Neeraj Sachdeva
Director Of Design, Merchandising & Product Strategy | Men's Performance Active & Sport at Adjmi Apparel Group- Claim this Profile
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Bio
Experience
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Adjmi Apparel Group
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United States
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Apparel & Fashion
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100 - 200 Employee
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Director Of Design, Merchandising & Product Strategy | Men's Performance Active & Sport
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Jul 2020 - Present
New York, NY
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Maison Nee Design Studio
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United States
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Retail Apparel and Fashion
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Chief Creative Officer | Founder
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Jul 2015 - Present
New York, NY - Launched as a bootstrap start-up, Maison Nee Design Studio helps guide clients and brand partners in exploring and discovering white spaces, cultural whys, consumer sentiment, and design opportunities guiding businesses in innovation, strategy, creative ideation and new points of view. - Partner with data science (algorithms) to strengthen the creative process; leverage the most relevant consumer insights, cultural and business trends to help inform and iterate product design strategies… Show more - Launched as a bootstrap start-up, Maison Nee Design Studio helps guide clients and brand partners in exploring and discovering white spaces, cultural whys, consumer sentiment, and design opportunities guiding businesses in innovation, strategy, creative ideation and new points of view. - Partner with data science (algorithms) to strengthen the creative process; leverage the most relevant consumer insights, cultural and business trends to help inform and iterate product design strategies, decisions, brand positioning and innovations. - Develop smart-working solutions and digitization of design, product development, sample making, showroom and buying processes. - Maison Nee helps brand partners lead sustainability efforts in materials, manufacturing, messaging and processes. - Thriving in a culture of cost-discipline, Maison Nee consistently meets and exceeds established OKRs as laid out by brand partners and clients. - Maison Nee bridges the gap between creative direction and financial strategies with a mission to create consistent product, assortment and collections that yield the highest possible ROI. Brand Portfolio and Partnerships- * Bonobos - Men's * Fila - Men's * Abercrombie & Fitch - Men's * Gap - Men's * Tapout - Men's * Everlast - Men's, Women's & Kids * TJX Private labels - Men's & Women's * Walmart - Women's Sportswear * IFG Group- Men's & Boys active - Private Label and Branded Licenses * PS Brands (www.planetsox.com) - Men's, Women's & Kids - Fashion and Active/ Lifestyle for Private Label and branded Licenses. * Eastman Footwear Group (http://www.efny.com) - Men's & Women's - Launch of Legwear/ Hosiery and winter wear. * MSJC Design (http://msjcdesign.com/home) - Trend Forecasting & Development. Show less
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Mizzen+Main
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Consulting Director - Future Concepts, Innovation & Materials
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Apr 2020 - Present
New York, NY | Dallas, TX
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Fashion Institute of Technology
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United States
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Higher Education
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700 & Above Employee
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Adjunct Professor - School of Art & Design | Fashion Design Programs
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Sep 2015 - Present
New York, NY - Write, adapt and implement design courses based on current industry needs for upper divsion, BFA Fashion Design programs. - Integrate conceptual development, collections/line building and prototype making by blending the traditional hands-on and the artisanal with modern digital-studio techniques.
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Benetton Group
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Italy
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Retail Apparel and Fashion
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700 & Above Employee
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Creative Director
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Jun 2016 - Present
Focus Area : Integrating global creative direction, product strategy with commercial requirements for a seamless brand experience and profitability across multiple channels - Flagship/Specialty retail, Company stores, Wholesale, Special projects, Collaborations and DTC. Product Categories : Lead concept, color, print and design direction for all product categories for Men's, Women's, Kids, Footwear and Accessories. - Head of Design, Merchandising and Visual Merchandising… Show more Focus Area : Integrating global creative direction, product strategy with commercial requirements for a seamless brand experience and profitability across multiple channels - Flagship/Specialty retail, Company stores, Wholesale, Special projects, Collaborations and DTC. Product Categories : Lead concept, color, print and design direction for all product categories for Men's, Women's, Kids, Footwear and Accessories. - Head of Design, Merchandising and Visual Merchandising. - Drive product, brand voice and creative strategy with emphasis on newness and innovation to further elevate brand authority. - Strategize new and existing business opportunities to maximize potential of brand while maintaining brand integrity. - Created a consistent brand aesthetic with an inspiring storytelling that is emotionally, technically and culturally rich to the consumer. - Establish and evangelize product vision, brand campaigns, Go-To-Market strategies to board of directors, analysts & investors. - Re-imagine how customers shop by presenting the brand in-store & digital with a narrative based, story-telling visual merchandising. - Improved product life-cycle for agility. Oversee timely execution of a 36-Week sketch-to-shop,10-Releases/ Drops a year cycle. - Direct development of consumer facing creative assets - runway, photo-shoots, in-store visuals, video, copy, social & digital content. - Collaborate with budget owners to manage open-to-buy plans reconciled with selling potential, top-line sales and financial targets. - Reduced discounting & inventory levels with strategic pricing architecture and refreshed buy-plans. - Accountable for net revenue growth, margin improvement, CAGR, P&L and achieved EBITDA per targets. - Drive consensus, clarify decision rights and inspire alignment between objectives and Go-To-Market strategies, cross functionally. - Led a high-performance creative, cross functional, multi-disciplinary team of 51. - https://us.benetton.com/ Show less
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Abercrombie & Fitch Co.
