Experience

Vividly

• Software Development
• 1 - 100 Employee

• Vice President Marketing

  • Jul 2022 - Present

  San Francisco Bay Area As a member of the executive leadership team, I'm a key contributor to the company's overall strategy and direction. My responsibility encompasses designing and implementing the marketing strategy across all its diverse disciplines. As a VC-backed organization, I balance long-term strategy building with the prerequisite expectations of 2-3x YoY growth. At the end of the day, I lead an all-star team who makes me look good. Building out our content, demand gen, ABM, and partnership… Show more As a member of the executive leadership team, I'm a key contributor to the company's overall strategy and direction. My responsibility encompasses designing and implementing the marketing strategy across all its diverse disciplines. As a VC-backed organization, I balance long-term strategy building with the prerequisite expectations of 2-3x YoY growth. At the end of the day, I lead an all-star team who makes me look good. Building out our content, demand gen, ABM, and partnership teams. Latest results: 83%+ QoQ growth in marketing contributed SQO dollars 45%+ of NB SQO dollars directly attributed to Marketing 2000% ROI on SQO dollars 🚀 $24m raised to change how CPG companies handle trade spend 🚀 Show less



Glew

• United States
• Software Development
• 1 - 100 Employee

• Vice President Marketing

  • Jan 2021 - Jul 2022

  Raleigh, North Carolina, United States The ultimate ecommerce and retail analytics platform, trusted by thousands of brands, merchants, and agencies. Come learn why we're quickly becoming your favorite tool's, favorite partner :) I lead Marketing at Glew. 2021: 72% of closed business sourced by Marketing 10x ROI on Marketing Department - for every $1 spent on the department, we generated $10 in won ARR. We do this through modern demand generation, product and brand positioning, and building internal… Show more The ultimate ecommerce and retail analytics platform, trusted by thousands of brands, merchants, and agencies. Come learn why we're quickly becoming your favorite tool's, favorite partner :) I lead Marketing at Glew. 2021: 72% of closed business sourced by Marketing 10x ROI on Marketing Department - for every $1 spent on the department, we generated $10 in won ARR. We do this through modern demand generation, product and brand positioning, and building internal and external flywheels. Reach out to me if you want to see what all the hype is about :) Show less



Find My Spot

• United States
• Technology, Information and Internet

• CEO/Co-Founder

  • Dec 2016 - Jan 2022

  Park here. Explore Anywhere. Failed P2P parking app. We tried to alleviate the cash exchange for beach and event parking, but travel died before we could gain meaningful traction.



Corevist

• Software Development
• 1 - 100 Employee

• Vice President Marketing

  • Sep 2017 - Jan 2021

  Raleigh-Durham, North Carolina Area Led company growth to Series A 103% - YoY growth in sales pipeline contribution 85% - Share of overall sales pipeline generated by Marketing 100% - New business generated by Marketing Taking linear resource growth and producing exponential revenue output. Repositioned the company from an SAP shopping cart to a fully-managed Commerce solution. Introduced demand generation and ABM teams, rebranded the organization, built a proper lead funnel, and established a… Show more Led company growth to Series A 103% - YoY growth in sales pipeline contribution 85% - Share of overall sales pipeline generated by Marketing 100% - New business generated by Marketing Taking linear resource growth and producing exponential revenue output. Repositioned the company from an SAP shopping cart to a fully-managed Commerce solution. Introduced demand generation and ABM teams, rebranded the organization, built a proper lead funnel, and established a framework for measuring marketing's contribution to the business.

• Director of Marketing and Sales

  • Feb 2018 - Dec 2019

  Raleigh-Durham, North Carolina Area 7:1 LTV to CAC ratio and improving After four months as Director of Marketing, took over the sales teams to re-shape our GTM strategy, pitch, and reaccelerate new business and recurring growth. Architected outbound sales approach utilizing both 3rd parties and an internal SDR process focused on engaging those with current best fit and active interest.

• Director of Marketing

  • Sep 2017 - Feb 2018

  Raleigh-Durham, North Carolina Area



JeremySaid

• United States
• Advertising Services

• Chief Marketing Officer

  • Apr 2016 - Sep 2017

  Raleigh-Durham, North Carolina Area JeremySaid is one of the top 25 Conversion Optimization firms in the country. As CMO, I was responsible for client consulting, firm strategy, and overseeing our channel marketing/marketing automation initiatives. Full-stack, digital marketing lead with a penchant for bringing disparate systems together to more effectively evaluate and track campaign efficiency. I also improve conversion rates along the way. Specialties: Marketing Automation Web Analytics SEM SEO Demand… Show more JeremySaid is one of the top 25 Conversion Optimization firms in the country. As CMO, I was responsible for client consulting, firm strategy, and overseeing our channel marketing/marketing automation initiatives. Full-stack, digital marketing lead with a penchant for bringing disparate systems together to more effectively evaluate and track campaign efficiency. I also improve conversion rates along the way. Specialties: Marketing Automation Web Analytics SEM SEO Demand Generation Conversion Optimization Lead Routing and Management Show less



