Faye Neomy-Grace L.
Head Of Communications at Viva!- Claim this Profile
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Topline Score
Bio
Philip Ayling
Faye is passionate, driven and incredibly talented. She brings vision, knowledge, expertise and a desire to challenge the status quo. Her unique understanding of the potential for recruitment marketing to be innovative, data driven and effective, all at the same time, puts her at the forefront of her field. A recognition reflected in her many awards. If you get the chance to work with Faye, you will remember it as a time when you benefited from her phenomenal input, whilst also learning so much yourself. An experience I recommend highly.
Stephanie Murtagh
‘Genuine expert’ is the phrase that comes to mind when I think about Faye. She is fantastic to work with, and consistently demonstrates a solid work ethic. Her ability to handle multiple projects is second to none and I’ve seen her make a dramatic increase in the productivity of the marketing team under her leadership. As a team member or a leader, Faye earns my highest recommendation.
Philip Ayling
Faye is passionate, driven and incredibly talented. She brings vision, knowledge, expertise and a desire to challenge the status quo. Her unique understanding of the potential for recruitment marketing to be innovative, data driven and effective, all at the same time, puts her at the forefront of her field. A recognition reflected in her many awards. If you get the chance to work with Faye, you will remember it as a time when you benefited from her phenomenal input, whilst also learning so much yourself. An experience I recommend highly.
Stephanie Murtagh
‘Genuine expert’ is the phrase that comes to mind when I think about Faye. She is fantastic to work with, and consistently demonstrates a solid work ethic. Her ability to handle multiple projects is second to none and I’ve seen her make a dramatic increase in the productivity of the marketing team under her leadership. As a team member or a leader, Faye earns my highest recommendation.
Philip Ayling
Faye is passionate, driven and incredibly talented. She brings vision, knowledge, expertise and a desire to challenge the status quo. Her unique understanding of the potential for recruitment marketing to be innovative, data driven and effective, all at the same time, puts her at the forefront of her field. A recognition reflected in her many awards. If you get the chance to work with Faye, you will remember it as a time when you benefited from her phenomenal input, whilst also learning so much yourself. An experience I recommend highly.
Stephanie Murtagh
‘Genuine expert’ is the phrase that comes to mind when I think about Faye. She is fantastic to work with, and consistently demonstrates a solid work ethic. Her ability to handle multiple projects is second to none and I’ve seen her make a dramatic increase in the productivity of the marketing team under her leadership. As a team member or a leader, Faye earns my highest recommendation.
Philip Ayling
Faye is passionate, driven and incredibly talented. She brings vision, knowledge, expertise and a desire to challenge the status quo. Her unique understanding of the potential for recruitment marketing to be innovative, data driven and effective, all at the same time, puts her at the forefront of her field. A recognition reflected in her many awards. If you get the chance to work with Faye, you will remember it as a time when you benefited from her phenomenal input, whilst also learning so much yourself. An experience I recommend highly.
Stephanie Murtagh
‘Genuine expert’ is the phrase that comes to mind when I think about Faye. She is fantastic to work with, and consistently demonstrates a solid work ethic. Her ability to handle multiple projects is second to none and I’ve seen her make a dramatic increase in the productivity of the marketing team under her leadership. As a team member or a leader, Faye earns my highest recommendation.
Credentials
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GDPR for Recruitment Consultants
Henshall CentreMay, 2018- Oct, 2024 -
Listening Examination 8 / 9
IeltsJul, 2017- Oct, 2024 -
Reading Examination 7.5/9
IeltsJul, 2017- Oct, 2024 -
Speaking Examination 9 / 9
IeltsJul, 2017- Oct, 2024 -
Written Examination 8.5 / 9
IeltsJul, 2017- Oct, 2024 -
Inbound Certification
HubSpotDec, 2015- Oct, 2024
Experience
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Viva!
