Chief Commercial Officer (CCO)

• Oct 2022 - Present

Vice President Florida : Spirits, Wines & Champagne

• Aug 2021 - Oct 2022

Promoted to lead a team of ~25 people across all functions of the business. Overseeing almost $200 Million in Net Sales

Vice President of Sales - Wine & Champagnes

• Jan 2020 - Jul 2021

Promoted to oversee a team of 18, across 28 States, representing 60% of the Volume and 55% of the sales for the US with a Net Sales responsibility of over $90 Million. Own the distributor relationship, commercial strategy creation and execution at RNDC, Martignetti, Johnson Brothers and Key SGWS States as well as all Wine Control Markets and multiple Franchise Markets. Responsible for P&L Delivery as well as organizational design and talent development/pipeline

Division Director - Wine & Champagnes

• Sep 2018 - Jan 2020

Recruited by SVP of Wine, Champagne & Prestige to turnaround the largest division of the US. Lead a team of 14 across 20+ States and 17 Distributors (including SGWS & RNDC, Johnson Brothers, etc…). Own the commercial relationship with RNDC & SGWS Control Markets which includes all Annual Planning, Budgeting, Route to Market design, etc... Fully responsible for Division’s P&L Delivery.• Turned around sales performance from -5% to +5% by redesigning KPIs and Incentives both internally and externally and creating a Value Creation mindset within my organization as well as the distributors

Head of Sales and Marketing

• 2017 - 2018

Recruited by $300M global marketer of consumer tobacco products to build and lead $40M US division following corporate acquisition of regional importer. Developed 1-year and 3-year commercialization plan and go-to-market strategy, including e-commerce build out,, designed national organization, and hired executive team. Built strategies positioning firm for $20M (+50%) growth in first year. Recruited by $300M global marketer of consumer tobacco products to build and lead $40M US division following corporate acquisition of regional importer. Developed 1-year and 3-year commercialization plan and go-to-market strategy, including e-commerce build out,, designed national organization, and hired executive team. Built strategies positioning firm for $20M (+50%) growth in first year.

Chief Executive Officer

• 2016 - 2017

Sixth Continent Solutions is a holding company that currently has interests in: *6CS - Shape and direct product commercialization, placement, and launch strategies as leader of brand development consultancy. Represent 8 premium and super-premium wines and spirits as agent of record, negotiating with buyers and C-level executives within global travel retail / duty free channel to accelerate brand performance and market penetration through shelf placement, trade marketing, and on-site activations. Identified, negotiated, and secured exclusive multiyear representation rights for SelvaRey Rum, Tequila Arette, Tanteo Tequila, Cliffton Dry Sparkling Cider, and 4 other premium alcohol beverage brands. Obtained placement on Carnival Cruise Line and MSC Cruise ships, through Heinemann Americas account. Managed ongoing buyer negotiations with Dufry, Duty Free Americas, DFASS, Starboard (LVMH), and LCBO (Ontario).

Commercial Director

• 2014 - 2016

Promoted to shape and direct go-to-market sales and product commercialization strategies at global spirits company as internal change agent and liaison to distributor Southern Glazer’s (SGWS). Conceptualized and led product incubation, introduction, and sales execution strategies for both on and off premise, driving P&L growth via cross-functional leadership and executive alignment on brand strategies; trade marketing and activation plans; collaborative distributor planning; training; and strategic business transformation programs. Managed sales, marketing, and distributor teams. Partnered with Diageo Brand Vice Presidents, SGWS Vice President of Trade Development, and other key stakeholders to develop unified brand plans and trade marketing strategies, and to improve product introductions.Grew Innovations business to $40M (+2.6X) via creation of transformative new product commercialization framework. Improved execution and distributor alignment via streamlined planning cycle and detailed playbooks.Launched 75+ products in 2 years. Accelerated growth on Crown Royal Regal Apple, the most successful new spirits product (1M+ cases in 1 year); extensions to Smirnoff, Johnnie Walker & Tanqueray; and multiple new brands.Streamlined field assessments and improved executive decision capability via deployment of GoSpotCheck mobile merchandising tool. Project managed app architecture, configuration, UI, UX, and BI reporting.Championed successful GoSpotCheck training. Developed and led “Train the Trainer” instruction settings, and managed cascading nationwide training for 1,500 sales employees of Diageo and Southern Glazer’s.Successfully transitioned on-premise pricing strategy from blanket increases to strategic category-specific pricing planning. Achieved 300% growth on 500 test accounts; leveraged findings to shift culture and mindset.Recognized by Diageo executive leadership with 2 corporate awards for increased strategic distributor alignment.

