Experience

US Sports Camps

• United States
• Spectator Sports
• 1 - 100 Employee

• Vice President Golf Operations and Growth, US Sports Camps/Nike Sports Camps

  • Nov 2022 - Present



Golf Digest

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Project Manager

  • Mar 2022 - Dec 2022

  Golf Digest is the leading brand in golf, boasting the largest digital audience and print circulation in the game. Golf Digest is a division of Discovery Golf. Utilize my 23 year background within startups and small business to grow out 2 new Golf Digest programs. Programs include Golf Digest Schools Live which are all inclusive 1 day instructional events with Top 50 Ranked Golf Professionals and the other is Golf Digest Certified Instructor which is a resource for teachers and consumers. Golf Digest is the leading brand in golf, boasting the largest digital audience and print circulation in the game. Golf Digest is a division of Discovery Golf. Utilize my 23 year background within startups and small business to grow out 2 new Golf Digest programs. Programs include Golf Digest Schools Live which are all inclusive 1 day instructional events with Top 50 Ranked Golf Professionals and the other is Golf Digest Certified Instructor which is a resource for teachers and consumers.



Junior Golf Hub

• United States
• Spectator Sports
• 1 - 100 Employee

• Director of Channel Sales and Strategic Partnerships

  • Dec 2020 - Sep 2022

• Business Development Executive

  • Jan 2019 - Dec 2020

  Responsible for Identifying new business opportunities, and establishing and providing operational management of partnerships. Provide high value to our partners, furthering joint business goals and advancement of the golf ecosystem, on a scale which will drive the Junior Golf Hub to be the premier website and mobile solution for Junior golf and player development.



GolfBook

• United States
• Consumer Services

• Regional Sales Director

  • Oct 2016 - Mar 2018

  Built a client network across 15 states allowing CBS Sports to market GolfBook to a captive audience allowing golfers to book online tee times and connect with their friends. Sales are not limited to reservation technology but also software and marketing (Scheduling, Invitation, Rewards, Yield Management, Point of Sale). Sold industry businesses the ability to utilize CBS marketing assets to broadcast their message through reservations or promotion on our platform. National TV Campaigns with digital integration, digital marketing and database email campaigns. Formulated strategies to identify digital and technology assets that would provide new channels of communication to a target audience. Research and formulate marketing plans on a market-by-market basis that would attract golfers to use the network and incentivize them to come back. This includes all forms of marketing: Digital (Mobile, Internet, SEO & SEM, Content Marketing, Social, Email), Affiliate Programs, Radio, TV, Print, etc. Sales targets include technology & marketing companies, management companies, affiliate partners, associations, multi-course operators, resorts, municipalities, and single course owners. Sold 170+ new clients in year 1 creating a “go to market” marketing campaign in NY, NJ, Philadelphia, Baltimore & Charlotte. Marketing included TV Commercials & digital marketing across CBS Sports assets. Consult IT team on product development which included software I developed within communications, rewards and social software. Business Development – Research and identify strengths within the industry, communicate with business leaders to propose strategies to build upon those successes and or formulate potential partnerships. Exceeded and maxed aggressive sales goals in year 1. Show less



Golf Huddle Inc.

• Basking Ridge, NJ

• Founder

  • Jan 2010 - Nov 2016

  Golf Huddle is a marketing and communication platform for golf courses allowing their consumers to access new technology focusing on connection and engagement services resulting in greater participation for new and existing consumers. We specialize in providing: Integrated Mobile and desktop solutions to existing digital platforms, C2C & B2C e-commerce solutions, database optimization, Loyalty & Reward programs, invitations, group and event development and content. We also provide integrated solutions to 3rd party providers. Show less



ACTIVE Network

• United States
• Software Development
• 500 - 600 Employee

• Regional Sales Manager

  • Aug 2005 - Oct 2009

  Manage all sales efforts for the Eastern US. Build and grow software sales and marketing initiatives in all territories. Consult with marketing and development on strategies to launch new markets. Preserve and grow affiliate programs in existing and new markets. Maintain media relationships and conduct ongoing research on trends in the industry. Manage and convert tee time inventory and barter. Oversee and assist the Account Manager and Marketing Manager on all content, functionality and email marketing on ActiveGolf.com North East regional portal which includes more then 1800 golf courses. Show less



Tee Time King

• United States
• Software Development

• Founder / Vice President Sales and Marketing

  • Dec 2000 - Aug 2005

  Founder / Partner responsible for starting Tee Time King in December of 2000. Grew network from zero to 100+ partner courses in the first year of operation. Coordinated with IT to build an efficient and interactive website for local golfers providing tee times at over 150 courses in the NY metro market, booking more then 300,000 incremental rounds and driving over 15 million dollars of revenue to partner courses. Produced a successful marketing campaign by partnering with local media including WNBC, ESPN, Golf Digest, Metropolitan Golf Association, and affiliate sites featuring on-line tee times in the New York Metropolitan area resulting in the registration of over 130,000 members. Acquired 2 golf course management software companies between 2003 and 2005. One of every three public golf courses in the state of New Jersey use our technology and over 500 public courses nationwide. Processed more than 7 million rounds of golf in 2005. Attended daily research meetings with technicians to develop a web-based tee time allocation tool. Expanded sales force to 7 states and Quebec, Canada. In August 2005 Tee Time King was acquired by the Active Network, the 9th largest sports portal and the #1 participatory sports portal on the web. Active recognized for last 3 years as one of the fastest growing private companies (Inc. 500). Show less