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United Kingdom
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Non-profit Organizations
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1 - 100 Employee
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Head Of Communications
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Jan 2021 - Present
Responsible for the management and creative leadership of Viva!’s PR, marketing and web activities. Leading a broad spectrum of PR, marketing, social media and digital activities, including brand, websites, digital design, printed materials, newsletters, video and crisis communication plans in addition to overseeing donations, memberships and legacies. This role is responsible for increasing support, engagement, and income through successful communications strategies and digital campaigns, ultimately to raise the Viva! profile across all communications platforms. Senior management team responsible for overall strategy, management and success. Fast-paced role managing an evolving team of content creators, coders, designers, videographers and agencies, with a view to expanding reach and influence. Awards The Purpose Awards 2023 ✪ Finalist Best Environmental Cause Campaign Third Sector Awards ✪ Finalist Best Use of Social Media The Drum Roses Awards 2022 ✪ GOLD in the Animation/Illustration category for This Is Fine animation ✪ BRONZE in the Viral Video category This Is Fine animation ✪ SILVER TV/Cinema Ad ‘Takeaway The Meat’ Show less
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Sixty Seconds
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United Kingdom
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Software Development
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1 - 100 Employee
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Freelance Consultant
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Oct 2020 - Dec 2020
At Sixty Seconds we create powerful campaigns and bring the right candidates to your door with our scalable talent acquisition funnel. We deliver the entire marketing funnel under one banner. Specialising in everything from PPC and PR, to video creation and design, we take advantage of economies of scale and provide results above and beyond budget investment. We make marketing deliver on its potential for businesses. We have worked with clients such as River Island and Manpower and the benefit of outsourcing to Sixty Seconds means increased skill, decreased cost and improved performance. Results-driven Our technology blends bespoke user-generated video with scalable marketing techniques. Our automated video technology sees a CTR of 6.5% against the industry average of 0.75%, meaning we can drive 700% more traffic for an identical investment. We have invested heavily in software to effectively implement, track and obtain the best marketing results to bring our clients success, so not only do you know exactly where your spend is going, you save time in training and implementation. Reporting Through outsourcing your marketing we can ensure you are provided with measurable results that can be tracked through ongoing campaigns. This level of insight is vital in continuing to improve your marketing efforts. We dedicate time weekly to update you on our progress and provide you with reporting and will deliver more robust monthly reports throughout the length of your contract. It’s less scattergun; more scalpel Show less
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La Fosse
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United Kingdom
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Staffing and Recruiting
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300 - 400 Employee
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Head Of Marketing
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Apr 2019 - Aug 2020
Devise and implement marketing strategy following business vision and objectives with clear marketing KPIs and manage the marketing budget of £1.2M in 2020. Collaborate with sales department to develop offerings while balancing customer satisfaction. Identify and secure potential sales leads through marketing. Orchestrate support in developing promotions by coordinating with advertising agencies. Manage marketing budget and related activities, including expenditures, research and development appropriations and return-on-investment. Conduct advertising campaigns, SEO / PPC and build brand awareness and positioning. Organise company conferences, trade shows, and events across UK, Europe and North Americas. Selected Contributions: ✪ Established marketing department and triggered 25% increase in 2019's marketing budget (£1.2M) ✪ Grew Talent brand reach fom 640,512 to 1,000,000+ in eight months. ✪ Marketing strategy created to support 30% growth YoY, client development and candidate attraction. ✪ Led marketing initiatives outside regular offering such as cyber security pro bono offering and a free coding school futureproof. Awards include: • Top 40 Best Small Company to Work For in the UK. Sunday Times 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020 • No. 7, 2020’s The Sunday Times HSBC #IntTrack200 league table ranking Britain’s 200 mid-market private companies with the fastest-growing international sales Top 100 Fastest Growing Company in the UK. • Sunday Times Virgin Fast Track 2011, 2013, 2014 • Winner: Best IT/Technology Recruitment Agency. Recruiter Awards 2018 • Winner: Best Company to Work For. Recruitment International UK Awards 2018 • Winner: Growth Company of the Year. Recruitment International UK Awards 2018 • Winner: Best Large Recruitment Company to Work For. Recruiter Investing in Talent 2018 • Winner: Best In-House Training. Global Recruiter Awards 2018 Show less
