Marketing Manager

• Jul 2022 - Present

Freelance Photographer & Editor

• Dec 2020 - Present

As a freelance photographer, I am always looking for new opportunities to advance my photography skills. I have experience in product, self-portrait and couple photoshoots and I am immensely grateful to those who have placed trust in me to capture their special moments. Additionally, I have experiences in doing post-editing for wedding and family photos. These includes colour and tonal adjustments, blemish/object removal, as well as portrait slimming and more. If these are services which interest you, feel free to reach out to me via DM and I will be happy to discuss more in detail with you :) Show less

National Brand & Marketing Director

• Jul 2021 - Jun 2022

As part of the Member Committee of AIESEC in Singapore, we led the entity with a strong focus on developing leadership in every youth within and out of our organisation. We strive to push our members to their fullest potential by placing trust in them and putting them through practical yet challenging leadership experiences in the organisation. As a Brand & Marketing Director, I directed and oversaw the overall organizational brand and marketing direction of AIESEC in Singapore. I worked closely with the Brand & Marketing Managers from our 4 Local Chapters (NUS, NTU, SIM & SMU), as well as a National Support Team of 15, to develop brand and marketing strategies to drive organisation brand awareness and spread the word about our initiatives. These include social media campaigns (organic & paid), email, website and search engine marketing. Additionally, I also had the opportunity to organise and deliver marketing and design training, together with my B&M Managers, for the marketing membership of 30. Show less

Marketing and Outreach Intern

• May 2021 - Aug 2021

Open Government Products is the experimental development team that builds technology for the public good. As a Marketing & Outreach intern, I was responsible for driving brand awareness of OGP among the youth community. I was given the autonomy to strategise and execute employer branding social media campaigns on Instagram and LinkedIn, which led to a 280% increase in followers and 120% increase in web traffic over 3 months. Additionally, I also had the opportunity to liaise with university clubs, organise outreach events and even improve the company's website to enhance the company's attractiveness among the target audience. I'm immensely grateful for the growth opportunities I had in OGP and am honoured to be part of the team that delivered such impactful products for the public sector and the nation. Show less

Social Media Executive

• Feb 2021 - Jul 2021

Our Food Chapter is a Social Enterprise under Social Impact Catalyst of NUS, which mission is to drive change and provide marketing support for struggling F&B Businesses in Singapore. As the Social media Executive, I am in charge of the video production for Our Food Chapter's clients. It was a fulfilling experience to be involved in the entire process of production from storyboarding, filming to post-production video editing. Apart from video production, I also had the opportunity to conceptualise and design relevant marketing collaterals for these clients. Show less

Marketing Executive

• Aug 2020 - May 2021

Acceset is a mental health social enterprise with the mission of improving mental health among youths through training and peer support systems.I first joined Acceset as a Marketing Intern, where I had the opportunity to plan and develop the company's marketing efforts from scratch. I had to manage the company's social media channels and execute marketing strategies and campaigns across various local educational institutions. I was also involved in the revamping of the company's website as well as designing of B2B colleterals and training decks. It was a fulfilling opportunity for me as it gave me the opportunity to learn and drive real impact with my works. After my internship, I decided to stay in Acceset as a part-time Marketing Executive to continue contributing to this meaningful cause. Show less

Marketing Intern

• Apr 2020 - Aug 2020

Brand and Marketing Manager

• Jan 2020 - Jan 2021

As part of the Executive Board of AIESEC in NUS, we led the Local Committee with a strong focus on developing leadership in every youth within and out of our organisation. We strive to push our members to their fullest potential by placing trust in them and putting them through practical yet challenging leadership experiences in the organisation. As a Brand & Marketing Manager, I led a team of 10 in the planning and executing of marketing strategies to promote our leadership programs and events. These marketing initiatives range from social media campaigns, emailers to physical campaigns and strategic partnerships. During my term, the COVID-19 pandemic hit and disrupted our operations significantly, as we originally focus on overseas exchanges to acheive our mission. However, me and my Executive Board managed to remain solution-oriented and innovated alternative leadership programs and events with the safety precautions in mind. I'm immensely grateful to be part of the team that led the organisation through this challenging period and it has been one of the most challenging, yet fulfilling role which I had been through. Show less

Outgoing Global Volunteer, Leads Attraction Executive

• Jan 2019 - Dec 2019

As a Leads Attraction Executive of the Outgoing Global Volunteer Department, I led a team of 5 in organising and publicising various marketing initiatives to attract interested leads for our Global Volunteering programs. I also managed over 100 lead accounts and addressed students’ queries through online and in-person consultations, leading to a 12% leads conversion. Overall, it was a fulfilling experience for me as I had the opportunity to facilitate 12 global volunteering exchanges which made a positive impact in across 6 countries. It was personally rewarding for me to be able to guide and conduct goal settings for the participants to realise their leadership potential through the exchanges. Show less