Director of Communications & Marketing

• Jul 2019 - Present

Interim Director of Communications & Marketing

• Mar 2019 - Jul 2019

• Overseeing a $1M budget and a staff of 5, in addition to developing cost effective marketing plans, public advocacy strategy & communications plans• Identifying media, elected officials and organizational partnerships to increase the public presence and branding of key executives as thought leaders while establishing PSTA as a respected transportation authority

Public Relations Manager

• Sep 2018 - Mar 2019

• Served as PSTA's media liason, Public Information Officer and formal spokesperson, identifying press opportunities and developing PR content; conducting media tours, events and briefings.• Briefed staff, executives and board members for media interviews as well as writing executive speeches and talking points.• Developed and maintained relationships with regional, national, and international news and trade media organizations.• Researched, wrote and coordinated timely dissemination of news releases, features and opinion editorials. Developed themes and story lines and wrote articles to be published in digital channels such as social networking sites, blogs, and company's website. Show less

Marketing Manager

• Aug 2017 - Sep 2018

• Assisted in developing, preparing, and coordinating deliverables for marketing plans, sponsorships, and promotional events. • Developed presentations regarding marketing programs and giving presentations for community organizations, Tourist Development Council and other groups. • Managed internal processes for events including preparing and processing communications, invoices and reporting. • Executed a research driven, consumer-focused brand platform to build marketing campaigns and promotions that enriches the image of the destination and deepens consumer engagement and loyalty. • Used data analytics tools to select media that reaches consumers with the highest propensity to not only visit but also to stay in paid accommodations. Show less

Director of Business Development

• Jun 2016 - May 2017

• Defined long-term organizational strategic goals and built key customer relationships.• Worked with the internal team, marketing staff and other account executives to increase sales opportunities and thereby maximize revenue.• Managed social media campaign strategies: social media calendar, posts, advertising, promotions and giveaways successfully building engagement and resulting in current followers of over 1 million.• Delivered sales pitches to potential customers and developed new clients. • Managed existing clients (including Macy’s, Lord & Taylor, Helzberg, Fred Meyer and others), formulated solutions and provided services that met or predicted clients’ future needs.• Spearheaded launch of new “Infinite Love by Effy” bridal line and oversaw operations. Show less

Director of Training & Visual Merchandising

• Jan 2015 - Jun 2016

• Represented Effy multiple times on live television as a guest host for Evine Live, effectively communicated the brand’s quality craftsmanship to build excitement and improve on air sales.• Managed a team of 5 training specialists, coordinated schedules and reviewed work product.• Organized Effy branded launches with clients and handled orders of in-case elements.

Training & Visual Merchandising Manager

• Jan 2014 - Jan 2015

• Developed brand and sales training resulting in revenue increases of up to 30%.• Presented brand and sales trainings to hundreds of clients’ sales associates, managers and regional directors at locations throughout North America.• Instituted Effy merchandising standards and built client planograms for in-store displays.

Sr. Sales & Marketing Manager

• Jul 2010 - Dec 2013

• Managed marketing and promotions of luxury goods and international brands, as well as Caribbean retailers in conjunction with Norwegian Cruise Line and Disney Cruise Line. • Directly responsible for annual client sales in excess of $10 million • Spearheaded campaign design, marketing, collateral design, merchandising and business strategy for duty-free retail and international brand clients. • Directed, scripted and performed up to four live shopping shows weekly for audiences of 250+ (viewed on TV by more than 8,000 guests monthly). Show less

Marketing & Public Relations Intern

• Jan 2010 - May 2010

• Assisted with project tracking and evaluation for advertising campaigns • Helped with speaking engagements, community relations, foundation and partnerships • Assisted with project tracking and evaluation for advertising campaigns • Helped with speaking engagements, community relations, foundation and partnerships

Advertising & Promotions Intern

• Jan 2009 - May 2009

• Assisted the staff with creating advertising ideas • Promoted the station at a variety of locations while interacting with listeners • Assisted the staff with creating advertising ideas • Promoted the station at a variety of locations while interacting with listeners