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Oceanova
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United Kingdom
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Business Skills Training
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1 - 100 Employee
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Group Head Marketing
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Sep 2018 - Apr 2019
Brands include: The National College of Education, EduStaff, Premier Pathways, National Centre for Leadership and Management, Leadership Matters, Unlocking Potential and Skyline. I directed the marketing team to manage all marketing activities. I rendered executive level support in controlling budget across all online and offline marketing resources per brand. I conducted training sessions for marketing staff to enhance their knowledge about new products and market trends. I spearheaded the marketing vision, Oceanova brand strategy, cross-branding opportunities, and execution of business operations. I managed social media presence and direct programs to improve social media reputation and recognition and performed continuous analysis of competitive environment and consumer trends; reported to exec team. ✪ Played integral role in development three recruitment websites with Volcanic and development of four existing websites. ✪ Saved £28,000 in the first three months by looking at job board spends and third party supplier costs. ✪ Introduced two-way video for recruitment consultants to meet their commercial objectives ✪ Mapped out the full CRM scope project including training and data mapping with third parties to replace their CRM system. Show less
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MA (Montreal Associates)
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United Kingdom
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Staffing and Recruiting
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1 - 100 Employee
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Head of Marketing
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Feb 2017 - Sep 2018
I led numerous operations, including marketing, product strategic planning, messaging, budgeting, forecasting, and staff training. I devised and implemented branding and marketing strategy across Europe. I supervised multi-channel marketing campaigns and driving traffic and candidate/client acquisition through social media. I was responsible for all GDPR compliance and ePrivacy in marketing / communications.✪ Took the marketing focus to French, German, Spanish, and European markets.✪ Grew Talent brand index from 17,711 to 279,223 (1462.5%) in two years. ✪ Triggered 110% increase in the number of specialists familiar with the Montreal Associates brand.✪ Increased the total number of specialists who are actively engaged with Montreal Associates online by 82.6%.✪ Augmented talent acquisition by 14.9% from social media in 2018.✪ Maximised email marketing open rates from 12% to 47.58%.✪ Increased revenue by expanding market share and establishing alliance initiatives. Show less
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Marketing Manager
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Jan 2016 - Feb 2017
I headed all marketing operations, including developing digital marketing strategies, reporting, creating branding and style guides, performing competitor analysis, social media policies, and launching of the MA mobile app.✪ Social: Boosted marketing reach from 17,711 to 49,664 across YouTube (10,000+ views), Facebook, Twitter, Xing, kununu, Viadeo, and LinkedIn. ✪ Maximised linkedin followers 1,612 to 16,226, and LinkedIn talent brand reach from 32,544 to 150,000+ creation of location-based career pages.✪ Launched new website in English, French, German, Spanish, and Catalan. Sitemap, content creation, design, backlinking, site indexing, SEO and integrations with Broadbean, Cezanne, Lead Forensics and mobile app. Legal compliance with data protection – SSL, AWS located in Europe, compliance with company legal t&c’s. ✪ Set up of DotMailer: automations, triggers, vertical marketing, dynamic content, events, internal, re-engagement, mailshots, client, candidate, segmentation, analysis, reporting.✪ Content: Content partners and advocates (The Business Reporter, Telegraph, MSN, FT, RI Magazine, APSCo, The Recruiter), PPC LinkedIn always-on sponsored campaigns, LinkedIn targeted ad impressions, PR, video, internal and external comms, job advert templating, presentations, company and employer branding. Show less
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TGA Magazine
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Musicians
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New Music Editor
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Sep 2014 - Jan 2017
