Tony Crouchman
Senior Partner Engagement & Delivery Manager at Outernet Global at Outernet London- Claim this Profile
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Bio
Experience
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Outernet London
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Senior Partner Engagement & Delivery Manager at Outernet Global
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Jul 2022 - Present
London, England, United Kingdom
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VR recce Virtual Site Tours & 360° Photography
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United Kingdom
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Photography
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Director
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Oct 2020 - Present
London, England, United Kingdom In 2020 I decided to launch VR recce, a 360- degree video and photography business, set up to help alleviate some of the social and behavioural shifts challenging organisations as a result of the pandemic My key objective has been to create immersive, interactive videography and photography using state of the art technology to transport venue owners and clients virtually to any site, anywhere. I launched VR recce initially because I felt that my established background in project managing multi… Show more In 2020 I decided to launch VR recce, a 360- degree video and photography business, set up to help alleviate some of the social and behavioural shifts challenging organisations as a result of the pandemic My key objective has been to create immersive, interactive videography and photography using state of the art technology to transport venue owners and clients virtually to any site, anywhere. I launched VR recce initially because I felt that my established background in project managing multi faceted corporate events gave me an appreciation of the challenges the pandemic would have on this sector. Since launching VR recce I now also believe that the pandemic has helped to challenge some established working practices and this has offered an opportunity for VR recce to build tangible business solutions to enable time efficient decision making in unprecedented times across a whole host of sectors. Show less
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Nickelodeon
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Events & Experiences Manager
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Jan 2018 - 2020
London, United Kingdom Responsibility to define, develop & deliver Commercial (consumer-facing), Trade (partners & clients) and Corporate (in-house) events. Key responsibilities • Defining and developing the kids & family consumer, trade & corporate events across the VIMN Kids Portfolio to deliver brand value & experience, as well as incremental revenue and profit to the UK business • Operational lead on all events across the VIMN Kids Portfolio to make sure they are delivered on brand, on brief, on… Show more Responsibility to define, develop & deliver Commercial (consumer-facing), Trade (partners & clients) and Corporate (in-house) events. Key responsibilities • Defining and developing the kids & family consumer, trade & corporate events across the VIMN Kids Portfolio to deliver brand value & experience, as well as incremental revenue and profit to the UK business • Operational lead on all events across the VIMN Kids Portfolio to make sure they are delivered on brand, on brief, on time and on budget • Developing new business opportunities in conjunction with broader commercial, marketing & creative teams • Developing new experiential ideas which give VIMN Kids brand & creative value and fame • Creating relationships with clients and managing operations, suppliers, vendors, venues and contractors around the events business • Overseeing negotiation on business rates and costs with suppliers • Working alongside legal team to draft contracts • Collaborating with Nickelodeon International LBE team regarding UK fixed attractions and live stage shows Key achievements/projects • Slime Fest: Nickelodeon UK’s annual tent pole event in Blackpool, comprising of 6 televised music & slime events • Project & Production management of the Illuminations ‘Switch On’ music concert held annually in Blackpool • Slime Time retail activation: The UKs first Nickelodeon touring consumer Slime event • Nickelodeon Big Base Camp: A new ticketed family festival coming to London Easter 2020 Show less
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Professional Freelancer
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Jan 2017 - Jan 2018
London, United Kingdom
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KidZania London
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United Kingdom
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Entertainment
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1 - 100 Employee
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Commercial Partnerships Project Manager
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Nov 2014 - Dec 2016
