Head of Sales & Marketing

• Feb 2020 - Present

Senior Marketing Manager

• Oct 2019 - Feb 2020

Lowland Leader

• Dec 2018 - Present

Senior Marketing Manager - F&B and Events

• Feb 2019 - Sep 2019

Head of all marketing activity for 120 restaurants & cafes, and events for 143 garden centres, reporting to the Trading and Marketing Director. Management of 3 direct reports – Events Manager, Marketing & Events Executive and Food & Beverage (F&B) Marketing Executive Key achievements: • Delivered marketing initiatives in F&B that supported like for like (LFL) sales growth of +3.5% in 2018, a sales turnaround of +8.5% from 2017. +3% LFL sales growth YTD 2019 • Contributed to an… Show more Head of all marketing activity for 120 restaurants & cafes, and events for 143 garden centres, reporting to the Trading and Marketing Director. Management of 3 direct reports – Events Manager, Marketing & Events Executive and Food & Beverage (F&B) Marketing Executive Key achievements: • Delivered marketing initiatives in F&B that supported like for like (LFL) sales growth of +3.5% in 2018, a sales turnaround of +8.5% from 2017. +3% LFL sales growth YTD 2019 • Contributed to an annual increase in footfall of +1% in a declining retail environment of -1.1%, thereby creating a +2.1% swing YTD in 2019 • Introduced new promotional campaigns in F&B that drove +21% LFL sales growth, and +5% increase in loyalty scheme sign ups • Drove Event LFL sales growth of +39% in 2018, and +19% YTD in 2019 through the development of online bookings, “Little Diggers” kids events, and seasonal F&B and Horticultural events • Introduced Events and F&B into the customer satisfaction program resulting in +18% increase in Customer Satisfaction scores (85%) and +33% increase in Net Promotor Score (NPS) scores (74%) • Lead project manager for setting up and running a 120 seater Garden Kitchen Café at BBC Gardner’s World Live show in Birmingham NEC • Represented F&B and Events in the customer proposition project to help rebuild a business customers would love, supporting the brand relaunch of Wyevale Garden Centres "Know more, accomplish more" in 2017

Marketing Manager

• Jul 2015 - Feb 2019

Business Development Marketing Manager

• May 2015 - Jun 2015

Regional Marketing Manager

• Jun 2014 - Nov 2014

Responsible for all marketing activities for 320 Tesco Cafes and new openings of 14 Tesco remodel cafes “The Cafe”, reporting to the Head of Marketing Key achievements: • Launched a full re-brand of the Tesco remodel cafes “The Cafe”, covering all areas from innovation, positioning, values, design, brand guidelines, property development, new menu, signage and POS. • Successfully opened 14 Tesco remodel Cafes in 6 months with a 30% increase in sales Responsible for all marketing activities for 320 Tesco Cafes and new openings of 14 Tesco remodel cafes “The Cafe”, reporting to the Head of Marketing Key achievements: • Launched a full re-brand of the Tesco remodel cafes “The Cafe”, covering all areas from innovation, positioning, values, design, brand guidelines, property development, new menu, signage and POS. • Successfully opened 14 Tesco remodel Cafes in 6 months with a 30% increase in sales

Marketing Manager

• Nov 2011 - Apr 2014

Responsible for all PR & marketing activities for Cucina Catering and the 3 restaurant brands - Ponti’s Italian Kitchen, Caffè Italia and Ponti’s, reporting directly to the CEO. Management of 1 direct report – Marketing Assistant Key achievements: • Commenced role as Marketing Assistant with sole responsibility for Marketing within the company, later progressing to Marketing Manager once the marketing function had been established • Developed and launched a points based CRM… Show more Responsible for all PR & marketing activities for Cucina Catering and the 3 restaurant brands - Ponti’s Italian Kitchen, Caffè Italia and Ponti’s, reporting directly to the CEO. Management of 1 direct report – Marketing Assistant Key achievements: • Commenced role as Marketing Assistant with sole responsibility for Marketing within the company, later progressing to Marketing Manager once the marketing function had been established • Developed and launched a points based CRM loyalty program “Grazie” with over 60,000 members • Project managed full re-brands of Cucina Catering and Ponti’s Italian Kitchen, resulting in 50% sales growth YOY • Implemented an SEO strategy that doubled unique users within 1 month and increased Google ranking to no.1 • Created PPC campaigns that doubled customer acquisition & increased sales by 20% within 2 months • Increased social media uptake by 20% YOY

Marketing Executive

• Nov 2010 - Nov 2011

Interim PR & Marketing Manager

• May 2009 - Aug 2010

Responsible for all PR & marketing activities throughout Reardens Group including 4 bars ( Reardens, Preachers, Scotts of Caroline Street, Chambers) 3 nightclubs (Havana Browns, Rubys, Rafterz), a gym (The Lockerroom) and a family entertainment centre (Supernova). Reporting directly to the CEO. Management of 10 promotional staff.

Nightclub Manager

• Jun 2006 - May 2009

Responsible for the management of Cork’s biggest nightclub, Havana Browns. Reporting directly to the CEO. Management of up to 70 staff throughout various shifts.