Search Engine Optimization Specialist

• Sep 2022 - Present

Digital Marketing Executive

• Mar 2021 - Present

• Managed the core SEO activities like keyword optimization, content research, and link building to improve the search presence of client website • Created SEO strategy for the client with the aim of promoting their cloud and security services • Performed routine SEO audits and created Analytics reports to track the success of the campaigns • Implemented and executed On-Page & Off-Page strategies for the client website • Worked as an analyst to help in the research of Paid Ad keywords for the client’s Google & Bing paid search and display advertisements. • Worked with the developers and the marketing team to implement SEO best practices

Search Engine Optimization Executive

• May 2022 - Aug 2022

SEO Analyst

• Nov 2018 - Mar 2021

• Strategized and managed the core SEO tasks like keyword optimization, content research and link building to improve the search presence of client website • Performed SEO audit using tools like SEMrush to analyze, provide recommendations and execute it • Monitored, analyzed, and reported the effectiveness of the SEO campaigns using analytics tools • Implemented and executed On-Page & Off-Page strategies for the client website • Managed the whole SEO client account including the day-to-day communication with the client on the campaign progress • Curated SEO strategies in coordination with the client goals

Digital Marketing Manager

• Sep 2017 - Sep 2018

• Lead a team of 4 people in planning and executing all web, SEO/SEM, social media and email campaigns • Measured and reported the performance of all digital marketing campaigns to the clients • Designed, build and maintain the social media and SEO presence for the client website • Worked closely with the internal development team to analyze and provide recommendation on client website landing pages • Identified trends and industry insights to change the SEO, SEM and social media strategies accordingly • Curated new and innovative growth strategies to meet the client goals and sales expectations

Digital Marketing Specialist

• Jan 2017 - Aug 2017

• Worked with the digital marketing manager to deliver SEO, SEM and social media campaigns in coordination with the client’s objectives • Performed monthly full website and social media audit and provided recommendations to improve the search and social media presence • Designed and created landing pages for the client’s SEM campaigns to generate leads • Managed the clients overall online presence including the client website, social media channels and email newsletters • Worked closely with the content team to generate marketing content based on the in-depth keyword research

SEO Specialist

• Apr 2016 - Dec 2016

SEO Analyst

• Jun 2015 - Mar 2016