Lorna Hanks
VP, Creative Operations Director at Hudson Rouge- Claim this Profile
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Bio
damion sammarco
I had the pleasure of working with Lorna at TAXI, where she managed everything from creative resources to schedules to travel to everyone's (sometimes fragile) egos. She was always buttoned up and organized, but had the vision to see beyond the next deadline, goalpost, or problem. Lorna also had a great memory for creatives and their strengths, so she could always dig into her rolodex to find the right talent for the project. She's an asset to any creative department and really serves as the emotional center of the team.
Jeremy F.
Our office *revolved* around Lorna. At a time of incredibly high client demands and an understaffed Creative Department, Lorna was not only able to keep people sane with her skillful assignment and coordination of TAXI team members, but she was able to help us thrive with her warm, inspiring attitude. She is not only one of the best managers I have ever had, she also grew to become a very good friend. I truly believe any agency would consider themselves lucky to have her.
damion sammarco
I had the pleasure of working with Lorna at TAXI, where she managed everything from creative resources to schedules to travel to everyone's (sometimes fragile) egos. She was always buttoned up and organized, but had the vision to see beyond the next deadline, goalpost, or problem. Lorna also had a great memory for creatives and their strengths, so she could always dig into her rolodex to find the right talent for the project. She's an asset to any creative department and really serves as the emotional center of the team.
Jeremy F.
Our office *revolved* around Lorna. At a time of incredibly high client demands and an understaffed Creative Department, Lorna was not only able to keep people sane with her skillful assignment and coordination of TAXI team members, but she was able to help us thrive with her warm, inspiring attitude. She is not only one of the best managers I have ever had, she also grew to become a very good friend. I truly believe any agency would consider themselves lucky to have her.
damion sammarco
I had the pleasure of working with Lorna at TAXI, where she managed everything from creative resources to schedules to travel to everyone's (sometimes fragile) egos. She was always buttoned up and organized, but had the vision to see beyond the next deadline, goalpost, or problem. Lorna also had a great memory for creatives and their strengths, so she could always dig into her rolodex to find the right talent for the project. She's an asset to any creative department and really serves as the emotional center of the team.
Jeremy F.
Our office *revolved* around Lorna. At a time of incredibly high client demands and an understaffed Creative Department, Lorna was not only able to keep people sane with her skillful assignment and coordination of TAXI team members, but she was able to help us thrive with her warm, inspiring attitude. She is not only one of the best managers I have ever had, she also grew to become a very good friend. I truly believe any agency would consider themselves lucky to have her.
damion sammarco
I had the pleasure of working with Lorna at TAXI, where she managed everything from creative resources to schedules to travel to everyone's (sometimes fragile) egos. She was always buttoned up and organized, but had the vision to see beyond the next deadline, goalpost, or problem. Lorna also had a great memory for creatives and their strengths, so she could always dig into her rolodex to find the right talent for the project. She's an asset to any creative department and really serves as the emotional center of the team.
Jeremy F.
Our office *revolved* around Lorna. At a time of incredibly high client demands and an understaffed Creative Department, Lorna was not only able to keep people sane with her skillful assignment and coordination of TAXI team members, but she was able to help us thrive with her warm, inspiring attitude. She is not only one of the best managers I have ever had, she also grew to become a very good friend. I truly believe any agency would consider themselves lucky to have her.
Experience
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Hudson Rouge
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United States
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Advertising Services
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1 - 100 Employee
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VP, Creative Operations Director
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Mar 2020 - Present
We keep the trains running on time here at Hudson Rouge & seek to support our talented creative teams that conjure up the magic. Always on the look out for talent that would like to join our team where we work on fully immersive 360 Campaigns for Lincoln, CitizenM and others.If you are interested in learning more about our agency - and would like to consider either freelance or full time opportunities within the creative department, please reach out. If you have any questions I'd love to help answer them. Please go to www.hudsonrouge.com and I look forward to connecting with you! Lorna.Hanks@HudsonRouge.com
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Creative Operations Manager
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Sep 2017 - Feb 2020
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Creative Services Manager
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Jan 2016 - Jul 2017
Small Ad agency within VMLY&R. Recruited creative talent (freelance / full time). Reported to ECD. Worked with HR re offers ensuring a seamless on/off boarding process. Managed creative employee performance reviews, vacations & timesheet recording. Resource manager & light project manager throughout lifecycle of each creative assignment. Small Ad agency within VMLY&R. Recruited creative talent (freelance / full time). Reported to ECD. Worked with HR re offers ensuring a seamless on/off boarding process. Managed creative employee performance reviews, vacations & timesheet recording. Resource manager & light project manager throughout lifecycle of each creative assignment.
