Lanelle Lanton

Associate Broker at Exit Strategy Realty
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Contact Information
us****@****om
(386) 825-5501
Location
Chicago, Illinois, US
Languages
  • English -

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Experience

    • Associate Broker
      • Nov 2016 - Present

    • Real Estate Consultant
      • Aug 2017 - Nov 2019

    • Marketing Assistant
      • Feb 2009 - 20156 years

      Contracted to spearhead the development, execution, and maintenance of brand and marketing campaigns.Key Achievements:• Authored content for all marketing collateral, contracts, proposals, newsletters, and statement of works.• Used InDesign software to create marketing collateral and promotional material.• Managed social media calendars for Instagram, Facebook, and Twitter. • Provided content, both copy and graphics, for Facebook, Instagram, and Twitter… Contracted to spearhead the development, execution, and maintenance of brand and marketing campaigns.Key Achievements:• Authored content for all marketing collateral, contracts, proposals, newsletters, and statement of works.• Used InDesign software to create marketing collateral and promotional material.• Managed social media calendars for Instagram, Facebook, and Twitter. • Provided content, both copy and graphics, for Facebook, Instagram, and Twitter accounts.• Analyzed and reported on content performance metrics, identifying areas of improvement and optimization.• Identified key influencers within social media communities.• Managed company database and mailing lists.• Updated company website.• Established relationships with local businesses to build brand awareness.• Coordinated events to support public relations efforts. Show more Show less

    • Account Manager
      • 2012 - 20131 year

      Collaborated with all internal departments to ensure a seamless execution of client projects.Key Achievements:• Analyzed client’s business goals and conducted extensive research on their industry to develop promising marketing/branding proposals and statement of works.• Authored copy for websites, media kits, brochures, and any other marketing collateral needed to reflect the client’s brand.• Identified areas of improvement within UDE Group and developed strategies… Collaborated with all internal departments to ensure a seamless execution of client projects.Key Achievements:• Analyzed client’s business goals and conducted extensive research on their industry to develop promising marketing/branding proposals and statement of works.• Authored copy for websites, media kits, brochures, and any other marketing collateral needed to reflect the client’s brand.• Identified areas of improvement within UDE Group and developed strategies for improving those areas. An example being the client/employee process for completing projects.• Maintained positive relationships between departments, which resulted in creating a constructive environment to meet strict deadlines and provide exceptional results for clients.• Research and applied for numerous RFPs.• Assisted with planning and executing social media campaigns for UDE and UDE clients. Facebook, Twitter, Instagram, Pheed, and Supply were maintained.• Wrote press releases and distributed them to local and national media. Show more Show less

    • Content Writer
      • 2011 - 20121 year

      This was a freelance opportunity where I was contracted to write copy for new websites including to but not limited to biographies, company backgrounds, and press kits.

    • Marketing Intern
      • Aug 2011 - Nov 2011

      • Wrote organic content for NuZoo Media and NuZoo Media’s clients. Also responsible for promoting new blog content and tracking online traffic using Google Analytics and Sitemeter. • Designed copy of marketing collateral using InDesign software.• Researched and implemented new marketing trends to increase virtual online presence for Nuzoo Media.

    • Sales and Marketing Coordinator
      • Jan 2010 - May 2011

      Assisted with the development and execution of marketing efforts for Parkview Condominiums, a luxury high-rise, to drive more traffic and increase sales. Key Achievements:• Developed and distributed flyers, email blasts, newsletters, and other marketing materials.• Prepared contracts for clients.• Assisted real estate agents with showings. • Assisted with model home upkeep. • Created and maintained numerous databases reflecting customer traffic and… Assisted with the development and execution of marketing efforts for Parkview Condominiums, a luxury high-rise, to drive more traffic and increase sales. Key Achievements:• Developed and distributed flyers, email blasts, newsletters, and other marketing materials.• Prepared contracts for clients.• Assisted real estate agents with showings. • Assisted with model home upkeep. • Created and maintained numerous databases reflecting customer traffic and closed sales. Show more Show less

    • Sales Assistant
      • Oct 2007 - Jan 2009

      Managed three luxury, residential developments by providing administrative, marketing, and customer service support for team members. Key Achievements:• Worked as liaison between clients, employees, and senior level executives to solve community problems. • Created and maintained multiple reports for senior level executives to analyze key aspects of each residential development using Excel software. • Collaborated with team members and senior executives to complete… Managed three luxury, residential developments by providing administrative, marketing, and customer service support for team members. Key Achievements:• Worked as liaison between clients, employees, and senior level executives to solve community problems. • Created and maintained multiple reports for senior level executives to analyze key aspects of each residential development using Excel software. • Collaborated with team members and senior executives to complete projects by strict deadlines. Show more Show less

    • Public Relations Intern
      • Oct 2007 - Apr 2008

      Social Media: Updated social media accounts using Facebook, Myspace, and Squarespace.Writing: Wrote and distributed press releases to print, radio, and online media. Also, developed client briefings, client portfolios, and event reports. Research: Compiled and maintained local and national media database.

    • Intern in Press Department of Barack Obama
      • Apr 2007 - Jul 2007

      • Responsibilities included: Coordinating daily morning and afternoon briefings, monitoring and archiving current political news into a database, maintaining various databases using excel.• Researching, editing and logging news clips from electronic and print media sources.

    • Intern/Assistant for State Director
      • Apr 2005 - Aug 2005

      • Developed and maintained various service databases requiring extensive use of Microsoft Word, Excel and Infotrac.• Provide phone inquiry responses, prepare for executive meetings, assist various staff with team projects

Education

  • University of Illinois Chicago
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  • Univeristy of Illinois at Chicago
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