Generating print and digital new music strategies around a yearly editorial calendar Commissioning print and digital content Managing a team of new music writers Developing our new music offering including generating ideas for new features Sourcing guest contributions from up-and-coming bands and artists Editing and re-writing articles Selecting new music articles for each print issue Sending out briefs to writers, which include word count, deadlines and writing style Proofreading all new music pages before going to press Raising the profile of the magazine Keeping home page up-to-date with new music content Work with the Projects Director in developing new music content for gigs, special projects and events Creating playlists Seeking out new bands and artists to feature digitally and in print Developing and maintaining strong relationships with PRs and artists we feature http://www.thegirlsare.com/ Artists include: Skunk Anansie, Chelsea Wolfe, Emma Ruth Rundle, Veruca Salt, Submotion Orchestra, Elliphant,Nneka, Speedy Ortiz, Lilith Ai, Skating Polly, Vukovi, Kagoule, Hawk, My Baby, Deux Furieus, Pale Honey, The Potentials, Church Girls, Muncie Girls, Freja, Jerry Williams, Charlotte Carpenter, Heartless Bastards, Palm Spring, Olimpa Splendid, Zoya, The Echo and the Always, The Living Gods of Haiti, Screature, Leisure, Queen Kwong, Little Fists, The Germein Sisters, Summer Twin, Sarah Mary Chadwick, Mammoth Penguins, Abyss X, Beaks, Abjects, Kathryn Josephs, Pixx, The Caulfield Beats, Sykes, Youth Man, Milk Teeth, Roisin Murphy & more. Show less
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Hanson Regan
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United Kingdom
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Staffing and Recruiting
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1 - 100 Employee
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Marketing Manager
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Feb 2015 - Jan 2016
I created audit and action plans for every social stream and set-up YouTube, Google+ Pinterest, and Instagram in addition to LinkedIn, Twitter, and Facebook. ✪ Website: Delivered a new website providing all content, design, wireframing, backlinking, site indexing and SEO, testing and CMS training for staff. Integrated Broadbean with internal CRM system Evolve and Apteve ✪ Social: Boosted social media presence by 1,311% (409 – 5,771) in January and October 2015. ✪ Content: Blogs, infographics, videos ✪ Event marketing: SUG user group, APSCo, RADS, RI’s, EBA’s ✪ Design: Used open source programmes like Gimp and Canva Show less
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Writer
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Jan 2007 - Dec 2015
Published in: The Business Reporter, The Sunday Telegraph, The Times, The Drum, The Night Shift, FinTech Times, The Girls Are (TGA), Heavy Planet, The Feminist Wire, The Feminist Times, Oh Comely, The Independent, Front Magazine, Eve Magazine, What Car? The Hackney Gazette, The Sunderland Echo, Popworld (online) Fat Controller Magazine, Rock Sound, Eastwise, Pulp Magazine, contributor to Music Week, Sonisphere Festival program writer, Camden Rocks festival program writer. Press releases written for numerous bands. Show less
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OfficeTeam Limited
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United Kingdom
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Retail Office Equipment
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200 - 300 Employee
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Ecommerce Communications Executive
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May 2014 - Feb 2015
OfficeTeam Limited provide a full solution from stationery and furniture to data storage and print management. Key Achievements: • Grew social media 82% Instagram, Google+, Pintrest, LinkedIn, Facebook, Twitter (organic). Blog articles, news, supplier content. Automated all social media / email campaigns. • Sourced ebooks and physical books for campaigns using contacts in publishing at Random House. • Lead and actioned an email roadmap from scratch to plan out email activity in 2014 / 2015. Set-up our ESP Bronto (this included getting DKIM records configured with IT, setting up a sub-domain, working with the teams in CRM to ensure the integration of data from Magento via Ontap was done correctly). • Ran a welcome series for both browser and migrated customers (small spend accounts) which made profits of £3,051.86 in 4 weeks. Data cleansed bad email addresses, bounces and removed from CRM. Emails had an open rate of 13.60% (above industry standard) due to testing, optimised send delivery times and design. Sourced freelance HTML coders to ensure mobile optimisation. Targeted across AOV spends / segmented by last open / click. • Worked to improve 9,000 core products - using SEO to improve our google rankings organically (meta tags, alt tags etc). Also targeted image searches. • Weekly calls with Ontap to upkeep site maintenance plus implementation of transactional emails, 'favourite items' to be added to carts, changes to the website, installation of a wordpress blog and writer of all content across our various sites from thematic copy to legal copy. • Creation of supplier led copy, (3M, Durable, Yorkshire Tea, Black'n'Red, Pilot), promotional copy for the site and email, worked closely with the Campaign Executive to run thematic and 'quick-win' based campaigns over all our channels. • Briefing in design team via wireframes, for landing pages on the site, email template designs and banners to be used across the website, email and social. Show less
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Reed.co.uk
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United Kingdom
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Technology, Information and Internet
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200 - 300 Employee
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Marketing Executive
