Andrew Gillfillan

Assistant News Director at WFOR | CBS Miami
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Contact Information
us****@****om
(386) 825-5501
Location
Miami, Florida, United States, US

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5.0

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Leon Hendrix

Andy Gillfillan hired me to join the team at WOOD TV8 -- the powerhouse legacy station in Grand Rapids, Mich. where I started as an associate producer and went on to become a news reporter and anchor. Not only did Andy give me my 'big break' while I was still in college, he pushed and motivated me to do more than I realized was possible. Andy brings unmatched energy and enthusiasm to his work even on the most mundane of days. He's an out-of-the-box thinker, an innovator, and a game-changer who commands excellence.

Dan Boers

Andy will make a significant difference to grow your TV & Digital audience. I hired Andy straight out of college. He had an unmatched passion for news and excelled at creatively presenting the news. He quickly rose through the ranks to assistant news director. Andy is a hands-on leader. He expects a lot out of his team yet coaches and celebrates wins. He’s an innovator, a show doctor, a coach, a true driver in our industry. I guarantee having Andy on your team will improve your product and grow a strong, unified team of journalists.

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Credentials

  • Social Media Marketing Certification
    HubSpot
    Dec, 2020
    - Nov, 2024
  • Inbound Marketing Certification
    HubSpot
    Jun, 2020
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google Ads
    Oct, 2020
    - Nov, 2024

Experience

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Assistant News Director
      • Oct 2021 - Present

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Executive Producer, San Francisco Bay Area
      • Jan 2016 - Oct 2021

      *Leads large team to produce and execute “Today in the Bay” for the San Francisco Bay TV market.*Reimagined and brought to life new morning news format as more viewers stayed home instead of returning to work during pandemic. *Led large editorial team through pandemic as most employees worked from home to stay safe; conceptualized new daily systems both technically and editorially to keep the program pushing forward.*First team day part to send most on air talent home to broadcast, along with most behind-the-scenes personnel during pandemic. *Redesigned Today Show cut-ins to highlight our extensive line up of reporters; cut-ins became more urgent and relevant under my guidance. *Created format and oversaw launch of new OTT content for Apple TV and Roku in January 2021 to help generate additional revenue stream for company. *Executed live team coverage for numerous wildfires, some of the worst in California state history. *Collaborated with NBC News and Today Show on special series with tie-ins to Bay Area. *Constantly worked with research from various agencies to implement relevant changes to format, the content and feel of program.*Worked closely with weather team to develop lifestyle-based forecasts as weather remains number one reason for people to watch.*Provides constant feedback to team of producers, reporters and anchors to develop team's strengths.

    • United States
    • Media Production
    • 700 & Above Employee
    • Executive Producer, Houston
      • Feb 2015 - Jan 2016

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Assistant News Director, Grand Rapids
      • Jun 2012 - Oct 2014

Education

  • Central Michigan University
    Bachelor of Science - BS, Journalism
    -
  • Arizona State University
    Master's degree, Digital Audience Strategy/Digital Marketing (in progress)
    2020 - 2021

Community

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