Experience

RANAVAT

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Director of Social Media + Strategy

  • May 2022 - Present



Freelance

• Brand Marketing, Branding & Strategy Consultant (Beauty, Skincare, Lifestyle)

  • May 2022 - Present

  - Strategy (Brand Marketing, Social, Content, Influencer, Community) - Content Production & Social Asset Creation - Experiential Marketing & Production - Brand & Influencer Partnerships - Copyrighting - Strategy (Brand Marketing, Social, Content, Influencer, Community) - Content Production & Social Asset Creation - Experiential Marketing & Production - Brand & Influencer Partnerships - Copyrighting



Shani Darden Skin Care

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Manager, Social Media

  • Sep 2020 - Feb 2022



Freelance

• Greater Los Angeles Area

• Freelance Manager, Marketing, PR & Experiential Production

  • Aug 2018 - Sep 2020

  Past projects Include: - Girlboss Rally 2018 in NYC - Girlboss Rally 2019 in Los Angeles - Girlboss Rally 2020 (cancelled due to COVID-19) - Girlboss x Cadillac Rise & Entreprise Las Vegas Retreat (2018) - Girlboss x Cadillac Rise & Enterprise Panel at Cadillac House NYC (2018) - Girlboss x Cadillac "The Power Source" Retreat in Colorado Springs, CO (2019) - Tatcha Rice Polish Los Angeles Launch Event - Tatcha Dewy Skin Cream Launch Event - Tatcha Serum Stick Launch Event - Benefit Cosmetics SLAYcation Event - Benefit Cosmetics Glamping Holiday Event - Wishful Yo Glow Launch Event in Los Angeles, CA - E! People's Choice Awards - American Icon Awards Show less



Girlboss

• Canada
• Online Audio and Video Media
• 1 - 100 Employee

• Freelance Manager, Brand Partnerships & Marketing

  • Jan 2020 - Apr 2020



dFm

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Account Manager

  • Jul 2018 - Aug 2018

  Past Clients: ASOS, BECCA Cosmetics, Hourglass Cosmetics

• Manager, Accounts & Business Development

  • Jul 2017 - Jul 2018

  Past Clients: SoundCloud, 1800 Tequila, AAPE by Bathing Ape, Nike, Loréal, BECCA, Goldenvoice, Ultimate Ears (Logitech), Simon Property Group, Cash App (Square, Inc.), ROW DTLA, PacSun, Opening Ceremony, Impossible Foods, Glow Recipe, NatureLab



72andSunny

• Advertising Services
• 300 - 400 Employee

• Brand Coordinator

  • Aug 2015 - Jul 2017

  Tillamook Hello Goodbye Brand Campaign (2015) - Film, Print, Digital, Added Value Tillamook Slices Campaign (2015) - Film, Digital, PrintTillamook 56oz Ice Cream Campaign (2015)- Film, Digital, PrintSuper Premium Ice Cream Product Launch (2016)- Film, Print, OOH, Digital Farmstyle Greek Yogurt Campaign (2017) - Film, Digital, Social Farmstyle Cut Shredded Cheese Product Launch (2017) - Film, Print, OOH, Social Back To Summer Campaign (2017) - Film, Print, Digital, Social Show less

• Brand Management Intern | Target

  • Jun 2015 - Aug 2015



American Advertising Federation at Illinois

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Vice President Client Services

  • May 2014 - May 2015

  -Work with President to manage daily operations of entire AAF Illinois chapter -Maintain relationships with AAF Illinois communication committees -Oversee and manage 5 in-house agencies -Work with President and SVPs to approve and monitor committee initiatives and activity -Work with President to manage daily operations of entire AAF Illinois chapter -Maintain relationships with AAF Illinois communication committees -Oversee and manage 5 in-house agencies -Work with President and SVPs to approve and monitor committee initiatives and activity



Impulse Magazine, 46East

• Champaign, IL

• Marketing Representative

  • Sep 2013 - May 2015

  -Market and reach out to local companies and establishments for ad placement within the publication -Meet with interested or participating companies to present press kit of collected statistical data of readers -Negotiate pricing of ad space, finalizing all contracts and artwork from partnering agencies -Sold $350 in allocated ad space within the college lifestyle magazine’s fall publication -Market and reach out to local companies and establishments for ad placement within the publication -Meet with interested or participating companies to present press kit of collected statistical data of readers -Negotiate pricing of ad space, finalizing all contracts and artwork from partnering agencies -Sold $350 in allocated ad space within the college lifestyle magazine’s fall publication



