Experience

ExpertsDirect

• Australia
• Legal Services
• 1 - 100 Employee

• Director, Asia.

  • Jan 2021 - Present

  As the operational lead for Asia at ExpertsDirect, the region's leading online platform for matching lawyers with expert witnesses, I bring decades of experience in business-to-business services to our clients. With my base in our Singapore headquarters, I have a deep understanding of corporations, legal service providers, and legal firms throughout the area. Collaborating with the CEO, I am responsible for driving our expert witness network's growth and making sure our business is always prepared to respond to the legal sector's evolving needs. My regional team strive to make the process of selecting, briefing, and communicating with expert witnesses as swift and effective as possible. #ExpertTestimony #ExpertWitness #ExpertOpinion #ForensicEvidence #WitnessCredibility #CrossExamination #CourtroomTestimony #ExpertWitnessQualifications #TestimonyAnalysis #ExpertWitnessReport Show less



ANZA Singapore

• Singapore
• Non-profit Organization Management
• 1 - 100 Employee

• Membership Secretary, Executive Committee at ANZA Singapore.

  • Mar 2020 - Present

  Current employment: Director at ExpertsDirectYears in SG: 13Years on the EC: 5Why you wanted to join the EC: In my early years in Singapore, I attended many ANZA events, joined the activities, and met loads of great people from all over the world. I joined the EC so I can help make a difference and connect newbies, and not-so-newbies, here in Singapore to all the things that ANZA has to offer.Skills you bring: I come from a marketing background, so I look forward to injecting new ideas to stimulate interest and awareness in our growing community. Show less

• Executive Committee

  • Mar 2018 - Mar 2020

  Elected member of the Executive Committee governing the Australian and New Zealand Association (ANZA).ANZA supports all of its members by providing information, networking, social, recreational and sporting involvement and professional opportunities. ANZA Action, the charity arm of ANZA, supports more than 9 charities both with hands-on volunteering and through fundraising at our events.ANZA was founded in 1948 and officially established in Singapore in 1961 to provide support amongst the Australian and New Zealand families based here. ANZA has now grown to a membership base of more than 7000, representing a range of nationalities and age groups including Australian, New Zealand and British, as well as from countries as diverse as the USA, The Netherlands, Germany, Canada, South Africa and Singapore. Show less



McCorkell

• Australia
• Advertising Services
• 1 - 100 Employee

• Business Development Ambassador

  • Jul 2020 - Jan 2021

  McCorkell is more than “just” an agency. We are a strategy and creative agency, a marketing and digital agency, and we are an events and content agency with one of Australia’s leading contact centres. McCorkell is more than an agency; McCorkell is a solution. It is the premier solution for your campaign, project, and client needs. With skills and resources encompassing every field, and a success story list that reads like a bestseller, McCorkell has your needs covered, and then some. McCorkell is more than “just” an agency. We are a strategy and creative agency, a marketing and digital agency, and we are an events and content agency with one of Australia’s leading contact centres. McCorkell is more than an agency; McCorkell is a solution. It is the premier solution for your campaign, project, and client needs. With skills and resources encompassing every field, and a success story list that reads like a bestseller, McCorkell has your needs covered, and then some.



Law In Order Pty Ltd

• Australia
• Legal Services
• 200 - 300 Employee

• Regional Sales Manager, Asia.

  • Oct 2018 - Feb 2020

  Law In Order is the leading supplier of end to end document and digital solutions to the legal industry providing expert litigation support through our cost-effective document production, expert discovery management and specialist court services. Law In Order is the leading supplier of end to end document and digital solutions to the legal industry providing expert litigation support through our cost-effective document production, expert discovery management and specialist court services.



McCorkell

• Australia
• Advertising Services
• 1 - 100 Employee

• Vice President, Asia Pacific.

  • Jul 2009 - Dec 2017

  • As Head of the Singapore Agency and Asia business, I lead a high-performing team in developing and executing integrated marketing communications strategies for our Global clients.• Reporting directly to the CEO, my responsibility is to retain our existing clients in the region, including senior marketing decision-makers.• Actively contributing as a member of the Executive Management team, consisting of the CEO, MD, and VP.• Collaborating closely with the APAC Leadership Team, comprised of Divisional Directors across various areas (Creative, Event, Digital, Marketing Technology, Contact Centre, Communications, Account Services, Strategic), to implement operational best practices for the company in the region.• Orchestrating comprehensive new market development strategies across APAC, driving smart growth and enhancing brand recognition and credibility.• Leveraging multi-channel approaches, including LinkedIn, Twitter, Facebook, Salesforce.com, Vimeo, and Google platforms, to effectively communicate our value proposition in a highly competitive market.• Developing impactful messages and content marketing strategies to strengthen and expand our brand presence throughout the Asia Pacific region.• Fostering a culture of brand ambassadorship among my team, encouraging customer-centricity and motivation at all times.• Building a robust and diverse network of decision-makers and leveraging award-winning social selling strategies to connect B2B buyers and sellers. Show less