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United States
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Retail
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700 & Above Employee
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Design Director - Male & Female Knits - A&F, Kids, Hollister & Gilly Hicks
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May 2010 - Jan 2014
New Albany, OH Focus Area: Mens, Women's/ Juniors & Kids Product Categories : Cut & Sew Knits, Graphic Knits & Male Underwear. • Managed cross gender graphic knit categories, multiple brands, male and female. • Evolved female graphic knits business from a core-logo basic entity to a trend based, speed to market, fashion category. • Turned around male underwear from a small category into a big business. • Created assortments specific to each store level - US domestic, Web-exclusive, Tier… Show more Focus Area: Mens, Women's/ Juniors & Kids Product Categories : Cut & Sew Knits, Graphic Knits & Male Underwear. • Managed cross gender graphic knit categories, multiple brands, male and female. • Evolved female graphic knits business from a core-logo basic entity to a trend based, speed to market, fashion category. • Turned around male underwear from a small category into a big business. • Created assortments specific to each store level - US domestic, Web-exclusive, Tier 1 and International flagship stores. • Reported into the CEO, mentoring a team of 16 designers. • Travelled seasonally with the CEO to domestic, European and Asian markets to identify white space opportunities. • Partnered with merchants & planners to identify trends, develop business plans to maximize volume and revenue potential.
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Senior Designer - Fleece, Knits and Active, A&F Mens, Boys & Hollister Dudes
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May 2007 - May 2010
New Albany, OH Focus Area: Mens & Boys Product Categories : Athleisure, Active & Lounge • Lead an entire category from a cross-branded perspective including overall design direction, development and workload. • Ensured consistency in iconic brand handwriting and differentiation for each individual brand. • Researched and developed newness in fabrics, fabric innovations, graphic techniques, trims, wash and wash effects. • Significantly contributed in achieving the highest possible IMUs… Show more Focus Area: Mens & Boys Product Categories : Athleisure, Active & Lounge • Lead an entire category from a cross-branded perspective including overall design direction, development and workload. • Ensured consistency in iconic brand handwriting and differentiation for each individual brand. • Researched and developed newness in fabrics, fabric innovations, graphic techniques, trims, wash and wash effects. • Significantly contributed in achieving the highest possible IMUs and margins without compromising quality.
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Designer - Knits, A&F Men's & abercrombie boys
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Mar 2005 - May 2007
New Albany, OH Focus Area : Mens & Boys Product Categories : Active, Athleisure and Cut & Sew Knits • Responsible for full product design process, including trend research, mood board creation, designing and sketching. • Developed fleece/ Knit outerwear as sub-category within the area, adding incremental revenue to the department. • Was instrumental in growing a predominantly cold-weather category into a significant year round business.
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Kohl's
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United States
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Retail
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700 & Above Employee
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Design Manager - Women's Contemporary Sportswear, ELLE & LC Lauren Conrad
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2014 - 2014
New York Design Office, New York, NY Focus Area : Women's Product Categories : All. Total brand direction. • Responsible for creative direction and development of full collection for ELLE and LC Lauren Conrad exclusive brands. • Implemented a fast-track, 30 week, concept to consumer design calendar delivering 4 seasons, 12 collections a year. • Unified brand aesthetic and key looks in differing businesses (brick & mortar, regional store distortions, internet-only). • Adjusted product strategies to address… Show more Focus Area : Women's Product Categories : All. Total brand direction. • Responsible for creative direction and development of full collection for ELLE and LC Lauren Conrad exclusive brands. • Implemented a fast-track, 30 week, concept to consumer design calendar delivering 4 seasons, 12 collections a year. • Unified brand aesthetic and key looks in differing businesses (brick & mortar, regional store distortions, internet-only). • Adjusted product strategies to address in-season business performance and/ or consumer insights. • Lead and aligned a high-performing team of designers (apparel, graphics and CAD) to create brand-enhancing product. • Travelled, researched and liaised with all third party collaborations, special projects and celebrity associations with the brand. • Contributed toward incremental IMU gains by effective design engineering, fabric consolidation and tighter assortment edits. • Accountable for design development deadlines and ratios. Set, allocated and ensured effectiveness of department budget. Show less
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Nautica
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Apparel & Fashion
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700 & Above Employee
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Designer, Knits & Sweaters - Mens & Boys
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Aug 2004 - Mar 2005
New York, NY Focus Area : Mens & Boys Product Categories : Cut & Sew Knits and Sweaters • Worked closely with design director to design, develop and execute seasonal assortment by category, by delivery. • Extensive travel to Asia to facilitate product development, sourcing of fabric and trim. • Use of Web PDM to translate design sketches, construction details and product summary into streamlined tech packages.
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Associate Designer, Knits & Sweaters - Mens & Boys
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Aug 2003 - Aug 2004
New York, NY Focus Area : Mens & Boys Product Categories : Cut & Sew Knits and Sweaters
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kate spade new york
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United States
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Retail Apparel and Fashion
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700 & Above Employee
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Assistant Designer/ Freelance Designer
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Jun 2002 - Jul 2003
New York, NY Focus Area : Women's Product Categories : Woven Bottoms • Actively involved with the setting up of AI/ Style-manager documents with sketches and style details, per season. • Designed and developed templates for embroideries, prints and other embellishments.
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SWAROVSKI
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Switzerland
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Retail Luxury Goods and Jewelry
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700 & Above Employee
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Design Executive, Textile-Fashion Division
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May 2000 - Aug 2001
Focus Area : Mens & Women's Product Categories : All.
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Education
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Fashion Institute of Technology
Fashion/Textile Design