Experience

TWIGA Communication Group

• Russian Federation
• Advertising Services
• 1 - 100 Employee

• Product Director, Healthcare Marketing and Consulting

  • Dec 2022 - Present

  I have taken on the responsibility of driving of our product and services portfolio forward. My primary focus is on extending our value, with innovative business consulting, marketing and data offerings for the healthcare industry. In this role, I am committed to: - Identifying opportunities for digital transformation and process improvement within the organization, streamlining operations and increasing efficiency. - Collaborating with cross-functional teams to develop and launch new products and services tailored to the unique needs of our clients in the pharmaceutical industry. - Ensuring seamless integration of new products into our existing portfolio, providing comprehensive solutions to address the challenges our clients face. - Keeping a close eye on market trends and emerging technologies, staying ahead of the curve and positioning our agency as a thought leader in the space. Although I am still in the early stages of my tenure at Twiga, I am excited to make a meaningful impact on the company and our clients through my expertise in product development and digital transformation. Show less



MSD

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Digital Marketing Lead, Omnichannel Capabilities, Content and Analytics

  • Dec 2018 - Aug 2022

  Omnichannel promotion of a multi-brand portfolio (RX, OTC). Portfolio Product management - SFMC, WordPress, Altcraft, Veeva, proprietary solutions, integrations. Digital transformation. - Launched a company’s first own content platform for healthcare professionals: attracted 20K MAU, reduced costs for product landings production by 70%. - Led Salesforce Marketing Cloud implementation, established omnichannel marketing automation by integrating with Veeva and WordPress: unified marketing campaigns orchestration for 20 brands, executed 300+ email journeys, boosted customer engagement. - Pioneered a disease awareness program with conversion to telemedicine consultation: reached 2M impressions, optimized conversion to consultation by 30%. - Released a PIM system: saved 0.8 FTE and reduced document update-to-publication time to one day, enhancing business processes and efficiency. - Originated an omnichannel strategy across 5 franchises, implemented top-down KPIs and BI reports: cutted marketing investments by 40%, tripled promotional content production volume, and doubled the average value per user. - Regularly exceeded regional KPIs for omnichannel activities, becoming the top contributor in the EEMEA region and driving exceptional marketing performance. Show less



Redmadrobot

• Russian Federation
• Software Development
• 100 - 200 Employee

• Head of Marketing and Business Development

  • Nov 2016 - Dec 2018

  Leadership role in an outsourced software development company with a focus on FinTech, Telecom, and EdTech products. Marketing, Business Development, and Account Management. Portfolio Product Management for strategic clients. - Developed company growth strategy, incorporated an enhanced sales kit and sales funnel optimization, resulting in a 20% increase in conversion rates from lead to contract and driving overall business growth. - Spearheaded the deep development of a key contract, implementing the Scaled Agile Framework (SAFe) for a 60-person team: delivered five new products, achieved a revenue increase from $100k to $2 million annually. - Drove over 15% margin growth in the overall projects portfolio by leveraging resources, production teams, and adding extended value through product consulting services. Show less



BAT

• United Kingdom
• Tobacco Manufacturing
• 700 & Above Employee

• Entertainment and Digital Channel Manager

  • May 2009 - Nov 2016

  Marketing and activation for the Tobacco brands portfolio. - Reshaped the communication model for major tobacco brands, including Dunhill, Kent, Rothmans, and Lucky Strike, to comply with restrictive legislation, adapting marketing strategies and maintaining brand awareness. - Achieved a twofold cost reduction while increasing effective consumer contacts by 30%, demonstrating both efficiency and impact in marketing efforts. - Executed over 200 successful marketing events, including brand zones, ambassador programs, and point-of-sale activations, fostering brand visibility and engagement. Secured market leadership through strategic partnership and account management for key industry customers, such as nightclubs, music festivals, and promotional teams, driving collaboration and mutual growth. - Established an online promotion model for the brand portfolio, implementing SMM, special projects, email campaigns, and Offline-to-Online mechanics, resulting in a reach of over 15 million and 100,000 registered consumers. - Expertly managed relationships with agencies, including Digital, BTL, and market research, ensuring a cohesive and effective marketing approach across channels. - Led high-profile Innovation Council projects, including updating the role of HoReCa representatives and integrating NFC labels into packaging, showcasing commitment to continuous improvement and innovation. Show less