Julie Nguyen
Co-Head of Marketing & Artist Manager at JET Management- Claim this Profile
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English Native or bilingual proficiency
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Vietnamese Native or bilingual proficiency
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Bio
Experience
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JET Management
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United States
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Musicians
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1 - 100 Employee
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Co-Head of Marketing & Artist Manager
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Sep 2020 - Present
• Collaborating cross-functionally with artists and all external contacts including record labels, DSPs, brand partners, booking agents, promoters, business managers, legal teams, merch companies, touring personnel, publicists, etc. • Pitching upcoming singles/albums and providing high-level updates to build awareness and garner support from DSPs and partners • Developing and executing rollout plans and long-term strategies for artists’ music campaigns, including global release… Show more • Collaborating cross-functionally with artists and all external contacts including record labels, DSPs, brand partners, booking agents, promoters, business managers, legal teams, merch companies, touring personnel, publicists, etc. • Pitching upcoming singles/albums and providing high-level updates to build awareness and garner support from DSPs and partners • Developing and executing rollout plans and long-term strategies for artists’ music campaigns, including global release schedules, marketing activations, touring and press • Overseeing tour marketing, working closely on advancing tours with tour managers and liaising with production designers and creative directors to build out show designs • Working with creative vendors to create multimedia social assets to increase brand awareness for dance/electronic artists Show less • Collaborating cross-functionally with artists and all external contacts including record labels, DSPs, brand partners, booking agents, promoters, business managers, legal teams, merch companies, touring personnel, publicists, etc. • Pitching upcoming singles/albums and providing high-level updates to build awareness and garner support from DSPs and partners • Developing and executing rollout plans and long-term strategies for artists’ music campaigns, including global release… Show more • Collaborating cross-functionally with artists and all external contacts including record labels, DSPs, brand partners, booking agents, promoters, business managers, legal teams, merch companies, touring personnel, publicists, etc. • Pitching upcoming singles/albums and providing high-level updates to build awareness and garner support from DSPs and partners • Developing and executing rollout plans and long-term strategies for artists’ music campaigns, including global release schedules, marketing activations, touring and press • Overseeing tour marketing, working closely on advancing tours with tour managers and liaising with production designers and creative directors to build out show designs • Working with creative vendors to create multimedia social assets to increase brand awareness for dance/electronic artists Show less
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C3 Presents
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Music
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200 - 300 Employee
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Digital Marketing at C3 Management
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Jan 2018 - Aug 2020
• Built pitch decks for prospective clients • Curated content calendars and managing social accounts for artists to support ongoing growth strategy and promote new releases, tour dates, promotional launches, etc. • Ran multi-platform digital ad campaigns across Instagram, Facebook, Google, YouTube, Snapchat and Spotify with an average CPC (cost-per-click) of $0.10-$0.15 • Developed relationships with influencer marketing agencies and content creators (i.e. photographers… Show more • Built pitch decks for prospective clients • Curated content calendars and managing social accounts for artists to support ongoing growth strategy and promote new releases, tour dates, promotional launches, etc. • Ran multi-platform digital ad campaigns across Instagram, Facebook, Google, YouTube, Snapchat and Spotify with an average CPC (cost-per-click) of $0.10-$0.15 • Developed relationships with influencer marketing agencies and content creators (i.e. photographers, videographers, graphic designers, etc.) that aligned with each client’s unique brand • Oversaw marketing plans and strategy for national and global tours, including the coordination of digital ads, print ads, radio promotion, street team marketing and billboards
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Creative/Marketing Intern
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Sep 2017 - Dec 2017
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Paradigm Talent Agency
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United States
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Entertainment Providers
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100 - 200 Employee
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Music Agent Intern
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Oct 2017 - Dec 2017
• Reviewed marketing plans & tour artwork, inputted offers into company system & updated ticket counts for four agent rosters consisting of 50+ artists • Researched artists’ touring, streaming & press history to inform agents’ routing & booking decisions • Tracked database of 500+ global festival dates & lineups for internal company reference • Reviewed marketing plans & tour artwork, inputted offers into company system & updated ticket counts for four agent rosters consisting of 50+ artists • Researched artists’ touring, streaming & press history to inform agents’ routing & booking decisions • Tracked database of 500+ global festival dates & lineups for internal company reference
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Hasbro
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United States
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Manufacturing
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700 & Above Employee
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Music & Marketing Intern
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Jun 2017 - Aug 2017
• Pitched ideas, provided creative input and created marketing decks for motion picture soundtracks including My Little Pony: The Movie featuring Sia, DNCE, Lukas Graham & more • Ran point on transferring internal company marketing assets into a brand new system • Researched up-and-coming artists & social influencers to curate high quality music releases that will drive revenue for the company • Pitched ideas, provided creative input and created marketing decks for motion picture soundtracks including My Little Pony: The Movie featuring Sia, DNCE, Lukas Graham & more • Ran point on transferring internal company marketing assets into a brand new system • Researched up-and-coming artists & social influencers to curate high quality music releases that will drive revenue for the company
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Live Nation Entertainment
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United States
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Entertainment Providers
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700 & Above Employee
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Talent/Touring Intern
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Oct 2016 - May 2017
• Executed artist contracts, riders & deposits, & tracked venue calendar holds • Brainstormed strategies for reaching key target audiences tailored to different genres of artists • Wrote articles & transcribed interviews for emerging artists blog, Ones To Watch • Executed artist contracts, riders & deposits, & tracked venue calendar holds • Brainstormed strategies for reaching key target audiences tailored to different genres of artists • Wrote articles & transcribed interviews for emerging artists blog, Ones To Watch
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Spirit Music Group
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United States
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Musicians
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1 - 100 Employee
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Creative and A&R Intern / A&R Research Assistant
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Jan 2016 - Jul 2016
• Assisted A&R team to discover unpublished artists & producers using multi-layered research systems • Logged in-depth sales & streaming data using Nielsen SoundScan, Nielsen BDS Radio & MediaView for prospective signings • Assisted with industry outreaches & networking • Maintained official Instagram & Twitter accounts • Assisted A&R team to discover unpublished artists & producers using multi-layered research systems • Logged in-depth sales & streaming data using Nielsen SoundScan, Nielsen BDS Radio & MediaView for prospective signings • Assisted with industry outreaches & networking • Maintained official Instagram & Twitter accounts
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Leisure of NYC
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Greater Los Angeles Area
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Social Media Marketing Intern
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Nov 2015 - Jan 2016
• Managed the company's social media accounts, including Facebook, Instagram, Pinterest, Twitter, and We Heart It • Photographer, photo editor, and content creator • Managed the company's social media accounts, including Facebook, Instagram, Pinterest, Twitter, and We Heart It • Photographer, photo editor, and content creator
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Education
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California State University-Long Beach
Bachelor of Business Administration (BBA), Business, Management, Marketing, and Related Support Services