Experience

Infocast

• United States
• Events Services
• 1 - 100 Employee

• Vice President

  • Dec 2017 - Present

  Currently managing all aspects of the conference production teams producing in-person and virtual B2B events for a variety of industries including renewable energy and cannabis.For 30 years, Infocast has produced deal-making events that enable organizations to innovate, design and build a better future. Infocast events ignite business transformation in each of the industries they serve, through extensive market research for the most relevant content and in-demand speakers- attracting highly-targeted audiences there to network with and learn from key industry leaders Show less

• Director of Sponsorship

  • Feb 2014 - Dec 2017

  Led the business development activities and sponsorship sales team at a for-profit conference company. ► Increased average revenue per meeting 20% in year one, and 40% in year two. ► Produced a 10% YOY spend in key accounts by developing a relationship based sales model, selling annual meeting packages tailored to client need.► Introduced a tiered benefits package to deliver increasing benefits to partners with multi-conference packages.



Vegas Chamber

• Non-profit Organizations
• 1 - 100 Employee

• Vice President Membership

  • Sep 2011 - Feb 2014

  Led business development and client retention at the 3rd largest Chamber of Commerce nationwide with 6,000 members. Directed 20+ employees focused on sales- and retention-related activities. ► Produced a 10% increase in client retention in the first 18 months after aligning sales and retention activities and creating a full-time, solution-oriented retention team. Deployed strategy to maximize customer satisfaction and ensure clients were getting value.► Improved ability to track customers and prospects, drive client engagement, and deliver targeted marketing and sales messages by turning around failed Oracle CRM On Demand implementation; created companywide procedures and got employees on board with using the software. ► Developed high-touch key account strategy for the top 100 clients, increasing portfolio revenue 15%, driving sales of extra products/services across multiple departments within large enterprises.► Improved team’s overall sales performance by designing salary structures, commission plans, and sales contests, as well as a new bonus structure that promoted teamwork by providing additional incentives when the department goals are achieved. Show less

• Director of Sales

  • Dec 2007 - Sep 2011

  Led the Business Development team, with an emphasis on growing and retaining accounts and maximizing sales of sponsorships and advertising. Developed targeting lists and sales strategies. Introduced sales tracking and forecasting to the organization.► Achieved and exceeded revenue goals through sales leadership, solid strategy, and cost-cutting measures in spite of economic downturn in which Las Vegas was one of the hardest-hit markets.► Led the business development team to place in the Top 5 in sales nationally in “Circle of Champions” competition sponsored by the American Chamber of Commerce Executives for five consecutive years. Show less



Cox Communications

• United States
• Telecommunications
• 700 & Above Employee

• Director of Sales

  • Nov 2005 - Jul 2007

  Promoted based on demonstrated ability to build winning teams, boost productivity, and exceed sales expectations. Restructured sales organization and designed organizational structure, incentive-based compensation, and sales training for four diverse channels of sales.► Revamped and expanded local retail program into 14 Best Buy and Circuit City stores, producing a 20% increase in sales YOY thanks to the program’s outreach and training for the retail employees. Oversaw team members who produced in-store events and promotions. Reallocated resources to start the program without additional costs. ► Doubled outside sales team’s performance in 1 year by initiating and capitalizing on innovative and traditional strategies.► Produced 40% increase in units per order after reengineering process for sales operations. ► Drove 30% increase in sales with no added expenses by developing field sales program to drive add-on sales by installers in the field. Show less

• Sales Manager

  • May 2001 - Nov 2005

  Joined telecom company during time of rapid technology changes and the introduction of broadband Internet service as one of the company’s services, along with digital television and phone service. Successfully managed a newly created statewide sales team through department reorganization and multiple process transitions. Oversaw technical product training for selling the new digital services.► Created innovative sales program for apartment communities that increased production per sales employee by 145% while slashing payroll costs over 30%. ► Consistently over-delivered sales quota, winning Top Direct Sales Manager four consecutive years. Show less



Micro Enterprises

• Scottsdale, AZ

• Director of Sales

  • Oct 1999 - May 2001

  Recruited to open first branch office for Micro Enterprises, a Pennsylvania-based Value Added Reseller of computer hardware and software, plus web design services. Spearheaded new business development and developed marketing strategies and materials. Established vendor and manufacturer relationships. ► Accomplished financial goals for first year in 9 months due to strong relationship-building skills. Recruited to open first branch office for Micro Enterprises, a Pennsylvania-based Value Added Reseller of computer hardware and software, plus web design services. Spearheaded new business development and developed marketing strategies and materials. Established vendor and manufacturer relationships. ► Accomplished financial goals for first year in 9 months due to strong relationship-building skills.



Sayers

• United States
• IT Services and IT Consulting
• 100 - 200 Employee

• Sales Manager

  • Apr 1996 - Oct 1999

  Promoted to lead branch office with $20M in computer hardware, software, and supply sales revenue. Oversaw daily operations and directed new business development in several verticals; ensured customer satisfaction throughout sales cycle. Expanded sales and support staff to a team of 8. ► Exceeded branch quota by 10% in competitive environment by re-engineering workflow process, hiring new staff, reorganizing support staff, adding bonuses, and developing strong vertical markets. ► Tripled personal client base, from $500,000 to $1.5M in annual revenue, in first 18 months as account executive—earning a quick promotion. Show less



Entertainment Promotions

• United States
• Advertising Services
• 300 - 400 Employee

• Sales Manager

  • Jun 1993 - Apr 1996

  Supervised the fund-raising activities for 600+ non-profit organizations. Managed the outside sales and telemarketing teams. Co-ordinated product sales through retail outlets. Oversaw the retention and expansion of the existing account base. Created sales incentive programs for employees and clients. Supervised the fund-raising activities for 600+ non-profit organizations. Managed the outside sales and telemarketing teams. Co-ordinated product sales through retail outlets. Oversaw the retention and expansion of the existing account base. Created sales incentive programs for employees and clients.



Stratford Athletic Club

• Member Relations Director

  • Sep 1984 - Jun 1993

  Managed the sales and service functions of a 150,000 square foot private sports and fitness facility. Responsible for administrative functions, scheduling and operational efficiency. Developed marketing and advertising strategies. Hosted special events. Managed the sales and service functions of a 150,000 square foot private sports and fitness facility. Responsible for administrative functions, scheduling and operational efficiency. Developed marketing and advertising strategies. Hosted special events.