Experience

Bink

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Long Term Sick Leave

  • Jun 2018 - Present

  Unfortunately it has necessary for me to take long term sick leave so that I can focus on my Cancer treatment for Stage 4 Melanoma (Skin) Cancer. If you would like to follow my personal journey then please visit my blog https://www.caringbridge.org/visit/jamesday

• Managing Director

  • May 2017 - May 2018

  Ascot Bink is a brand built with a clear vision - to redefine loyalty, making life simple and rewarding for all. Bink’s unique technology, Payment Linked Loyalty (PLL), links your payment card(s) to your loyalty schemes. Meaning that through the simple act of paying, you also present your retailers loyalty ID - no need for plastic cards, membership id’s or paper coupons. Payment Linked Loyalty is set to transform the loyalty experience. It’s a simple add-on to any retailers’ loyalty… Show more Bink is a brand built with a clear vision - to redefine loyalty, making life simple and rewarding for all. Bink’s unique technology, Payment Linked Loyalty (PLL), links your payment card(s) to your loyalty schemes. Meaning that through the simple act of paying, you also present your retailers loyalty ID - no need for plastic cards, membership id’s or paper coupons. Payment Linked Loyalty is set to transform the loyalty experience. It’s a simple add-on to any retailers’ loyalty scheme to provide 100% of purchase data from payment cards – gaining valuable insight and allowing for truly personalised CRM from our partner brands. Bink can act as a valuable engagement and adoption tool for loyalty platforms across the world, whilst making life simple, quick and rewarding for consumers. Bink is operating in the UK & USA, and has offices in London and the South East, as well as San Francisco with more territories to come Get in touch at sales@bink.com.

• Partner Marketing and Growth Strategy

  • Jan 2016 - Apr 2017

  Ascot Supercharge your loyalty scheme. Bink or miss out. The global loyalty industry is growing at 10% per annum but is facing huge obstacles, largely due to declining consumer engagement and a perceived lack of benefit for merchants. Offering a unique solution to this problem is Bink – a brand new, free to download app that, for the first time, securely and automatically links card payment to loyalty schemes. Launched in October 2016, Bink provides a seamless way for consumers to… Show more Supercharge your loyalty scheme. Bink or miss out. The global loyalty industry is growing at 10% per annum but is facing huge obstacles, largely due to declining consumer engagement and a perceived lack of benefit for merchants. Offering a unique solution to this problem is Bink – a brand new, free to download app that, for the first time, securely and automatically links card payment to loyalty schemes. Launched in October 2016, Bink provides a seamless way for consumers to interact with their favourite loyalty programs - without the need to carry numerous loyalty cards or remember to present a virtual card at point of sale. With Bink, the act of paying with your payment cards now means consumers automatically receive rewards from the brands they love and can easily see their points balance at the touch of a button. Several major loyalty schemes have already signed up to Bink, including: Avios, Virgin Atlantic, Morrisons and HMV, with many more to be announced over the coming weeks. Bink complements existing loyalty schemes and makes it easier for retailers and brands to engage with their customers on a more personal level. By keeping track of their spending habits, the platform offers the ability to target bespoke offers, improving redemption and giving consumers more relevant content. Retailers are also able to identify new customers to join their membership programs, as Bink uses payment card data to highlight new loyalty schemes to consumers, based on their purchase patterns, helping to improve customer retention. To find out more about Bink and the benefits of being a partner, email sales@bink.com



GROWTH CATALYST LIMITED

• Founder

  • Feb 2014 - Sep 2016

  Windsor Consultancy supporting companies make the most of today’s mobile and digital opportunities, from Tech start-ups to established Retail, Telco and Financial Service businesses. Offering interim and consulting assignments to execute business and consumer growth strategies through customer propositions development, take to market planning and digital/mobile marketing delivery.



Aimia Inc

• Canada
• Capital Markets
• 200 - 300 Employee

• Global Digital and Payments Strategy Consultant

  • Sep 2014 - Dec 2015

  London, United Kingdom Aimia partners with groups of companies to create loyalty coalitions. Aimia owns and operates Nectar, the United Kingdom's largest coalition loyalty program and Aeroplan, Canada's premier coalition loyalty program & invests in coalition loyalty programs around the globe. With 4,000 employees in 20 countries, Aimia also helps individual companies to help generate, collect and analyze customer data and build actionable insights.



O2 (Telefónica UK)

• United Kingdom
• Telecommunications
• 700 & Above Employee

• Head of O2 Money Marketing

  • Jan 2011 - Oct 2013

  A founding member of the O2 Money Management Team with Sales and Marketing accountability reporting to the Commercial Director. Built the led the O2 Money marketing team. Leading the UK marketing strategy and delivery of all O2 Money marketing campaigns, product material, customer acquisition and in-life communication. O2 Money portfolio included; O2 Wallet, O2 Train Travel App, Mobile Point of Sale terminals, NFC trials, Device and Tablet Insurance and Mobile Payments using… Show more A founding member of the O2 Money Management Team with Sales and Marketing accountability reporting to the Commercial Director. Built the led the O2 Money marketing team. Leading the UK marketing strategy and delivery of all O2 Money marketing campaigns, product material, customer acquisition and in-life communication. O2 Money portfolio included; O2 Wallet, O2 Train Travel App, Mobile Point of Sale terminals, NFC trials, Device and Tablet Insurance and Mobile Payments using Carrier Billing known as Charge to Mobile.

• Head of O2 Money Products

  • Mar 2009 - Jan 2011

  The O2 Money card was O2’s first consumer financial service offering to it consumer mobile base of customers. Responsible for the O2 Money Card and Mobile Insurance portfolio P&L. Building and leading teams to develop, run, operate and market the products including delivering Through the Line marketing campaigns.



O2 (Telefónica UK)

• United Kingdom
• Telecommunications
• 700 & Above Employee

• Head of O2 Mobile Pay & Go Revenue and Retention

  • 2008 - 2009

  A member of the Consumer Mobile management team, responsible for revenue, retention, product usage and loyalty for the Pay & Go mobile base. Responsible for all base marketing and loyalty activity delivered to the customer.



Tesco Mobile

• Telecommunications
• 700 & Above Employee

• Head of Customer Management

  • 2003 - 2007

  Secondment from Telefonica and founding member of the new joint venture (O2 and Tesco) MVNO. • Reporting to the Marketing Director • Development of all products and services a customer would use on their mobile • Management of all in-life CRM customer communications and campaigns



O2 (Telefónica UK)

• United Kingdom
• Telecommunications
• 700 & Above Employee

• Head of O2 Mobile Retention

  • 1999 - 2003

  Developed customer engagement strategies, programmes, capabilities and teams to support managing customer loyalty.

• O2 Business Analyst

  • 1998 - 1999

  Requirement analysis to support the development and delivery of IT, Mobile Network and Customer Management systems.



Logica

• Canada
• IT Services and IT Consulting
• 700 & Above Employee

• CRM Systems Consultant to Telcos and Utilities

  • 1995 - 1998

  CRM Systems Consultant to Telcos and Utilities



Neural Technologies Group

• United Kingdom
• Software Development
• 1 - 100 Employee

• Business Analyst

  • 1993 - 1995

  Business Analyst supporting Neural Network Solutions



BAE Systems

• United Kingdom
• Defense and Space Manufacturing
• 700 & Above Employee

• Apprenticeship and Graduate Programme

  • 1987 - 1993

  Apprenticeship and Graduate Programme