Macy's

• United States
• Retail
• 700 & Above Employee

• Student Promoter Intern | Fluent Grp

  • Sep 2013 - Jan 2015

  - Executed and publicized campus-wide, engaging events to market Macy's brands and styles - Utilized social media to further market Macy's fashions, encourage coupon redemption and contests - Act as the face for the Macy's brand; meeting with students and peers by conducting word of mouth marketing and distributing collateral - Executed and publicized campus-wide, engaging events to market Macy's brands and styles - Utilized social media to further market Macy's fashions, encourage coupon redemption and contests - Act as the face for the Macy's brand; meeting with students and peers by conducting word of mouth marketing and distributing collateral



BBDO Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Account Management Intern | Hewlett-Packard + 3M

  • May 2014 - Aug 2014

  -Conducted thorough market research to produce detailed 6 cross-competitive analyses for multiple global accounts -Prepared and drafted decks, global conference materials, and TV storyboards to provide crucial information -Led BBDO’s 80 summer interns in executing an agency-wide ‘Meet the Interns’ project and microsite -Pitched personal creative ideas in client team presentations for client rebranding and campaign strategy -Conducted thorough market research to produce detailed 6 cross-competitive analyses for multiple global accounts -Prepared and drafted decks, global conference materials, and TV storyboards to provide crucial information -Led BBDO’s 80 summer interns in executing an agency-wide ‘Meet the Interns’ project and microsite -Pitched personal creative ideas in client team presentations for client rebranding and campaign strategy



Midnight Oil Advertising

• Advertising Services
• 1 - 100 Employee

• Creative Director

  • May 2013 - May 2014

  -Execute communication and delivery between agency and partnering clients-Edit and oversee all creative content delivery and client project deliverables-Act as the primary creative liaison between agency and active six clients-Manage and coordinate creative staff, assigning and approving art direction and copy

• Art Director

  • Oct 2012 - May 2013

  -Work with participating clients on brand strategies and creative ideas-Draft print advertisements and designs for client campaigns-Collaborate with account managers and planners to ensure client satisfaction



Microsoft

• United States
• Software Development
• 700 & Above Employee

• Lead Tour Promoter

  • Feb 2014 - Mar 2014

  -Hired and trained ten event specialists to promote and advertise Microsoft 8.1 software and tablets -Scheduled and managed Event Specialists to constantly promote Microsoft seven hours a day -Engaged with students, staff, and visitors to demonstrate the new Microsoft software and advertise ongoing specials and packages -Hired and trained ten event specialists to promote and advertise Microsoft 8.1 software and tablets -Scheduled and managed Event Specialists to constantly promote Microsoft seven hours a day -Engaged with students, staff, and visitors to demonstrate the new Microsoft software and advertise ongoing specials and packages



University of Illinois Urbana-Champaign

• United States
• Higher Education
• 700 & Above Employee

• Illinois Student Admissions Representative

  • Dec 2012 - Aug 2013

  -Facilitate and operate campus visits to prospective and admitted students at the University -Duties include managing registration, check-in, parking, directive liasion, tour guide, as well as visit preparation -Facilitate and operate campus visits to prospective and admitted students at the University -Duties include managing registration, check-in, parking, directive liasion, tour guide, as well as visit preparation



Ebertfest

• Urbana-Champaign, Illinois Area

• Festival Relations/ Campus Relations Director

  • Jan 2013 - May 2013

  -Plan, handle, and coordinate media relation prior to, and during festival -Volunteer relation opportunities, while handling customer services - Market and promote the festival campus-wide -Plan, handle, and coordinate media relation prior to, and during festival -Volunteer relation opportunities, while handling customer services - Market and promote the festival campus-wide



New Wave Entertainment

• United States
• Entertainment Providers
• 1 - 100 Employee

• Talent and Literary Management Intern

  • Jun 2012 - Aug 2012

  -Performed research for developing television and film projects and script coverage for potential literary consideration. -Organized and compiled documents and itineraries for management staff, celebrity clients, and the production department. -Copied and distributed pilots for the fall 2012 season, performed office errands, and prepared conference rooms for major conference meetings and pitches. -Performed research for developing television and film projects and script coverage for potential literary consideration. -Organized and compiled documents and itineraries for management staff, celebrity clients, and the production department. -Copied and distributed pilots for the fall 2012 season, performed office errands, and prepared conference rooms for major conference meetings and pitches.



Mavrick Artists Agency

• Agency Intern

  • Jun 2012 - Aug 2012

  -Rolled office’s high volume of calls to talent, studio personnel, and casting offices, while perfecting administrative tasks, contract signings/renewals, and reviewing talent submissions. -Worked closely with the commercial, theatrical, print, voice-over, and fit modeling divisions. -Scouted four clients offered representation through my attendance at actors showcases and review of mailed submissions. -Completely reorganized agency client files, coordinated meeting agendas and appointments, all while monitoring incoming auditions and callbacks. Show less