Thomas Itty
Director of Marketing & Business Development at Almstead Tree and Shrub Care Co.- Claim this Profile
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Bio
Credentials
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Building an Integrated Online Marketing Plan
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Content Marketing Fundamentals
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Google AdWords Essential Training
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Muse Essential Training
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SEO: Keyword Strategy in Depth
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Up and Running with Muse
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Web Analytics Fundamentals
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Experience
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Almstead Tree, Shrub & Lawn Care Company
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United States
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Environmental Services
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1 - 100 Employee
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Director of Marketing & Business Development
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Aug 2014 - Present
• Marketing Department head with the responsibility for developing and implementing marketing strategy for a large arboricultural company serving corporate, public entities and residential customers through four branch offices in New York, New Jersey and Connecticut. • Manage in-house team and outside contractors and agencies to meet strategic goals and business objectives while staying within budget. • Responsible for branding, creative, website, SEM, digital, social media, content creation, video creation, public relations, and event planning. • Develop integrated marketing campaigns, resulting in lead development, consistent increase in sales, and customer retention. • Collaborate with the sales team to develop targeted campaigns and sales collateral for print, multimedia and digital. • Redesigned website and set up Google Ads to deliver consistent organic and paid leads through search and display ads, and remarketing. • Responsible for creating a new visual brand identity and graphic standards, establishing and maintaining a consistent messaging and positioning. Show less
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Nourison Home
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United States
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Wholesale
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100 - 200 Employee
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Marketing Director
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Jun 2011 - Jun 2014
Department Head: Managed a staff of full-time and freelance designers, photographers, digital media specialists, copywriters and Photoshop technicians. Responsible for creating the company’s marketing budget as well as implementing all the marketing activity. Oversaw efforts of the marketing team. Hired staff and conducted performance evaluations. Media Liaison: Representative of the company in the media. Created press releases and newsworthy articles. Worked directly with press reporters and others to garner favorable publicity for the company. Met with press at trade shows and events to promote the company and its products. Advertising: Negotiated ad rates with trade and consumer publications including HFN, HAT, LDB, HTT, Interior Design, Architectural Digest, Veranda as well as web publications and ezines. Creative: Provided creative direction for all marketing and advertising collateral including ads, brochures, catalogs, videos, and more. Digital Marketing: Worked with e-commerce wing of company to provide Internet vendors such as Walmart.com, Overstock.com, etc. with digital assets and campaigns promoting company’s product on e-commerce sites. Created digital campaigns and integrated marketing initiatives. Marketing Research: Responsible for implementing marketing research, including designing surveys using Qualtrics and analyzing results. Printing & Production: Negotiated with companies in the U.S. and abroad for the best possible rates on printing, web design, translation, voice over’s, programming, etc. Trade Shows: Attended all the trade markets associated with the floor covering and furniture industry including Atlanta, Las Vagas, New York and High Point. Presented company products and information to media as well as covered markets for company’s social media sites through posts and blogs. Show less
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CLG Insurance
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United States
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Insurance
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1 - 100 Employee
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Business Development Manager
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Oct 2008 - Apr 2011
Strategy: Responsible for developing and executing company’s successful marketing strategy, as well as individual product marketing strategy. Created marketing plans and tactics for promoting company’s products and services. Developed marketing budget based on objectives and tasks. Branding: Improved brand recognition by over 50 percent in target market through integrated marketing initiatives including direct mail, advertising, trade shows & promotions. Marketing & Sales Collateral: Developed, designed and produced agency-quality material including 50-page playbook for sales associates, ads, sell sheets, brochures, flyers, videos, postcards, stationery, and presentations in both conventional and digital media. SEO: Achieved top search engine rankings in several categories through website redesign, content management, reciprocal links, social media, and PPC methods such as banners & Google Adwords. Lead Generation: Constantly generated new leads for sales staff through segmentation, targeted lists (InfoUSA, D&B & Hoovers), direct marketing, web landing pages, and trade shows. Public Relations: Wrote press releases, white pages and articles that resulted in publication in the print media and on the web. Direct Marketing: Created direct marketing campaigns for various insurance products including auto insurance, surety bonds, transportation, etc. Solely responsible for segmenting, targeting & positioning, list development, creative, tracking and analysis. Campaigns included 1-1 personalized variable data mailers, as well as traditional mass postcards and email. Social Media Marketing: Responsible for conceptualizing and executing successful social media marketing strategy — including Facebook, Twitter, and Blogger. Created and updated content several times a week by way of original posts as well as content from Zywave (insurance subscription service). Promoted social media presence through postcards and email. Show less
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Proforma Edge
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United States
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Advertising Services
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1 - 100 Employee
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Marketing & Design Manager
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Sep 2006 - Oct 2008
• Led and managed fast-paced design/marketing services unit of company • Liaised with customers, vendors and partners to ensure timely completion of projects • Website development, analytics, SEO, PPC strategies, ad copy optimization, search query analysis, keywords, etc. • Wrote press releases, news articles, case studies, white papers, etc. • One-to-one marketing including print-on-demand and targeted personalization • Hands-on involvement in all aspects of production, design and pre-media • Provided “expert” knowledge to customers and team members as needed • Assisted with other marketing projects including surveys, lists and e-mail campaigns Show less
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GLM
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United States
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Events Services
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1 - 100 Employee
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Creative Director/Media Specialist
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Jan 1994 - Sep 2006
• Set up in-house creative and production capabilities. • Produced print and marketing collateral including brochures, ads, signs and displays, for trade shows. • Set up in-house creative and production capabilities. • Produced print and marketing collateral including brochures, ads, signs and displays, for trade shows.
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Education
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2006 - 2010
Pace University - Lubin School of Business
MBA, Marketing Management -
1997 - 2000
Queens College
MA, Media Studies -
1989 - 1993
New York Institute of Technology
BA, Communication Arts
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