Experience

Brewster Home Fashions
• United States
• Consumer Goods
• 1 - 100 Employee
• Social Media Specialist

  • Oct 2023 - Present


Fit Factory

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Front Desk Associate

  • Nov 2022 - Sep 2023

• Marketing Assistant

  • Jan 2023 - Jul 2023

  -Assist with creation and execution of original content for various social media marketing channels, educate prospects on club amenities compared to competitors, and implement new growth opportunities for current members. -Contributed to quarterly marketing and social media campaigns through brainstorming and assistance. -Designed and executed in club and online signage via Canva to create compelling visuals that attract current and future customers -Provided assistance with administrative tasks as needed -Utilized best practices for SEO copy and used Later.com to develop and schedule high-quality and educational content -Curated SMS/Email copy and scheduled in ClubOS software to promote in club and online sales -Developed monthly reporting in Google Sheets on email KPI’s to improve clicks -Created monthly blog posts to represent the voice of the brand and educate the customer on how our club could help them -Designed high-quality gift guides for holidays to educate members on our rewards program -Work directly with Associate Marketing manager to provide support on projects Show less



Off The Ground Inc.

• United States

• Community and Influencer Manager

  • Mar 2021 - Apr 2022

  -Leads the strategic development and implementation of digital marketing and outreach strategies across client accounts, serving as a primary point of contact for key stakeholders to deliver groundbreaking results aligned with organizational needs and visions. -Independently managed and maintained contracts and relationships with influencers. -Promoted to positions of increasing authority and responsibility due to demonstrated excellence in brand positioning strategies, consumer engagement, trend forecasting, and influencer management. -Conducted market research and analysis to identify up-and-coming influencers aligned with forecasted trends, recruiting 25+ new promoters on a monthly basis to receive and review PR products. -Engaged with consumer audiences via comments, DMs, tagged photos, and stories to establish brand recognition and loyalty and encourage continued interaction. -Tracked and documented KPI's to provide critical insight on engagement, growth, and sales to clients. -Organically grew Instagram following >100% over six months for emerging brands, leading to an increase in total sales. Maintained an average of +16% user engagement per month. Show less

• Influencer and Community Management Specialist

  • Mar 2020 - Jun 2020

  -Spearheaded social media analysis to discern key metrics and performance indicators, identifying opportunities for growth, and integrating new marketing tools in support of organizational goals. -Conducted in-depth research on 100+ influencers weekly to secure prospective partners and increase total PR and product reviews pre-launch. -Crafted, edited, and distributed monthly email copy to prospective influencers in service of ever-changing goals. -Established and optimized brand awareness by engaging with health and wellness community via Instagram, seizing opportunities to promote products and ultimately driving total sales. -Organically increased follower counts across social media channels, including a 5% Instagram reach improvement. -Successfully completed national marketing launch of new product lines into 500+ stores across the US. Show less



Third Spoon

• United States
• Media Production
• 1 - 100 Employee

• Social Media Manager

  • Jan 2020 - May 2020

  -Generated keyword-aligned and search engine optimized (SEO) copy aligned across social media channels (Instagram, Facebook, LinkedIn) to create brand synergy and cohesion. -Researched and vetted new clients, securing multiple new contracts over the course of tenure. -Supported content creation, including facilitating client photo shoots to ensure campaign vision was maintained. -Tracked and analyzed social media channels, forecasting opportunities for growth and developing strategies that improved metrics in under-performing areas. Show less



Big Y World Class Market

• United States
• Retail Groceries
• 700 & Above Employee

• Cashier

  • May 2015 - Jan 2020

  Exhibits customer service qualities on a daily basis Became familiar with handling money Communicated with guests of all ages Exhibits customer service qualities on a daily basis Became familiar with handling money Communicated with guests of all ages



Lasell Spartones

• Social Media Manager

  • Sep 2018 - Aug 2019

  Social Media Manager for all accounts. Maintained leadership role throughout the year. Liason in planning events Social Media Manager for all accounts. Maintained leadership role throughout the year. Liason in planning events



The Rockport Company

• United States
• Retail Apparel and Fashion
• 200 - 300 Employee

• Social Media Manager

  • May 2018 - Dec 2018

  -Curated SEO copy across multiple social media channels (Twitter, Instagram, Facebook, Pinterest), collaborating with cross-functional teams to continually pitch and develop marketing campaigns. -Collected and analyzed data for Google Analytics, Facebook Business, and Twitter Analytics. -Generated, analyzed, and distributed monthly analytics reports based on brand competitors. -Effectively utilized Microsoft Excel to organize critical product data and sales information. -Curated SEO copy across multiple social media channels (Twitter, Instagram, Facebook, Pinterest), collaborating with cross-functional teams to continually pitch and develop marketing campaigns. -Collected and analyzed data for Google Analytics, Facebook Business, and Twitter Analytics. -Generated, analyzed, and distributed monthly analytics reports based on brand competitors. -Effectively utilized Microsoft Excel to organize critical product data and sales information.



CollegeFashionista

• United States
• Internet Publishing
• 1 - 100 Employee

• Style Guru Intern

  • Dec 2016 - May 2017

  Interned for College Fashionista as a Style Guru Created content monthly based on fashion trends Styled a wide range of outfits for monthly articles Enjoyed having a creative outlet to write and edit blog posts Interned for College Fashionista as a Style Guru Created content monthly based on fashion trends Styled a wide range of outfits for monthly articles Enjoyed having a creative outlet to write and edit blog posts