Digital Marketing Manager & Grievance Redressal Officer

• Jun 2021 - Present

Digital Marketing Manager

• May 2020 - Present

VTVGujarati is a digital publication at the intersection of news and entertainment. As new-age content and independent journalism form the voice of young India — nearly none of the vernacular news channels online find coherence with this wave.

Digital Marketing Consultant (Friendly Term)

• May 2020 - Present

Digital Marketing & SEO, SEM Analyst - Manager

• Jul 2016 - May 2020

Deliverr - We are Deliverr, your local Regina Liquor, Grocery and Takeout delivery service focused on connecting people to local businesses and making Regina more accessible. Deliverr will connect you with any local business and deliver to any location within Regina. Deliverr is pushing delivery services forward starting in Regina, Saskatchewan. Key Deliverables: 1. Manage Google Analytics implementation including goals, page groups, behavior flows, attribution… Show more Deliverr - We are Deliverr, your local Regina Liquor, Grocery and Takeout delivery service focused on connecting people to local businesses and making Regina more accessible. Deliverr will connect you with any local business and deliver to any location within Regina. Deliverr is pushing delivery services forward starting in Regina, Saskatchewan. Key Deliverables: 1. Manage Google Analytics implementation including goals, page groups, behavior flows, attribution models. 2. Data Analysis and Modeling. Identify opportunities to optimize site performance, improve the customer experience, acquire valuable customers, and drive repeat shopping behavior. 3. Partner with Marketing team to identify key visitor segments, draft - user stories- for the ideal customer experience for each segment 4. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns 5. Plan, execute, and measure experiments and conversion tests 6. Work on blogs and organic content creation for on-page SEO. 7. Hands on experience in creating and managing various campaigns on GDN, GSN, FB and similar platforms. Facebook & Google Marketing. 8. Create and manage link building strategies, content marketing strategies, and social media presences. 9. Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyse content success. 10. Contact, interview, and hire third-party graphic designers, web designers, and developers to create unique and engaging content & products development. 11. Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information

Sr. SEO Analyst

• Jun 2015 - Jul 2016

Hidden Brains is an IT consulting and solution provider of next-gen business collaborate with customers throughout the world. With exceptional experience, comprehensive intelligence system across diverse industries and domains, they work with customers to turn them into some of the most successful and high-performance Organizations. Job Role :- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns. Track… Show more Hidden Brains is an IT consulting and solution provider of next-gen business collaborate with customers throughout the world. With exceptional experience, comprehensive intelligence system across diverse industries and domains, they work with customers to turn them into some of the most successful and high-performance Organizations. Job Role :- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns. Track, report, and analyze website analytics and PPC initiatives and campaigns. Prepare detailed strategy reports. Improve a company's organic search results. Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns. Write effective headlines, body copy, and websites. Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines. Strategize ways to improve and track site performance. Compile and present SEO performance reports. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Show less Hidden Brains is an IT consulting and solution provider of next-gen business collaborate with customers throughout the world. With exceptional experience, comprehensive intelligence system across diverse industries and domains, they work with customers to turn them into some of the most successful and high-performance Organizations. Job Role :- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns. Track… Show more Hidden Brains is an IT consulting and solution provider of next-gen business collaborate with customers throughout the world. With exceptional experience, comprehensive intelligence system across diverse industries and domains, they work with customers to turn them into some of the most successful and high-performance Organizations. Job Role :- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns. Track, report, and analyze website analytics and PPC initiatives and campaigns. Prepare detailed strategy reports. Improve a company's organic search results. Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns. Write effective headlines, body copy, and websites. Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines. Strategize ways to improve and track site performance. Compile and present SEO performance reports. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Show less

Sr. Digital Marketing Executive

• Jan 2015 - Jun 2015

Brainvire ! An Offshore Software Development Company India Brainvire is a global information technology, consulting and outsourcing company with approximately 1,400 people serving clients in more than 80 countries worldwide including India, USA, UK, UAE, Dubai, Europe, Canada, Australia, France, Singapore and more. Brainvire has vast expertise in shaping your ideas into tangible information technology solutions. We are adept with a workforce which follows the latest trends that is… Show more Brainvire ! An Offshore Software Development Company India Brainvire is a global information technology, consulting and outsourcing company with approximately 1,400 people serving clients in more than 80 countries worldwide including India, USA, UK, UAE, Dubai, Europe, Canada, Australia, France, Singapore and more. Brainvire has vast expertise in shaping your ideas into tangible information technology solutions. We are adept with a workforce which follows the latest trends that is best suited for your business requirement. My Job Role :- Team Management Client Communication Content Topics Research Content Marketing Customer Requirements understanding and Design detailing reports Brainstorm new and productive growth strategies Keeping up to date with latest SEO initiatives in the marketplace Show less Brainvire ! An Offshore Software Development Company India Brainvire is a global information technology, consulting and outsourcing company with approximately 1,400 people serving clients in more than 80 countries worldwide including India, USA, UK, UAE, Dubai, Europe, Canada, Australia, France, Singapore and more. Brainvire has vast expertise in shaping your ideas into tangible information technology solutions. We are adept with a workforce which follows the latest trends that is… Show more Brainvire ! An Offshore Software Development Company India Brainvire is a global information technology, consulting and outsourcing company with approximately 1,400 people serving clients in more than 80 countries worldwide including India, USA, UK, UAE, Dubai, Europe, Canada, Australia, France, Singapore and more. Brainvire has vast expertise in shaping your ideas into tangible information technology solutions. We are adept with a workforce which follows the latest trends that is best suited for your business requirement. My Job Role :- Team Management Client Communication Content Topics Research Content Marketing Customer Requirements understanding and Design detailing reports Brainstorm new and productive growth strategies Keeping up to date with latest SEO initiatives in the marketplace Show less