• Business Development Manager

  • Jan 2008 - Jul 2009

  I was responsible for pursing new business opportunities, across IT and Telco Verticals - using an well researched and segmented database . I was for devising and embracing alternative communications strategies via the latest social networking platforms.Additionally, my strengths are in identifying opportunities for growth and to break into new verticals and new logos. We now have 29% of the top 100 brands as clients, many from the Forbes 500 list.My core focus in my current job is to identify, set and secure opportunities in B2B IT & Telecommunications for integrated marketing services. Show less

• Contact Center Agent

  • Jul 2007 - Jan 2008

  Tasked to identify and develop new business opportunities across tech and telecommunications verticals - using an internal database, visiting trade and industry events, conducting cold calls and leveraging advanced skill in LinkedIn.Secured opportunities in both B2B IT & Telecommunications for integrated marketing services for reputable software and cloud-based companies including Salesforce, Autodesk, Infor Global Solutions, Hewlett Packard.



Rockpool Dining Group

• Australia
• Hospitality
• 200 - 300 Employee

• Marketing Manager

  • 2005 - 2006

  Urban Purveyor Group is a hospitality group that's growing. We have been shaping the hospitality industry for the past 37 years and are continuing to grow. From our earliest days, we started off as a single restaurant in The Rocks, Sydney and have grown into a vertically integrated business which spans the East Coast of Australia. Developed and implemented comprehensive yearly marketing plans to drive brand awareness and increase customer engagement. Devised and executed ongoing marketing strategies and campaigns, resulting in significant business growth. Managed end-to-end event/program life-cycle, from idea conception to budgeting and staffing requirements. Set and evaluated key performance indicators, including attendance, audience participation, profit, and media coverage. Facilitated new business acquisition through innovative marketing and client service initiatives. Monitored and tracked market trends in fashions, bar/club, and music culture to ensure relevance and competitiveness. Ensured optimal selection of musical acts within budget constraints, aligning with the business attitude. Managed all steps in the creative artwork production process for marketing materials. Developed, implemented, tracked, and evaluated all street marketing and advertising campaigns on a continual basis. This included print, radio, online, ambient, ambush, and outdoor campaigns. Continually identified the brand's strengths and weaknesses and developed robust and effective marketing initiatives to bolster the strengths and alleviate the deficiencies. Broadened our brand reach by expanding a working relationship with the King Street Wharf precinct and other governing bodies. These include the Sydney City Council, The Rocks Police, ARIA, APRA. Managed the database in such a way that the data can be intelligently and effectively utilised for each marketing initiative. Show less



The Keystone Group

• Sydney, Australia

• Marketing Manager

  • 2001 - 2005

  Keystone Group, an award-winning hospitality organization, is renowned for its commitment to building relationships and fostering a vibrant community within the industry. As the Marketing Manager, I played a pivotal role in establishing Keystone as a lifestyle brand focused on excellence in food, drinks, and creating unforgettable experiences. Responsibilities: Produced an electrifying calendar of events catering to members, guests, and the general public, delivering engaging and memorable experiences. Implemented direct marketing strategies and leveraged database intelligence to position Keystone Group as a thought leader in the highly competitive hospitality sector. Personally responsible for booking and managing international DJs and artists, elevating Keystone Group's reputation as a go-to destination for cool and cutting-edge entertainment. Collaborated closely with cross-functional teams to execute innovative marketing campaigns, ensuring targeted messaging and maximum impact. Oversaw event logistics, including budgeting, vendor coordination, and seamless execution, ensuring exceptional experiences for attendees. Conducted comprehensive market research and competitor analysis to identify emerging trends and stay ahead of the curve. Cultivated strong relationships with key stakeholders, including suppliers, partners, and local authorities, fostering brand growth and community engagement. Achievements: • 2005 AHA State Award - Best Marketed Hotel (Finalist) • 2004 AHA State Award - Best Marketed Hotel (Winner) • 2004 AHA State Award - Best Training (Winner) • 2004 AHA State Finalist - Most Prestigious Hotel (Finalist) • 2004 AHA National Finalist - Best Marketed Hotel • 2003 AHA State Award (Specify the category) Show less