Experience

RealLiving - First Service Realty

• Real Estate
• 1 - 100 Employee

• Broker- Associate ACP

  • Jul 2011 - Present



Reckitt

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Retail Sales Supervisor Regional

  • Jun 2006 - Jul 2011

  A world leading home, health and personal care company, with operations in over 60 countries and sales in nearly 200 countries around the world. RB is ranked number 1 or number 2 globally on 19 powerbrands competing in Fabric Care, Surface Care, Dishwashing, Home Care, Health & Personal Care and Food. A world leading home, health and personal care company, with operations in over 60 countries and sales in nearly 200 countries around the world. RB is ranked number 1 or number 2 globally on 19 powerbrands competing in Fabric Care, Surface Care, Dishwashing, Home Care, Health & Personal Care and Food.



Wyeth, Inc

• Retail Sales Supervisor

  • Jul 2001 - Apr 2006

  The fifth-largest over-the-counter (OTC) health care products company in the world with over $2.5 billion in sales. A top competitor in more than a dozen important categories, including analgesics, cough/cold/allergy, and vitamin/nutritional supplements. Advil®, Robitussin®, Alavert®, Centrum® and ChapStick® is among the top selling consumer health care brands in the world. Products are marketed in all trade classes including food, drug, mass merchandisers, convenience stores, club stores and value discounters.; Responsible for the execution and strategic planning focus of national and regional accounts with retail broker partner, CROSSMARK Sales Agency. Manage the activities of CROSSMARK's retail activities throughout the 15 top US markets. Have direct personnel management responsibility for 6 CROSSMARK Retail Sales Managers deployed throughout the Southeast, in addition to the direction of a staff of 73 full/part-time CROSSMARK representatives. Implemented a strategy of conducting 25 Wal-Mart District Manager contact calls in high volume markets resulting in improved display and front-end register program compliance levels and the sell-in of +$750K of incremental Advil, ChapStick and Centrum displays/open stock inventories in 2005. Collaborate successfully with Sales, Marketing and Category Development Managers to plan, execute and analyze new/core distribution opportunities, display and front-end register programs and shelf management strategies with national and regional retailers. Conduct regional meetings, regional field training/audit sessions with CROSSMARK personnel focusing on product knowledge, optimizing distribution and promotional levels and achieving strategic Wyeth brand objectives in retail continuity coverage, special projects and reset activities. Served as Regional Trainer in the successful introduction of Team ChapStick retail merchandising program utilizing 155 part-time CROSSMARK representatives in 2004. Show less



Wyeth Consumer Healthcare, Inc

• Retail Sales Supervisor

  • Jan 2001 - Jan 2006

  Directed the execution and strategic planning focus of national and regional accounts with retail broker partner, CROSSMARK Sales Agency.Managed the activities of CROSSMARK's retail activities throughout the 15 top US markets.Supervised personnel management responsibility for 6 CROSSMARK Retail Sales Managers deployed throughout the Southeast, in addition to the direction of a staff of 73 full/part-time CROSSMARK representatives.Implemented a strategy of conducting 25 Wal-Mart District Manager contact calls in high volume markets resulting in improved display and front-end register program compliance levels and the sell-in of +$750K of incremental Advil, ChapStick and Centrum displays/open stock inventories in 2005.Conducted regional meetings, regional field training/audit sessions with CROSSMARK personnel focusing on product knowledge, optimizing distribution and promotional levels and achieving strategic Wyeth brand objectives in retail continuity coverage, special projects and reset activities.Served as Regional Trainer in the successful introduction of Team ChapStick retail merchandising program utilizing 155 part-time CROSSMARK representatives in 2004. Show less

• Retail Sales Supervisor

  • Jan 1982 - Jan 2006



Pfizer

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Retail Sales Manager

  • Jan 1999 - Jan 2001

  Personal management responsibilities included the supervision and training of the CROSSMARK retail food team and CROSSMARK dedicated Mass and Drug retail team.Extensive Broker management duties involve overseeing retail representation of Acosta-PMI and CROSSMARK.Geographic retail responsibilities cover over 2,650 chain food, drug and mass merchandiser outletsSuccessfully implemented localized Hispanic marketing and retail coverage plans for the south Florida marketplace.Increased Nielsen market share presence of Advil, Children's Advil, Centrum, Robitussin Syrups and ChapStick in Miami, Tampa, Orlando markets to surpass national averages by a +5% to +10% margin.Managed retail operations for over 1,100 retail outlets covering all classes of trade in the Florida market.Successful in being the first District in the country to implement detail selling and contacting Pharmacy Directors for our key customers to develop product awareness.Responsible for coordination of retail strategies and management of display programs for Advil Senior PGA tournament in the Tri-County area, Miami, Broward and West Palm Beach.Successfully integrated the part-time Retail Sales Representative position into the District. This strategic deployment was used as a model for all Districts throughout the country to launch this new position within the consumer sales force.Trained personnel in areas of selling skills, management productivity, recruitment and selection process, administrative organization, presentation skills, time management, shelf management and promotional planning.Participated in the writing and developing of training materials, training workbooks, training calendars, role-play and case study exercises. Show less

• Territory Manager

  • Jan 1985 - Jan 1999

  Responsible for managing sales of $3.6M in Southern Florida to include Dade, Broward, West Palm Beach and Fort Myers. Developed and managed all areas of selling, merchandising, distribution, planograming, advertising programs, promotional budgets, and expansion of account penetration to surpass sales volume and company objectivesKey account responsibility for Sedano's, Navarro's, Gulf Distributor, Popular Discount and Fedco.Created and implemented first Hispanic Promotional Television and Radio Program for our nutritional products.Designed Hispanic Promotional Point of Purchase for various consumer products. Show less



Publix and Winn Dixie

• Special Account Manager

  • Jan 1982 - Jan 1985

  retail, using Acosta and A. A. Green Food Brokers. Direct sales responsibility for Grand Union, Pantry Pride, J. Byrons, and Montgomery Ward/Jefferson Ward outlets. Successful in achieving full and exclusive distribution of our pharmaceutical product line at Sedano's Pharmacy. retail, using Acosta and A. A. Green Food Brokers. Direct sales responsibility for Grand Union, Pantry Pride, J. Byrons, and Montgomery Ward/Jefferson Ward outlets. Successful in achieving full and exclusive distribution of our pharmaceutical product line at Sedano's Pharmacy.