Team Lead - Digital Marketing Department

• Jun 2013 - Jan 2015

9series came into being in the year 2007. With limited resources and unlimited talent, aspired to make a mark in the domain of IT services. 9series is one of the top mobile application development company in India. Mobile apps are considered as an integral part of business strategies nowadays. They provide end to end mobile app development services and solutions to small, medium and enterprise clients to grow their businesses. I have been associated with 9spl Group as Sr. Digital… Show more 9series came into being in the year 2007. With limited resources and unlimited talent, aspired to make a mark in the domain of IT services. 9series is one of the top mobile application development company in India. Mobile apps are considered as an integral part of business strategies nowadays. They provide end to end mobile app development services and solutions to small, medium and enterprise clients to grow their businesses. I have been associated with 9spl Group as Sr. Digital Marketing Manager > Major roles include Managing the redesign of the company website. Planning Web, SEO/SEM, email, social media and display advertising campaigns. Devising strategies to drive online traffic to the company website. Tracking conversion rates and making improvements to the website. Developing and managing digital marketing campaigns. Design, build and maintain our social media presence Maintaining our social media presence. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Plan, execute, and measure experiments and conversion tests Collaborate with agencies and other vendor partners. Evaluating customer research, market conditions and competitor data. Show less 9series came into being in the year 2007. With limited resources and unlimited talent, aspired to make a mark in the domain of IT services. 9series is one of the top mobile application development company in India. Mobile apps are considered as an integral part of business strategies nowadays. They provide end to end mobile app development services and solutions to small, medium and enterprise clients to grow their businesses. I have been associated with 9spl Group as Sr. Digital… Show more 9series came into being in the year 2007. With limited resources and unlimited talent, aspired to make a mark in the domain of IT services. 9series is one of the top mobile application development company in India. Mobile apps are considered as an integral part of business strategies nowadays. They provide end to end mobile app development services and solutions to small, medium and enterprise clients to grow their businesses. I have been associated with 9spl Group as Sr. Digital Marketing Manager > Major roles include Managing the redesign of the company website. Planning Web, SEO/SEM, email, social media and display advertising campaigns. Devising strategies to drive online traffic to the company website. Tracking conversion rates and making improvements to the website. Developing and managing digital marketing campaigns. Design, build and maintain our social media presence Maintaining our social media presence. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Plan, execute, and measure experiments and conversion tests Collaborate with agencies and other vendor partners. Evaluating customer research, market conditions and competitor data. Show less

Sr. SEO Executuve

• Dec 2009 - Jun 2013

Cygnet Infotech is an offshore dynamic development IT and BPO Services Company that provides strategic business solutions. Our repertoire of knowledge gained over a period of 9 years helps us to delivers beyond the limitations of geographical boundaries. Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities Provide recommendations and execute strategies for content development in coordination with SEO goals… Show more Cygnet Infotech is an offshore dynamic development IT and BPO Services Company that provides strategic business solutions. Our repertoire of knowledge gained over a period of 9 years helps us to delivers beyond the limitations of geographical boundaries. Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects Implement link building campaigns in coordination with client SEO goals Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals Monitor and evaluate search results and search performance across the major search channels Communication to team and management on project development, timelines, and results Work closely with the other team members to meet client goals Monitor performance metrics to understand organic search performance and measure the impact of changes Analysis of client’s top keywords & linking strategy Schedule the project plan & execute with the desired outcome in a given time frame & generate the ROI reports Communicate with clients Show less Cygnet Infotech is an offshore dynamic development IT and BPO Services Company that provides strategic business solutions. Our repertoire of knowledge gained over a period of 9 years helps us to delivers beyond the limitations of geographical boundaries. Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities Provide recommendations and execute strategies for content development in coordination with SEO goals… Show more Cygnet Infotech is an offshore dynamic development IT and BPO Services Company that provides strategic business solutions. Our repertoire of knowledge gained over a period of 9 years helps us to delivers beyond the limitations of geographical boundaries. Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects Implement link building campaigns in coordination with client SEO goals Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals Monitor and evaluate search results and search performance across the major search channels Communication to team and management on project development, timelines, and results Work closely with the other team members to meet client goals Monitor performance metrics to understand organic search performance and measure the impact of changes Analysis of client’s top keywords & linking strategy Schedule the project plan & execute with the desired outcome in a given time frame & generate the ROI reports Communicate with clients Show less

