Experience

Lemon Seed Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Strategist

  • Sep 2023 - Present



Homegrown Virtual Management

• CEO and Founder

  • Jun 2023 - Present



HG Insights

• United States
• IT Services and IT Consulting
• 200 - 300 Employee

• Marketing Program Specialist- Events and Campaigns

  • Oct 2022 - Jun 2023



Shippo

• United States
• Software Development
• 100 - 200 Employee

• Field Marketing and Event Specialist

  • Mar 2022 - Jul 2022

  Assisted in developing, planning and executing events, meetings, tradeshows and incentive programs. Developed budgets and established event logistics from event inception to day of event execution using Asana. Coordinated staff and event committee schedules to ensure successful event implementation. Managed creation of all creative for social media platforms and email content. Track and report costs, sales, and other various event statistics for each event in Salesforce and… Show more Assisted in developing, planning and executing events, meetings, tradeshows and incentive programs. Developed budgets and established event logistics from event inception to day of event execution using Asana. Coordinated staff and event committee schedules to ensure successful event implementation. Managed creation of all creative for social media platforms and email content. Track and report costs, sales, and other various event statistics for each event in Salesforce and Looker Worked within our web conferencing platform, Livestorm and coordinated monthly webinars and product walkthroughs. Show less Assisted in developing, planning and executing events, meetings, tradeshows and incentive programs. Developed budgets and established event logistics from event inception to day of event execution using Asana. Coordinated staff and event committee schedules to ensure successful event implementation. Managed creation of all creative for social media platforms and email content. Track and report costs, sales, and other various event statistics for each event in Salesforce and… Show more Assisted in developing, planning and executing events, meetings, tradeshows and incentive programs. Developed budgets and established event logistics from event inception to day of event execution using Asana. Coordinated staff and event committee schedules to ensure successful event implementation. Managed creation of all creative for social media platforms and email content. Track and report costs, sales, and other various event statistics for each event in Salesforce and Looker Worked within our web conferencing platform, Livestorm and coordinated monthly webinars and product walkthroughs. Show less



Christian Brothers Automotive

• United States
• Vehicle Repair and Maintenance
• 700 & Above Employee

• Marketing Specialist

  • Nov 2017 - Mar 2022

  Conducted comprehensive account reviews with decision makers in 62 client organizations, in order to improve client efficiency, productivity and satisfaction Introduced key performance metrics for operations including client retention, engagement and satisfaction data Launched marketing learning management system with 85 pieces of custom content. Increased website lead attribution by 150% by local optimization. Partnered with the Brand Marketing team to create new brand design… Show more Conducted comprehensive account reviews with decision makers in 62 client organizations, in order to improve client efficiency, productivity and satisfaction Introduced key performance metrics for operations including client retention, engagement and satisfaction data Launched marketing learning management system with 85 pieces of custom content. Increased website lead attribution by 150% by local optimization. Partnered with the Brand Marketing team to create new brand design, implementation, and roll out. Develop and nurture strong, strategic relationships with all key client stakeholders and vendors. Research and enhanced business objectives, processes and gain understanding of long-term goals and KPIs Show less Conducted comprehensive account reviews with decision makers in 62 client organizations, in order to improve client efficiency, productivity and satisfaction Introduced key performance metrics for operations including client retention, engagement and satisfaction data Launched marketing learning management system with 85 pieces of custom content. Increased website lead attribution by 150% by local optimization. Partnered with the Brand Marketing team to create new brand design… Show more Conducted comprehensive account reviews with decision makers in 62 client organizations, in order to improve client efficiency, productivity and satisfaction Introduced key performance metrics for operations including client retention, engagement and satisfaction data Launched marketing learning management system with 85 pieces of custom content. Increased website lead attribution by 150% by local optimization. Partnered with the Brand Marketing team to create new brand design, implementation, and roll out. Develop and nurture strong, strategic relationships with all key client stakeholders and vendors. Research and enhanced business objectives, processes and gain understanding of long-term goals and KPIs Show less



Houston Zoo

• United States
• Museums, Historical Sites, and Zoos
• 200 - 300 Employee

• Marketing Coordinator

  • Apr 2017 - Oct 2017

  Sourced corporate sponsorships and on boarded 2 new corporate partners. Composed SEO copy for social media pages and websites. Built retention strategy for volunteer base and increased retention rate by 20%. Organized onsite events including donor night, restaurant weekend, and Zooboo. Supervised all off site activations with corporate sponsorships. Sourced corporate sponsorships and on boarded 2 new corporate partners. Composed SEO copy for social media pages and websites. Built retention strategy for volunteer base and increased retention rate by 20%. Organized onsite events including donor night, restaurant weekend, and Zooboo. Supervised all off site activations with corporate sponsorships.



City of Tomball

• Government Administration
• 1 - 100 Employee

• Marketing Assistant

  • May 2015 - Aug 2016

  Launched summer lunch program and created registration and advertisement Analyzed Facebook, Flickr, and Twitter activities to improve engagement. Wrote social media posts, newspaper, and radio ads. Designed ads for 4th of July Celebration, Honkey Tonk Music Festival, and Food Truck Festival. Launched summer lunch program and created registration and advertisement Analyzed Facebook, Flickr, and Twitter activities to improve engagement. Wrote social media posts, newspaper, and radio ads. Designed ads for 4th of July Celebration, Honkey Tonk Music Festival, and Food Truck Festival.



Texas Association of Fairs and Events

• Waco, Texas Area

• Intern Event Manager

  • Jan 2016 - Jan 2016

  Managed nightly concerts, auctions, and raffles. Oversaw digital conference attendance. Prepared room blocks and RSVP’s. Created banquet event orders. Managed nightly concerts, auctions, and raffles. Oversaw digital conference attendance. Prepared room blocks and RSVP’s. Created banquet event orders.



Heart of Texas Fair and Rodeo

• Waco, Texas Area

• Event Marketing Intern

  • Oct 2015 - Nov 2015

  Refreshed social media accounts (Snapchat, Instagram, and Facebook) Managed over 500 volunteers and committees. Tracked attendance and music vouchers. Supported music zone giveaways and artist meet-ups. Refreshed social media accounts (Snapchat, Instagram, and Facebook) Managed over 500 volunteers and committees. Tracked attendance and music vouchers. Supported music zone giveaways and artist meet-ups.



Idea Lab Kids

• Counselor

  • Jun 2013 - Aug 2013

  Created and developed children’s activities Successfully managed over 100 children ages 1-13 Coordinated and worked with a dynamic team of councilors to create and teach STEM learning system activities. Focused on early childhood development and taught basic motor skills Created and developed children’s activities Successfully managed over 100 children ages 1-13 Coordinated and worked with a dynamic team of councilors to create and teach STEM learning system activities. Focused on early childhood development and taught basic motor skills