Experience

BoardRoom Group

• Singapore
• Financial Services
• 200 - 300 Employee

• Regional Director of HR and Admin

  • 2019 - Present

  Supporting a rapidly-growing corporate and business services team to broaden its reach and portfolio of services across Asia, I took on additional responsibility for HR in 2019, alongside my remit as head of marketing and administration. Over the last two years, I have transformed a legacy HR function into a proactive, business partnering capability with a focus on implementing robust systems and policies underpinning growth. I have also taken a strategic lens to the division to create a stronger link between talent acquisition and management with growth and overhaul the employee experience to drive performance and create competitive advantage through cultural initiatives and a focus on future forward flexible working practices. • Helped to position company for growth in 2021 through the recruitment of 250 new hires and the ahead-of-the-curve implementation of flexible working practices such as WFH; • Systemised, automated and improved HR management through technology utilisation;• Refreshed and expanded team across the Asian region Show less

• Head of Marketing & Admin

  • 2013 - 2019

  Initially joining the company in central administration to maximise efficiencies across the organisation, my role progressed to take on responsibility for marketing at a strategic and operational level. Essentially, with control over back of house administration and marketing, I have created a business framework that supports lean and agile growth from 220 to 870+ employees across multiple countries. • Proved the value of marketing as a key driver of business development, spearheading transition to digital marketing and automated processes to contribute to marketing-driven profitability over FY2020;• Improved client ROI and satisfaction through the introduction of meticulous internal quality reviews and the development and enforcement of new in-house standards;• Built sector first advantage through bold initiatives such the introduction of client webinars;• Recently managed the process to hire and hand over marketing to a new CMO. Show less



Tai Hoe Hotel

• Singapore

• General Manager

  • Dec 1994 - Present

  Holding full responsibility for the management of finance, bookings, sales, marketing, and hiring up until 2013, I currently oversee management with an onsite GM. To drive scale and ensure profitability, key aspects of this role included the management of a major refurbishment, installed new systems and processes and fostered a lean organisational structure. • Achieved full occupancy rates during time as permanent GM, achieved via development of a traditional, family-run hotel with ideal location and development of sophisticated digital marketing strategies; • Maintained profitability through robust financial control, cross-skilling of staff and the use of technology to create lean operations and protect against the need to borrow ; • Led project management and financing of full refurbishment, minimising business impact of renovations as hotel grew from 12 single-story rooms to 6-story, 73-room capacity. • Boosted customer-positive ratings by 75% through customer-first approach and focus on culture. Show less



HRnetOne

• Singapore
• Human Resources Services
• 400 - 500 Employee

• Regional Consultant

  • Feb 2013 - Apr 2013

  I joined the company to support growth in a search and selection role, sourcing candidates for clients in the engineering and energy sectors. • Delivered 100% accurate and consistent employee records across organisational databases. • Honed skills in recruitment sourcing and talent acquisition and developed a deep understanding of how to shape employer and employee value propositions. I joined the company to support growth in a search and selection role, sourcing candidates for clients in the engineering and energy sectors. • Delivered 100% accurate and consistent employee records across organisational databases. • Honed skills in recruitment sourcing and talent acquisition and developed a deep understanding of how to shape employer and employee value propositions.



Ceberus Security

• Singapore

• Consultant

  • 2012 - 2013

  I was engaged to support the business owner with the expansion of the business across Asia, leading hands-on operationalisation spanning hiring new staff to process design to new office openings. • Assisted with the company’s rapid expansion into 5 countries over 18 month period. I was engaged to support the business owner with the expansion of the business across Asia, leading hands-on operationalisation spanning hiring new staff to process design to new office openings. • Assisted with the company’s rapid expansion into 5 countries over 18 month period.