Fabian Fernander PMP
Sales and Marketing Manager at Sun Oil Limited- Claim this Profile
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English -
Topline Score
Bio
Credentials
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Persuading Others
LinkedIn -
Strategic Thinking
LinkedIn -
Learning Personal Branding
LinkedIn -
Certified Associate in Project Management
Project Management Institute -
Project Management Professional (PMP)
Project Management Institute
Experience
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Sun Oil Limited
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Bahamas
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Electric Power Generation
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1 - 100 Employee
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Sales and Marketing Manager
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2022 年 1 月 - - 目前
This role is responsible for developing and executing informed sales and marketing strategies to meet agreed company Objectives. Additionally this role is primarily responsible for managing brand relationships and shall oversee all marketing, advertising and promotional activities for optimal brand visibility, customer satisfaction and customer retention.*Responsible for all sales and marketing activities and outcomes for fuels and lubricants in the Bahamas and Turks & Caicos Islands*Execute, monitor and controlled structured sales processes, including sales pipeline management, Credit & Collections and Pricing*Providing input to strategic planning processes by collecting, analyzing and summarizing data and trends*Serving as the primary focal point for Shell Brands International and Shell Lubricants*Manage and oversee the Shell Brands Visual Identity Standards and ensure network compliance*Maintain media relationships to improve access to media outlets for press releases and Crisis Communications.
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Blue Orchid Advertising Agency
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Bahamas
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Advertising Services
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1 - 100 Employee
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Director of Strategy and Business Development
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2019 年 3 月 - - 目前
This role is responsible for developing and facilitating the strategic planning process, and managing the identification, evaluation and execution of opportunities that contribute to the successful advancement of the Organization.• Ensuring alignment of functional groups (communications, sales, production, graphics, operations,) with the overall business strategy.• Assessing selective external opportunities in support of the strategic objectives, leading due diligence exercises, developing opportunity business cases, and implementation plans.• Evaluation and implementation of technical and strategic advancements to allow for continual efficiency improvements of the team• Leading the sales initiatives to ensure the organization meets and exceeds defined sales goals for the year.• Working across multiple client projects and ensuring all parties are informed of progress and problems.
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Creative Flow Inc.
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Bahamas
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Advertising Services
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Founder and Strategic Director
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2015 年 6 月 - - 目前
Creative Flow is strategic marketing firm that seeks to provide small & medium sized businesses with marketing insights and strategy to help increase customer engagement, visibility and grow your revenue.We listen, understand and transform the insight learned from engaging with our clients into a strategic plan that make concepts come to life and give your customers a sense of knowing who you are.Our distinctive approach to learning our client’s business first and then creating solutions second, allows us to implement strategies that work for your business.Skills• Campaign Management• Strategic Marketing• Public Relations• Strategy Planning• Website Development• BrandingVisit our website to learn more www.creativeflowinc.com
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Brand development from Concept to Implementation
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2015 年 6 月 - - 目前
To develop a comprehensive brand we first conduct a brand audit to determine where your brand currently stands and we use that information to develop a road-map on how to help your brand evolve. Great branding not only helps to propel your company forward and standout in a cluttered market, but it also creates a unified front across all of your touch-points. Contact me today to see if you qualify for a free brand audit.
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Strategy Director
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2015 年 6 月 - 2020 年 2 月
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Website Design & Development
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2015 年 6 月 - 2015 年 6 月
Our unique web development and design process sets us apart from any other agency that exists. At the beginning of the project, we conduct a deep dive into your business to understand what makes your organization tick and where your originality exists. Once that is complete we develop a 7 stage plan, that evaluates your wish list, needs, functionality and visual parameters of what an engaging website looks like for you the client; after that the magic begins. To learn more, contact me so we can discuss your next project.
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Sunryse Information Management
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Bahamas
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Information Services
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1 - 100 Employee
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Vice President Of Business Development
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2017 年 6 月 - 2019 年 2 月
Business Development responsibilities for our portfolio of services ranging from records management, document storage, imaging and secure document destruction. Skills:• Brand building and increasing awareness in the market place• Generating and seeking out potential new opportunities• Developing and managing relationships with potential clients, influencers and key stakeholders• Evaluating new opportunities to ensure resources focus on the best opportunities• Managing proposals, submissions and bids
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Milo B Butler & Sons Ltd
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Wholesale
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1 - 100 Employee
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Sales & Marketing Manager
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2010 年 8 月 - 2017 年 5 月
• Developed promotional plans for all brands represented by company• Established budget for each vendor in alignment with brand objectives and with company’s promotional budget • Worked with 3rd party graphic agency, designers and radio personnel to produce creative works as needed• Managed a team of eight Senior and Junior sales representatives• Conducted rebranding initiative of retail outlet to enhance current offerings and deepen market share• Established relationship with buyers and independents to ensure products are approved, listed and gain proper exposure• Ensure all new items are approved in all chain stores and sales personnel are updated and briefed• Hosted samplings and performed group tastings to ensure products would be received by proper demographic
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Managing Editor & Owner
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2010 年 2 月 - 2014 年 3 月
• Assisted outside promoters with coordinating venues and aligning promotions with their intended outcome• Produced content that seeks to make readers more informed and enthused about their trip to the Bahamas• Booking travel and making travel accommodations for interested clients• Navigating local customs and practices to ensure events and trips go as planned• Provided social media and marketing advice to ensure clients are reaching the right target markets• Establishing long lasting and marketing collateral that seeks to inform, entertain and achieve pointed ROI
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Sales & Marketing Coordinator
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2008 年 5 月 - 2010 年 10 月
Sunryse Shredding Services is The Bahamas' first and leading document destruction company. We provide onsite document destruction using our Mobile Document Destruction Units. We can destroy all types of paper documents and products as well as Floppy, CD and DVD disks; Audio, Video and DAT/DLT Cassettes, X-Rays and financial instruments like Cheques and Paper Currency.Sunryse currently services clients in markets such as: Banking Insurance Legal Medical Government Any size Business
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Brand manager-New World Wines
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2007 年 8 月 - 2008 年 5 月
Monitored budgetary spendingConducted on-site market visits to better understand local slaes dynamics and review competitve activity.Tailored programs to meet individual market requirements, particularly consumer responsive programs.Assisted in the development/updating brand budgetsAnalzyed programs through sales data and market feedback Monitored budgetary spendingConducted on-site market visits to better understand local slaes dynamics and review competitve activity.Tailored programs to meet individual market requirements, particularly consumer responsive programs.Assisted in the development/updating brand budgetsAnalzyed programs through sales data and market feedback
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Business Development Executive
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2006 年 8 月 - 2007 年 3 月
Technical liason between fortune 500 companies and In-house analysts , who provided insighful research data. Technical liason between fortune 500 companies and In-house analysts , who provided insighful research data.
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Education
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Rochester Institute of Technology
Bachelor, Electrical Engineering -
Morehouse College
BS, General Science -
project management
Project Management Proffesional