London, United Kingdom Overall responsibility for activation, implementation and delivery of all partnered activities at KidZania London, encompassing all areas of the business from account managment, theming and design to operations, finance and construction. Key Clients: British Airways, Renault, H&M, Global, innocent, Cadbury, Eat Natural, Mothercare, GBK, Roland, Grey London, Hamptons International, Pokémon, Mission Deli and Aljazeera Media Network. Key responsibilities: ● Concept… Show more Overall responsibility for activation, implementation and delivery of all partnered activities at KidZania London, encompassing all areas of the business from account managment, theming and design to operations, finance and construction. Key Clients: British Airways, Renault, H&M, Global, innocent, Cadbury, Eat Natural, Mothercare, GBK, Roland, Grey London, Hamptons International, Pokémon, Mission Deli and Aljazeera Media Network. Key responsibilities: ● Concept creation ● Project planning and feasibility ● Account management ● Activity design ● Theming design ● Budget management ● Project management ● Sourcing and management of contractors and contracts ● Logistics ● Technical design and implementation ● Procurement ● Training ● Problem solving Show less
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Mind Candy
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United Kingdom
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Entertainment Providers
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1 - 100 Employee
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Global Live and Events Manager
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Mar 2014 - Sep 2014
London Overall responsibility for the commercial and creative development of off-line global Licensed Live Entertainment formats for Moshi Monsters. Delivering world-class innovative and engaging Consumer and Trade experiences across Family Attractions, Festivals, Museums, Retail, Sporting Events and Trade Shows. Key responsibilities include: Business Development Strategy alignment Concept creation Project Management Full P&L and budget… Show more Overall responsibility for the commercial and creative development of off-line global Licensed Live Entertainment formats for Moshi Monsters. Delivering world-class innovative and engaging Consumer and Trade experiences across Family Attractions, Festivals, Museums, Retail, Sporting Events and Trade Shows. Key responsibilities include: Business Development Strategy alignment Concept creation Project Management Full P&L and budget management Cross-Marketing opportunities Creative Briefing Managing and coordinating delivery Event Management
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Retail Operations Manager - Events
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Jan 2012 - Feb 2014
Shoreditch, London Sole responsibility for the operation of the Moshi Bus, a commercial live entertainment event that brought Moshi Monsters to life across the UK. The bus toured a variety of locations including retail parks, shopping centres, festivals, family attractions and town centres. Key responsibilities included: Building the events schedule with internal stakeholders and external partners. Negotiating event space which adhered to stringent health and safety… Show more Sole responsibility for the operation of the Moshi Bus, a commercial live entertainment event that brought Moshi Monsters to life across the UK. The bus toured a variety of locations including retail parks, shopping centres, festivals, family attractions and town centres. Key responsibilities included: Building the events schedule with internal stakeholders and external partners. Negotiating event space which adhered to stringent health and safety considerations. Managing stock and merchandise to ensure the bus was profitable. Designing and sourcing exclusive retail products for the on board shop. Organisation of staff, recruitment and training across the UK; including payroll, contracts and necessary insurances. Day to management of the buses expenditures, as well as being accountable for all monetary transactions. Implementing all associated logistics to each event from obtaining support vehicles, booking hotels, arranging necessary transport, securing drivers and ensuring security measures were in place. Nurturing an effective working relationship with the bus lease company to ensure the maintenance and smooth running of each event. Working closely with the marketing, community and PR teams to promote all events. Meticulously updating the Moshi Bus website to ensure that relevant information was accessible to our Moshi community. Devising and implementing new commercial opportunities to draw in returning Moshi fans, from themed seasonal events, stunts, activities and exclusive merchandise.
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Big White Ski Resort Ltd
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Canada
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Recreational Facilities
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100 - 200 Employee
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Ski & Snowboard Instructor
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Dec 2010 - May 2011
British Columbia, Canada Moved to Canada where I qualified and then worked as both a ski and snowboard instructor for the Big White Ski & Snowboard School. Responsibilities included: Teaching a range of students from beginner through to advanced. Teaching both group and private lessons. Up selling from group lessons to private. Front desk and other off slope activities including organising and running events.