Head Of Sales

• 2011 - 2014

In role reporting to Region Vice President, directed travel retail and duty free channel strategy as business P&L owner for $225M region comprised of the Americas, Europe, Russia/CIS, and Israel. Oversaw strategic planning process, financial and operational performance, brand portfolio strategy, global trade marketing, onsite brand activations, brand ambassador programs, and compliance with Sarbanes-Oxley and other national and international regulations. Directly managed team of 3, and 25+ Sales Directors and Sales Representatives teams on dotted-line basis.Turned around business and exceeded plan, generating 44% increase in overall P&L to $222M (+$68M), and 13% average annual growth. Improved customer service, planning, and supply chain. Named IAADFS Vendor of the Year.Implemented Sales & Operations Planning (S&OP) framework achieving 70% increase in forecast accuracy. Designed forecasts and analytics enabling extension of customer planning cycle from 3 to 18 months.Produced $6.8M in incremental revenues via company’s first price increase in 3 years within duty free channel. Analyzed markets and created region-by-region guidelines to drive consensus around strategy.Grew share 1.2% by increasing in-store brand visibility 150% and promotions activity 300%. Leveraged Johnnie Walker Blue, Zacapa, Don Julio, and other flagship brands to secure permanent point-of-sale real estate.Coached and developed high performing team members into roles of increased responsibility, including replacement as Head of Sales. Selected for highly competitive management development program.

Multiple Sales Director, National Account & Category Management Positions

• 2006 - 2011

Team Leader – Dollar General Account | Director-Level Account Leadership: Atlanta, GA (2009–2011) National Account Manager – Target Account: Minneapolis, MN (2008–2009) Category Development Manager – Target Account: Minneapolis, MN (2006–2008) After overseeing relationship with national retailer Target, promoted to manage B2B client relationship as dedicated partner and account lead to drive P&L growth and build mindshare with Dollar General, company’s 2nd-largest retail account. Directed brand portfolio strategy, field and trade marketing, account management, business planning, programming, communications, category management, and consumer insights. Led team of 8. Rescued Dollar General relationship, generating $15.65M in growth to $120M, 18% margin growth, 400K+ new points of distribution, and 43 new SKUs. Created US Hispanic-targeted POS increasing segment penetration. Secured 3 Dollar General Category Captaincies and recognized by account as a top-performing vendor. Drove growth throughout Target account. Grew US Hispanic shopper segment sales 175%, and increased total sales 8% via co-marketing campaign with SC Johnson. Recipient of Target Vendor of the Year and Hall of Fame awards.

Client Service Manager

• 2006 - 2006

Worked on-site in a consultative role to provide the client with consumer segmentation, data integration and retail intelligence, enabling them to target high volume potential consumers. Additionally, I worked in conjunction with the VP and Account Manager to develop and execute annual client plans to meet revenue and penetration goals. Accomplishments *Partnered with Client's Kroger team to build a sales presentation that demonstrated the high probability of success of the client's products at Kroger. Resulted in a 30% increase in distribution *I was selected to train the Client's sales organization on how best to use Spectra to analyze and grow their business *Identified and closed new business opportunities

Various Field Sales & Management Roles

• 2001 - 2006

Unit Manager | Sales Training Development Specialist |Territory Sales Manager Unit Manager | Sales Training Development Specialist |Territory Sales Manager