Marketing Manager

• Apr 2022 - Present

Senior Project Manager

• Jan 2022 - Mar 2022

Marketing Manager

• Jan 2020 - Jan 2022

Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets. Successfully launched B2B offline and online consumer targeting and marketing strategy. Maintained expert-level skills in digital platforms such as Hubspot CRM and Google Ads platforms. Established a new unit tracking system for all e-commerce data that increased visibility by 80%. Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets. Successfully launched B2B offline and online consumer targeting and marketing strategy. Maintained expert-level skills in digital platforms such as Hubspot CRM and Google Ads platforms. Established a new unit tracking system for all e-commerce data that increased visibility by 80%.

Event Operations Executive

• Dec 2018 - Dec 2019

Brand Marketing Manager

• Oct 2016 - Oct 2018

Developed and executed high-level promotional campaign centered on enterprise storage solution. Directed key partnerships through collaborative promotional activities quarterly. Built a loyalty program geared towards industry experts from various markets. Created a strategy to incentivize key industry experts, bloggers, and digital influencers to partner and promote in their respective markets. • Collaborated with the sales team to increase brand awareness by 20% and enhance business development by creating relationships with 10 key partnerships and 3 software industry influencers. • Created key creative messaging, branding and positioning statements based on specific vertical markets during new software release promotion. • Achieved 50K sales boost from Government sector in 6 months due to collaborative product launches with partners. • Boosted retention rates by 35% through innovative customer loyalty program and fully automated maintenance plan. • Identified, analyze and manage all aspects of E-commerce strategy including ad spend, PPC campaign and overall digital ROI. Show less

Marketing & Events Coordinator

• Nov 2013 - Oct 2016

Managed all web-based marketing campaigns. Developed a strategic plan of action to ensure that the cost promotions and events remained under budget. Develop collaborative brand campaigns to promote sponsorship programs. Managed consumer/attendee journey from registration to attendance to increase conversions and decrease churn from vital feedback. • Run various social media advertisement, event-related webinars, and email marketing campaigns; produced an additional $25K in event revenue in 1 month. • Manage the development, design, and promotion of company’s event mobile apps, resulting in over 1k user downloads and a 4.5 user satisfaction rating from both attendees and tradeshow vendors. • Developed a comprehensive digital plan to improve web presence, resulting in 3,000+ new followers on social networks, and a 0.23% CTR increase for digital advertisers within 6 months. • Launched 4 various promotional campaigns designed to increase event exposure resulting in a 45% attendance boost Show less

Marketing Manager

• Jan 2011 - Oct 2013

Developed and implemented a marketing strategy to improve cross-promotion efforts, build company messaging and story, and positioned the company as the one-stop shop for community resources. Managed rebranding strategy using a media mix of traditional advertising, digital promotions, and special events to reintroduce company to the community. • Raised $10K in donations through a digital fundraising initiative with The Pittsburgh Foundation and PittsburghGive.org for the Garfield Community Day in 24 hours. • Grew key social media accounts, created and distributed promotional collateral, and launched a new website to increase community engagement by 35% in six (6) months. • Recruited 200 New YouthBuild students through a targeted web campaign leading to a 15% increase in community participation. Show less