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McCann New York
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United States
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Advertising Services
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300 - 400 Employee
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Creative Resource Manager
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Sep 2014 - Jan 2016
M:United, a division within McCann NY exclusively servicing the Microsoft Business.Allocated creative teams (to projects, coordinated with ECDs/CCO's to set up creative reviews. Worked closely with Director of Project Management to align on creative deliverables and schedules. Managed live Smart Sheet Resourcing database & schedule for teams. Ran weekly status, meetings with project managers & reported outcome to CCO's. Assisted with creative recruiting for full-time & freelance talent working closely with Director of Creative Services and Co-CCO's. Point person for the creative department.
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McCann Worldgroup
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Advertising Services
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700 & Above Employee
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Creative Coordinator / Jr. Creative Recruiter
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Sep 2012 - Sep 2014
McCann XBC a division within McCann NY. Jr. creative recruiter for freelance / full time hires. Negotiated rates/salaries, assisted HR with offer letters / on-boarding process. Light project management - scheduled creative reviews. Tracked project work flow. Worked closely with Creative Directors, Account and Strategic leads for cohesive workflow. Managed Award Show submissions.Dual Role as Creative Assistant to President, Chief Creative Officer Joyce King Thomas McCann XBC, exclusively servicing MasterCard globally.
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Franchisee Co-Owner
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Sep 2007 - Aug 2012
Co Owner and operator of family run business. Maintained customer data-base; tracked sales, customer history, and marketing promotions.Liaised with franchise HQ re monthly reports and forecasts. Recruited, trained and managed our staff. Strong emphasis on customer growth and retention. Co Owner and operator of family run business. Maintained customer data-base; tracked sales, customer history, and marketing promotions.Liaised with franchise HQ re monthly reports and forecasts. Recruited, trained and managed our staff. Strong emphasis on customer growth and retention.
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McCann New York
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United States
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Advertising Services
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300 - 400 Employee
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Executive Assistant to President/CEO
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Jan 2003 - Aug 2007
Managed business affairs of the President /CEO. Point person to company Group Account Directors, Creative Directors, Human Resources and PR departments.Coordinated complex calendar appointments, board meetings, operation committee meetings, speaking engagements, PR interviews, and conferences. Managed business affairs of the President /CEO. Point person to company Group Account Directors, Creative Directors, Human Resources and PR departments.Coordinated complex calendar appointments, board meetings, operation committee meetings, speaking engagements, PR interviews, and conferences.
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McCann Worldgroup
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Advertising Services
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700 & Above Employee
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Global Creative Coordinator
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Jul 1999 - Jan 2003
Managed creative schedule for Global CCO. Sourced freelance creatives for global assignments and pitches. Coordinated teams within our agency network of global offices. Tracked creative projects (domestic/international). Scheduled reviews and assembled creative assets for award show consideration. Oversaw compilation of agency brand videos. Worked closely with new business department. Knowledge of the creative process and ability to foster relationships essential. Managed creative schedule for Global CCO. Sourced freelance creatives for global assignments and pitches. Coordinated teams within our agency network of global offices. Tracked creative projects (domestic/international). Scheduled reviews and assembled creative assets for award show consideration. Oversaw compilation of agency brand videos. Worked closely with new business department. Knowledge of the creative process and ability to foster relationships essential.
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NBC News
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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New Business Assistant NBC Business Development
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Oct 1996 - Jul 1999
Assisted Worldwide Business Development team with administrative support, research, including client relation duties such as VIP guest ticketing (Saturday Night Live, private tours of NBC News, The Today Show and the Interactive Experience within the NBC Store). Assisted Worldwide Business Development team with administrative support, research, including client relation duties such as VIP guest ticketing (Saturday Night Live, private tours of NBC News, The Today Show and the Interactive Experience within the NBC Store).
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ESPN
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Assistant to President/CEO ESPN/ABC Sports
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Oct 1995 - Oct 1996
A division of ABC Sports. Assistant, managed day to day business affairs of President/CEO. Compiled daily news research reports. Assisted planning annual events such as ESPY’s award show and coordinated off-site functions. A division of ABC Sports. Assistant, managed day to day business affairs of President/CEO. Compiled daily news research reports. Assisted planning annual events such as ESPY’s award show and coordinated off-site functions.
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Production Manager
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1990 - 1993
Production Manager, reported directly to Don Connors. A small production company that produced Corporate Industrial Films for companies such as Grumman, Boeing, Kyocera among others. Booked production crew/negotiated rates. Scouted locations/Managed casting sessions and assisted in all areas of production planning for Don Connors. Production Manager, reported directly to Don Connors. A small production company that produced Corporate Industrial Films for companies such as Grumman, Boeing, Kyocera among others. Booked production crew/negotiated rates. Scouted locations/Managed casting sessions and assisted in all areas of production planning for Don Connors.
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Education
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The New School, New York
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Brown & Brown's, Oxford, England
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St. Lawrence College, Kent, England
Equivalent of US High School
Community
