Lucia Müller
Marketing Manager at Castel Underwriting Agencies Limited- Claim this Profile
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Bio
Ryan Senior
I worked with Lucia, as our marketing lead for campaigns. Lucia took the time to understand our customers to ensure that our marketing was effective and drove inbound traffic. Lucia has strong marketing and campaign management skills. I knew that I could trust Lucia to make our campaigns happen and deliver results.
Jo Winterbottom
I've had the pleasure of working in the same team as Lucia over the last few years and have found her to be hard working, diligent and (even during the very busy takeover period) always calm. She has a keen eye for detail, is very well organised, has great interpersonal skills and is able to make her way through a huge amount of work. I wouldn't hesitate in recommending Lucia to any prospective employer.
Ryan Senior
I worked with Lucia, as our marketing lead for campaigns. Lucia took the time to understand our customers to ensure that our marketing was effective and drove inbound traffic. Lucia has strong marketing and campaign management skills. I knew that I could trust Lucia to make our campaigns happen and deliver results.
Jo Winterbottom
I've had the pleasure of working in the same team as Lucia over the last few years and have found her to be hard working, diligent and (even during the very busy takeover period) always calm. She has a keen eye for detail, is very well organised, has great interpersonal skills and is able to make her way through a huge amount of work. I wouldn't hesitate in recommending Lucia to any prospective employer.
Ryan Senior
I worked with Lucia, as our marketing lead for campaigns. Lucia took the time to understand our customers to ensure that our marketing was effective and drove inbound traffic. Lucia has strong marketing and campaign management skills. I knew that I could trust Lucia to make our campaigns happen and deliver results.
Jo Winterbottom
I've had the pleasure of working in the same team as Lucia over the last few years and have found her to be hard working, diligent and (even during the very busy takeover period) always calm. She has a keen eye for detail, is very well organised, has great interpersonal skills and is able to make her way through a huge amount of work. I wouldn't hesitate in recommending Lucia to any prospective employer.
Ryan Senior
I worked with Lucia, as our marketing lead for campaigns. Lucia took the time to understand our customers to ensure that our marketing was effective and drove inbound traffic. Lucia has strong marketing and campaign management skills. I knew that I could trust Lucia to make our campaigns happen and deliver results.
Jo Winterbottom
I've had the pleasure of working in the same team as Lucia over the last few years and have found her to be hard working, diligent and (even during the very busy takeover period) always calm. She has a keen eye for detail, is very well organised, has great interpersonal skills and is able to make her way through a huge amount of work. I wouldn't hesitate in recommending Lucia to any prospective employer.
Experience
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Castel Underwriting Agencies Limited
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United Kingdom
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Insurance
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1 - 100 Employee
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Marketing Manager
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Jan 2022 - Present
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Vested
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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UK Marketing Lead
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Apr 2021 - Jul 2021
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Aon
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United Kingdom
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Financial Services
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700 & Above Employee
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Senior Marketing Executive
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Jan 2016 - Nov 2017
- Reports Directly into Marketing Director - Responsible for planning and driving the PSG marketing strategy alongside Senior Management to deliver compelling marketing campaigns in line with business objectives. - Line management of one Marketing Executive - Reports Directly into Marketing Director - Responsible for planning and driving the PSG marketing strategy alongside Senior Management to deliver compelling marketing campaigns in line with business objectives. - Line management of one Marketing Executive
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Barclays
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United Kingdom
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Financial Services
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700 & Above Employee
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Senior Customer Comms Executive
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Mar 2013 - Jul 2014
Managed the full rebrand and transition of all Savings Customer Comms from ING Direct to Barclays Direct ensuring a smooth transition between brands during the customer journey Key Achievement: First Brand Agent for Barclays Direct, responsible for setting up a LifeSkills workshop that was delivered to local schools Managed the full rebrand and transition of all Savings Customer Comms from ING Direct to Barclays Direct ensuring a smooth transition between brands during the customer journey Key Achievement: First Brand Agent for Barclays Direct, responsible for setting up a LifeSkills workshop that was delivered to local schools
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Senior Customer Comms Executive
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Oct 2011 - Mar 2013
JOB ROLE -Executing cross- and up-sell campaigns within each statement run to meet business requirements within a set budget; -Internal stakeholder and 3rd party vendor management; -Day to day management of all changes across Fulfillment including the day to day management of the Fulfilment Executive; -Ensuring all marketing activity is consistent with TCF requirements; KEY ACHIEVEMENTS -Conducted a full review across Mortgage Fulfillment, hosted workshops and made recommendations to improve the customer journey and align Fulfillment with the new ING Direct brand; -Research, creative briefing and development of a new Customer welcome pack to improve the customer journey and increase retention. Show less
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Geek Squad
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IT Services and IT Consulting
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700 & Above Employee
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Customer Comms Executive
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Dec 2009 - Sep 2011
JOB ROLE -Marketing lead on The Carphone Warehouse Repairs Transformation project; -Creative briefing, development and implementation of monthly email newsletters and email campaigns as part of the In life customer retention programme; -Daily hands-on management of external suppliers such as mail house, printers, direct marketing, creative and digital agency; -Developing POS, posters, laminates and menu boards for the Carphone Warehouse retail stores. KEY ACHIEVEMENT -Improved the existing Repairs customer comms journey that is sent to 60 000 customers per month. This included a full review of existing customer comms, (SMS, voice-reach, email & in-store collateral) identifying gaps and introducing new and improved customer comms, forecasting spend and budgeting; Show less
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Marketing Executive
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Jun 2009 - Nov 2009
JOB ROLE -Managing the redesign of the company website - this included scoping changes, briefing the creative concept and working with a freelance web designer to implement changes across the website; -Introduced literature to assist the sales team with pitches JOB ROLE -Managing the redesign of the company website - this included scoping changes, briefing the creative concept and working with a freelance web designer to implement changes across the website; -Introduced literature to assist the sales team with pitches
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Absa Group
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South Africa
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Financial Services
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700 & Above Employee
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Marketing Executive
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Aug 2006 - Jan 2009
JOB ROLE -Delivering all marketing collateral for the launch of Momentum Credit Card. (Joint venture) and managing the ongoing joint venture relationship; -Full briefing of Call centre agents on Marketing campaigns; -Assisting with the production of radio advertising, and TV advertising; -Assisting with implementation of various marketing campaigns and collateral; -Budget administration, reconciliation and reporting for Marketing-, Acquisition-, Retention- and Joint Venture teams. KEY ACHIEVEMENTS -Conducted a Chip & PIN credit card test pilot and staff competition, which provided valuable insights for the branch and customer, roll out; -Wrote the Marketing plan and Managed the Roll out of CHIP & PIN Credit cards to market this include the development of Customer communication and in Branch elements; Show less
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Education
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2003 - 2005
University of Pretoria/Universiteit van Pretoria
B.Com, Marketing
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