Cisco

• United States
• Software Development
• 700 & Above Employee

• Marketing PM - Lead Management & Conversion

  • Jun 2015 - Apr 2016

  Raleigh-Durham, North Carolina Area Oversaw the optimization of an inbound strategy for a solution pipeline that generated over $1B annually in leads. By breaking down the pipeline into granular niche segments, we were able to make better use of our data and add substantial incremental revenue. - Improved conversion of lead to bookings by 80%, growing from 5.5% to 9% in six months - Revised the outbound lead process from a 3 hour daily task, to a 5 minute daily task - Identified and constructed a process for… Show more Oversaw the optimization of an inbound strategy for a solution pipeline that generated over $1B annually in leads. By breaking down the pipeline into granular niche segments, we were able to make better use of our data and add substantial incremental revenue. - Improved conversion of lead to bookings by 80%, growing from 5.5% to 9% in six months - Revised the outbound lead process from a 3 hour daily task, to a 5 minute daily task - Identified and constructed a process for capitalizing on an additional 500MM in leads per year. - Wrote a script to capitalize on fallout leads valued at 15MM a quarter - Worked with the Lead Gen Marketing team to automate the process of sending leads to sales; improving efficiency and saving time - Conceptualized, planned, and started the execution of an automated route for handling all RFQ - Created a metrics dashboard that more accurately reflected the performance of campaigns and evaluated both volume and monetary growth/efficiency. Show less



Sageworks (Acquired by Abrigo)

• Integration Project Manager

  • Aug 2013 - Jun 2015

  Raleigh-Durham, North Carolina Area Worked closely with multiple teams of C-suite bank executives to implement SaaS solutions. Experience implementing banking solutions involving Stress Testing, Credit Analysis, Loan Administration, and the Allowance for Loan and Lease Losses. Created custom-tailored approaches for each individual institution and worked with a team of managers to push out new, internal products. Experience in product development, UI testing, and automated test writing. Maintained strong relationships with… Show more Worked closely with multiple teams of C-suite bank executives to implement SaaS solutions. Experience implementing banking solutions involving Stress Testing, Credit Analysis, Loan Administration, and the Allowance for Loan and Lease Losses. Created custom-tailored approaches for each individual institution and worked with a team of managers to push out new, internal products. Experience in product development, UI testing, and automated test writing. Maintained strong relationships with external banking teams in order to facilitate continued project effort by all parties. Collaborated on five product releases and oversaw the creation of two marketing/sales videos. • All-time highest percent completed under 30 days • All-time highest percent completed under 60 days • All-time leader in integrations completed under 30 days

• Marketing Strategist

  • Aug 2013 - Jun 2014

  Raleigh-Durham, North Carolina Area Managed multiple marketing campaigns across two diverse SaaS product lines that account for roughly 45% of total company revenue. Created, developed, and executed content creation and delivery for new customer acquisition and customer renewals teams. Evaluated performance of marketing campaigns with a focus on lead generation, using conversion optimization, quality KPI’s, and A/B tests in order to identify market opportunities and trends while maximizing ROI. Evolved and defined marketing… Show more Managed multiple marketing campaigns across two diverse SaaS product lines that account for roughly 45% of total company revenue. Created, developed, and executed content creation and delivery for new customer acquisition and customer renewals teams. Evaluated performance of marketing campaigns with a focus on lead generation, using conversion optimization, quality KPI’s, and A/B tests in order to identify market opportunities and trends while maximizing ROI. Evolved and defined marketing processes, systems, and responsibilities across an entire BU. Developed and executed GTM strategies for new product launches. Audited and performed site-wide SEO improvements that increased qualified site traffic by 100% in 3 months. Led marketing campaign that resulted in 490% ROI in 5 months with new product launch.



WaterplayUSA.com

• Marketing Specialist

  • Aug 2012 - Jun 2013

  Wilmington, North Carolina Area Software Startup in the travel booking space. First employee outside founders. Created various marketing campaigns and strategies using social media, print, YouTube, and SEO optimization. Also assisted with market placement and targeting as well as joint venture recruiting.



Ella Vickers Recycled Sailcloth Collection

• United States
• Maritime

• Director of Web Marketing

  • Feb 2011 - Aug 2012

  Wilmington Coordinated all web marketing and increased brand awareness and sales through social media platforms including Twitter, Facebook, and a company blog. Also advised on web design and provided insight into web analytics and organic SEO techniques. Acquired partnership with largest online wholesaler in the industry