one roof. In addition, an energetic atmosphere consists of different areas: Business development, Strategic Consulting, Data and analytics, SEO, Customer Experience, User Experience, Design, Marketing and Content, Front-End Development and Systems and The Cocktail Analysis. Among my duties: * Responsible for managing content PortAventura World: Leading a team of 5 people. - Writing digital content - Management and content uploading to CMS of different customers - Create and manage campaigns and promotions on social networks - Development of brand image on social networks - Creation Communication Plan - Measurement and monitoring of RRSS Accounts: Correos (Spanish official Post), PortAventura, Liberbank. Show less

    • Spain
    • Hospitality
    • 1 - 100 Employee
    • Marketing Communications Manager Startup
      • Sep 2014 - Apr 2015

      Alterkeys, born in 2011 on the sofa of a London house, is an online community in Europe that connects individuals and estate agents with travelers. In 2015 it was acquired by the hotel chain, owned by Enrique Sarasola, Room Mate Hotels. I took over the management of communication and online marketing of the stratup. Among my duties: - Creating and sending press releases - Creating reports and interviews aimed at media - Press monitoring - Maintain and build relationships with media - Customer support online Got appearances in media relevance nationally (RTVE, ABC, El País, La Vanguardia ...) and sector specific means (Hosteltur, CEHAT, 02B ...). To highlight the following skills: responsibility, proactivity, ability to adapt to any area that is required, social skills events, identify content of interest, research's skills. Show less

  • www.monvalige.com
    • Burgos y alrededores, España
    • Comunication and Media Internship
      • May 2013 - Sep 2013

      Monvalige was a company specializing in online sales of luxury goods, from furniture to fashion design. I was active member in the launch of the web, performing functions: - Community Manager (Facebook, Pinterest, Instagram, Twitter) - Photography and photo editing - Video editing - Create ads and sales catalogs - Identity's support and company’s philosophy Remarkable skills: handle situations requiring pressure and speed, competition for the realization of different visual compositions, creativity, willingness to learning and teamwork. Show less

    • Spain
    • Media Production
    • 100 - 200 Employee
    • Media Production Internship
      • Sep 2012 - Feb 2013

      Boomerang TV is a Spanish and Italian television producer. It produces fiction programs, entertainment and series, one of the most important in the country. I worked in the success of the reality show "Expedition Impossible" (TV channel: Cuatro) and provide proposals for the editing and postproduction of reality. Functions: - Writing content and interviews - Support for the reality show production - Assembly sequences and interviews. Skills that I showed during my lost practice: speed in conflict resolution and willingness to teamwork. Show less

Education

  • Ironhack
    UX/UI Bootcamp
    2018 - 2018
  • NEOLAND
    User Experience
    2017 - 2018
  • Aula Creactiva
    Advanced Graphic Design
    2015 - 2015
  • Universidad San Pablo-CEU
    Bachelor Advertising and PPRR, Relaciones públicas, publicidad y comunicación aplicada
    2011 - 2015
  • Universidad San Pablo-CEU
    Media Studies, Filmography, video production and film
    2010 - 2014

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