Experience

The Bishop's School

• United States
• Primary and Secondary Education
• 100 - 200 Employee

• Director of Marketing and Communications

  • Nov 2013 - Present

  I serve as a member of the Administrative Leadership Team, with responsibility for strategic management of marketing communications programs and initiatives for all School outreach (internal and external). Responsibilities include overseeing brand identity, graphic design, publications, advertising, photography, videography, writing, editing, speechwriting, website, social media, internal communication, crisis communications, media relations and community relations. I also serve as the School’s spokesperson. Show less



Rodan + Fields

• United States
• Manufacturing
• 700 & Above Employee

• Executive Consultant

  • Sep 2013 - Present

  I am a brand rep for the #1 skincare brand in North America. Learn more at https://keripeckham.myrandf.com. I am a brand rep for the #1 skincare brand in North America. Learn more at https://keripeckham.myrandf.com.



Time is Money Mom

• San Diego, CA

• Owner/Blogger/Podcaster

  • Apr 2012 - Present

  TimeIsMoneyMommy.com is a blog that provides tips to help busy parents save time and money. I am in the process of starting a podcast, Time Is Money Mom. TimeIsMoneyMommy.com is a blog that provides tips to help busy parents save time and money. I am in the process of starting a podcast, Time Is Money Mom.



Sterling Content

• Writing and Editing

• Owner

  • May 2013 - Jun 2015

  Sterling Content specializes in content development and content marketing. We offer writing and editing services for print and online marketing content, as well as consulting services for social media strategy, media relations, content development and distribution. Our main areas of expertise include: web content, social media, brochures, biographies, newsletters blogs, annual reports, media pitches, press releases, technical instructions, sales pitches, advertorials and advertising copy. We have experience in various industries including education, real estate, professional services, financial services, biotechnology, nonprofits and government. Show less



Intensity, a Secretariat company

• United States
• Market Research
• 1 - 100 Employee

• Director of Marketing

  • Jan 2011 - May 2013

  Responsible for corporate marketing strategy and brand identity. Developed and executed all marketing communications activities including brochures, website, advertising, direct mail campaigns and media outreach. Led the firm's business development efforts. Managed the firm’s social media presence. Performed market research on clients and competitors. Responsible for corporate marketing strategy and brand identity. Developed and executed all marketing communications activities including brochures, website, advertising, direct mail campaigns and media outreach. Led the firm's business development efforts. Managed the firm’s social media presence. Performed market research on clients and competitors.



University of California, San Diego - Rady School of Management

• United States
• Higher Education
• 100 - 200 Employee

• Assistant Director of Marketing & Communications

  • Aug 2004 - Jan 2011

  Led marketing department (staff of five), in absence of director. Directed media relations efforts and served as school spokesperson. Developed and maintained corporate identity. Directed editorial content for all collateral and publications. Managed the school’s social media presence. Managed $300,000+ advertising budget and media buy. Directed content for public website. Other efforts included internal communications, market research, communications and advertising planning, community outreach, events and media training. Show less



Federal Reserve Board

• United States
• Banking
• 700 & Above Employee

• Public Information Specialist

  • Sep 2001 - Aug 2004

  Conducted the U.S. government’s $30 million “New Color of Money” public information campaign: developed press and advertising materials; wrote talking points for principals; arranged media interviews; planned media events; planned events with corporate partners; developed website content. Campaign was awarded PRSA’s 2004 “Silver Anvil Award for Best Integrated Campaign” and PR Week’s “Global Campaign of the Year Award.” Other projects included: media outreach; website development; publications; economic education; speeches and public appearances of Board members, including Chairman Greenspan. Show less



National Governors Association

• Public Policy Offices
• 100 - 200 Employee

• Public Affairs Associate

  • Jan 2000 - Sep 2001

  Prepared press materials and planned media events for NGA meetings. Arranged media interviews with governors. Wrote news releases, media advisories and talking points for governors. Pitched news stories to local, state and national media. Prepared press materials and planned media events for NGA meetings. Arranged media interviews with governors. Wrote news releases, media advisories and talking points for governors. Pitched news stories to local, state and national media.