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Sky
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United Kingdom
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Broadcast Media Production and Distribution
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700 & Above Employee
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TV Futures Manager
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Sep 2009 - Feb 2010
Following an internal restructure I was appointed TV Futures Manager, whereby my role as Interactive Advertising Manager was expanded to include: Selling Sponsorship opportunities across the full Sky Media portfolio of channels including Sky 1, Sky Sports, Sky Movies and the Discovery channels. Trading Sky Pub Sports and other various Out of Home advertising. Main point of contact across Group M agencies for all areas outside of traditional TV advertising… Show more Following an internal restructure I was appointed TV Futures Manager, whereby my role as Interactive Advertising Manager was expanded to include: Selling Sponsorship opportunities across the full Sky Media portfolio of channels including Sky 1, Sky Sports, Sky Movies and the Discovery channels. Trading Sky Pub Sports and other various Out of Home advertising. Main point of contact across Group M agencies for all areas outside of traditional TV advertising, including: Broadcast and Enhanced Sponsorship Pub Sports Interactive Advertising; Red and Green Button Sky Text Anytime TV; Video on Demand Current TV (VCAM and sponsorship) Sky Box Office Sky Player Digital Outdoor (Transvision) Sky Adsmart Fusion and Integrated opportunities Partnership/Promotions deals Show less
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Sky
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United Kingdom
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Broadcast Media Production and Distribution
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700 & Above Employee
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Interactive Advertising Manager
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Oct 2005 - Sep 2007
Responsibilities included: Managing and selling interactive advertising opportunities including Sky Box Office, Sky Anytime and bookable advertising to an agency portfolio in order to maximise interactive advertising revenues for Sky Media. Managing the role and development of a Sales Executive for the benefit of the agency portfolio, the individual and the IA sales team overall. Assisting the IA Controller in gathering feedback from our customers, identifying new market… Show more Responsibilities included: Managing and selling interactive advertising opportunities including Sky Box Office, Sky Anytime and bookable advertising to an agency portfolio in order to maximise interactive advertising revenues for Sky Media. Managing the role and development of a Sales Executive for the benefit of the agency portfolio, the individual and the IA sales team overall. Assisting the IA Controller in gathering feedback from our customers, identifying new market opportunities and setting sales and trading strategy. Proactively selling interactive advertising solutions to agencies (including traditional media agencies, digital specialist agencies, planning agencies & creative agencies) and clients involving the identification of leads, the production of sales presentations, proposals and arguments, setting up meetings and giving those presentations to large groups. Accurately forecasting future business, suggesting appropriate research to clients and producing useful case studies to use externally. Working with the internal Commercial Partnerships Team to ensure the best possible interactive solution is included in responses to integrated briefs.
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Interactive Advertising Executive
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Oct 2003 - Oct 2005
Responsibilities included: Helping secure annual revenue of £8million, split into strict monthly targets. Working with Group M, Aegis and Anheuser Busch, building relationships with buyers and planners to effectively sell Sky's interactive TV offering. Managing the sales process from initial proposals through to final production. Thorough communication with clients, agencies, and own production team to ensure assets were delivered correctly and to strict… Show more Responsibilities included: Helping secure annual revenue of £8million, split into strict monthly targets. Working with Group M, Aegis and Anheuser Busch, building relationships with buyers and planners to effectively sell Sky's interactive TV offering. Managing the sales process from initial proposals through to final production. Thorough communication with clients, agencies, and own production team to ensure assets were delivered correctly and to strict deadlines. Sourcing and encouraging new clients to interactive advertising. Managing an Interactive Assistant, ensuring they receive all relevant training and support. Growing the interactive marketplace and maximising revenues by educating agencies through regular meetings and presentations on all aspects of Interactive TV, including "Red Button", ETV sponsorship, Box Office, Sky Active, Video On Demand and long form content. Regularly helping Sky Creative by capturing video and developing ideas for mock ups and show reels.
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Executive
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Mar 2003 - Oct 2005
Helped secure an extension to the Emap contract worth £16million to Sky by maintaining a high level of service. Responsibilities included: Managing Emap media partner account. Booking and trafficking internal Emap advertising campaigns. Liaising with trafficking departments both at Emap and Sky Implementing a new process to ensure booking promotional airtime onto Emap's music channels was as smooth as possible. Maintaining a strong relationship with Emap by… Show more Helped secure an extension to the Emap contract worth £16million to Sky by maintaining a high level of service. Responsibilities included: Managing Emap media partner account. Booking and trafficking internal Emap advertising campaigns. Liaising with trafficking departments both at Emap and Sky Implementing a new process to ensure booking promotional airtime onto Emap's music channels was as smooth as possible. Maintaining a strong relationship with Emap by communicating on a routine basis and attending regular meetings.
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Assistant
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Jul 2002 - Oct 2003
Responsibilities included: Supporting the Account Manager, working across their portfolio managing promotional and sponsorship airtime for key accounts. Providing weekly portfolio revenue summaries to the Account Managers to monitor agency business. Ensuring general accuracy of reports- figures, formatting, providing information in a clear, concise fashion. Compiling a weekly round up of the trade press, ensuring the team are updated with latest company news.
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Education
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Edmonton County School Sixth Form
AS' Level, A.V.C.E, Geography, Travel and Tourism -
Edmonton County School
GCSE's including: P.E (A); B, Travel & Tourism; Geography; Double Science