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Jan 2013 - May 2014
Wrote copy for all of Jobseeker, B2B and Courses emailsBuilt targets, scheduled and sent Courses, B2B and Jobseeker emails to a 1.6 million databaseA/B testingEdited HTML email templatesUsed SQL to create target sendsFulfilled email campaign requirements using Strongmail and Exact Target Email Service Providers (ESP's)Recommended and reported on email testing outcomesPerformance reporting and analysis of key email marketing metricsShared best-practice email marketing insights across the operationDaily performance reports to the wider business and monthly performance reviewsAdept at delivering presentationsHighly analytical and commercially-awareProactive and demandingKnowledge of the online recruitment marketAdvanced competency with Microsoft OfficeCompetent in Google Analytics reportingKnowledge of Return PathGood working knowledge of Strongmail Creation of wireframes to communicate the layout of emailsUse of Webtrends for reporting Show less
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Sales Executive
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Apr 2011 - Jan 2013
Met all business KPI'sEstablished new business relationships while account managing and up selling existing client baseProvided clients with market leading customer careExcellent written and oral communication and proposal writing skillsWorked to targetsDetermination and desire to succeed, self motivationCreated, maintained and grew client relationshipsDrove business forward by providing market and client feedbackAdvanced questioning skills and negotiation skillsUpdated internal / external lead sourcesMet with key clients to discuss their accountsAwareness of job market trends Show less
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Band Manager
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Jan 2010 - Dec 2012
Created budgets; contracts; label liaison (release planning); royalty registration) Organised tours (venue, hotels, advances); promoter liaison/invoicing. Booked recording studios and sourced ISRC codes. Planned press campaigns (with PR, CD manufacturers, digital distributors & magazine promos) Set up social media platforms and scheduled content updates Twitter, Facebook, YouTube Wrote all press releases / band promo photography Created budgets; contracts; label liaison (release planning); royalty registration) Organised tours (venue, hotels, advances); promoter liaison/invoicing. Booked recording studios and sourced ISRC codes. Planned press campaigns (with PR, CD manufacturers, digital distributors & magazine promos) Set up social media platforms and scheduled content updates Twitter, Facebook, YouTube Wrote all press releases / band promo photography
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Rock Sound
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United Kingdom
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Book and Periodical Publishing
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1 - 100 Employee
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Staff Writer / Reviews Editor
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Aug 2008 - Jul 2011
Commissioning and writing reviews: music, books and film. Manage 40+ freelance global staff, inc. PR, management & artist liaison (photo shoots, interviews and live reviews). Advertorial and marketing proposals. Proofreading, design support and final page layout approval. Film Editor (film release scheduling organising advance press screenings; user accounts to Picselect and Imagenet. Daily writing across all sections of the magazine including features, news, live reviews and daily updating of the website. Copyediting and subediting freelance copy. Branding the magazine at festivals / gigs / club nights. On and off camera interviews on: www.rocksound.tv. Developed network/contact book (press agents, bands and management). On the job journalistic, administrative and editorial training (in-depth research, conducting, editing and transcribing interviews with artists big & small). Analytical skills and ability to evaluate websites from an SEO perspective and develop digital marketing strategies. Knowledge of Meta Descriptions, and Search optimisation tools and social media. Metatags, Title Tags, Alt Tags, Keyword research. Social media, e.g. Blogger, Twitter, Facebook, Soundcloud, LastFM Website content updates. Website updates using HTML. E mail, video, review and article marketing, i.e. Youtube. Competitive monitoring: Report on activity by key competitors. Assist in the marketing presence on www.rocksound.tv Working with external creative agencies to ensure the smooth delivery of marketing campaigns / promotion of the magazine. Show less
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Junior Reporter
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Jun 2006 - Sep 2008
Local news stories & features Deadline based copy & story follow-up Built contact base with councilors, local business people and police. Local news stories & features Deadline based copy & story follow-up Built contact base with councilors, local business people and police.
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Education
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2007 - 2008
University of Sunderland
MA Journalism + Full NCTJ Accreditation -
2004 - 2007
Newcastle University
BA, English Literature -
2002 - 2004
Hartlepool Sixth Form
A Levels, Advanced Extension Award English Merit, 6 A Levels: A, A, A, A, B, C -
English Martyrs School
Community