SEO Executive

• Mar 2009 - Dec 2009

Neesa Technologies Limited is a leading software solution provider since 2000. The company provides IT services like Custom Software Development, Web Application Development, System Enhancement and Maintenance, Application Testing, Migration, Product Development, Mobile Application Development and Business Intelligence Process with Integrated Solutions like Search Engine Optimization (SEO) & Search Engine Marketing (SEM). Job Role :- Optimizing copy and landing pages for search… Show more Neesa Technologies Limited is a leading software solution provider since 2000. The company provides IT services like Custom Software Development, Web Application Development, System Enhancement and Maintenance, Application Testing, Migration, Product Development, Mobile Application Development and Business Intelligence Process with Integrated Solutions like Search Engine Optimization (SEO) & Search Engine Marketing (SEM). Job Role :- Optimizing copy and landing pages for search engine optimization Performing ongoing keyword research including discovery and expansion of keyword opportunities Researching and implementing recommendations for organic SEO success Keyword research Business Directories Submission Sitemap building and submit Original material and content promotion. Show less Neesa Technologies Limited is a leading software solution provider since 2000. The company provides IT services like Custom Software Development, Web Application Development, System Enhancement and Maintenance, Application Testing, Migration, Product Development, Mobile Application Development and Business Intelligence Process with Integrated Solutions like Search Engine Optimization (SEO) & Search Engine Marketing (SEM). Job Role :- Optimizing copy and landing pages for search… Show more Neesa Technologies Limited is a leading software solution provider since 2000. The company provides IT services like Custom Software Development, Web Application Development, System Enhancement and Maintenance, Application Testing, Migration, Product Development, Mobile Application Development and Business Intelligence Process with Integrated Solutions like Search Engine Optimization (SEO) & Search Engine Marketing (SEM). Job Role :- Optimizing copy and landing pages for search engine optimization Performing ongoing keyword research including discovery and expansion of keyword opportunities Researching and implementing recommendations for organic SEO success Keyword research Business Directories Submission Sitemap building and submit Original material and content promotion. Show less

JR. SEO

• Mar 2008 - Mar 2009

Techno Infonet is a leading provider of Web, Mobile, and SEO services; dedicated to help the leading IT companies and clients build a stronger business – by Making IT Simple. Headquartered in India and the UK, Techno Infonet began its journey in 2004. Over the past 12 years, Techno Infonet combines a passion for 100% client satisfaction, 92% client retention, 150% growth in all the areas, and job success of 93% on Upwork; indicating our deep industry and business progress. Job… Show more Techno Infonet is a leading provider of Web, Mobile, and SEO services; dedicated to help the leading IT companies and clients build a stronger business – by Making IT Simple. Headquartered in India and the UK, Techno Infonet began its journey in 2004. Over the past 12 years, Techno Infonet combines a passion for 100% client satisfaction, 92% client retention, 150% growth in all the areas, and job success of 93% on Upwork; indicating our deep industry and business progress. Job Role :- Improve a company's organic search results. Write effective headlines, body copy, and websites. Ensure websites are filled with optimal keywords. Place keywords appropriately in copy to gain most search engine traffic. Implement off-page SEO Show less Techno Infonet is a leading provider of Web, Mobile, and SEO services; dedicated to help the leading IT companies and clients build a stronger business – by Making IT Simple. Headquartered in India and the UK, Techno Infonet began its journey in 2004. Over the past 12 years, Techno Infonet combines a passion for 100% client satisfaction, 92% client retention, 150% growth in all the areas, and job success of 93% on Upwork; indicating our deep industry and business progress. Job… Show more Techno Infonet is a leading provider of Web, Mobile, and SEO services; dedicated to help the leading IT companies and clients build a stronger business – by Making IT Simple. Headquartered in India and the UK, Techno Infonet began its journey in 2004. Over the past 12 years, Techno Infonet combines a passion for 100% client satisfaction, 92% client retention, 150% growth in all the areas, and job success of 93% on Upwork; indicating our deep industry and business progress. Job Role :- Improve a company's organic search results. Write effective headlines, body copy, and websites. Ensure websites are filled with optimal keywords. Place keywords appropriately in copy to gain most search engine traffic. Implement off-page SEO Show less