Christina Flores

Director, Marketing at Clean the World
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Alex G.

I had the pleasure of reporting directly to Christina for two years at Simply Self Storage and worked alongside her as she took on the major task of rebranding the Simply portfolio. She is driven, passionate, experienced, has an eye for detail and strives for perfection. As a manager, Christina is a highly effective communicator and is always willing to get in the trenches. I learned a lot working for her and always felt appreciated and valued as part of the marketing team. Christina is a pleasure to work for and will be a valued asset where ever she goes.

Scott Mumbauer

Christina and I worked together at Simply Self Storage for two years. During that time, Christina demonstrated driven and results-oriented work. Her eye for detail and high standards for excellence helped her achieve impactful changes in multiple projects, including a full rebrand of the company and its 230 physical locations across the country. Christina is an extremely supportive and professional coworker. Her thoughtful, kind, and humorous personality make her an asset to any corporate culture. She’s a highly effective communicator, extremely intuitive, and can help any team achieve incredible feats. I highly recommend her.

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Experience

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Director, Marketing
      • 2019 - Present

      Clean the World is a social enterprise committed to saving millions of lives around the world through soap recycling programs and hygiene education programs. As the Director of Marketing, I lead the implementation of Clean the World's global marketing initiatives and communication strategies to drive brand awareness and donor support for the organization and its programs. Clean the World is a social enterprise committed to saving millions of lives around the world through soap recycling programs and hygiene education programs. As the Director of Marketing, I lead the implementation of Clean the World's global marketing initiatives and communication strategies to drive brand awareness and donor support for the organization and its programs.

    • United States
    • Real Estate
    • 100 - 200 Employee
    • Director, Brand & Marketing Operations
      • Aug 2016 - Oct 2018

      •Responsible for all marketing operations for 230 company-owned locations across the United States and Puerto Rico•Lead project manager for full company rebranding, including logo redesign and creating brand guide•Ensure consistent use and adhesion to brand, including wearables, truck wraps, digital ads, and print•Assist in the redesign of the new company website, implementing new brand with responsive layout•Oversee all interior and exterior signage design and installation for both acquisitions and expansions•Control property acquisition process alongside Marketing, IT, Operations, and Training departments•Redesign retail office experience for all locations, including furniture, lighting, desks, and décor•Monitor online presence and reputation, including review data, site performance, and rankings•Grow company from 185 locations to 230 locations Show less

    • Director of Marketing
      • Jun 2009 - Aug 2016

      • Managed online Search Engine Optimization (SEO), Pay Per Click advertising (PPC), and targeted remarketing campaigns in multiple markets for over 185 locations nationwide • Responsible for content of site, social media presence, monthly promotional banners, company blog, press releases, ongoing design, and maintenance of company website & intranet• Implement, manage, and track all multichannel marketing campaigns including direct mail, high volume email marketing, customer satisfaction surveys & social media campaigns• Oversee operations at the external call center, providing scripting, training, and sales coaching to 40 external call center employees. Improved the prospect leads qualification process at the call center, substantially increasing the company reservation conversion percentage from 20% to 81% YOY• Formatted the flow of the external call center’s IVR and revamped call center script and CSR system, introducing an automated payment option that generates $78K annually• Remotely provide ongoing corporate training to field employees, corporate employees and agents at the call center using a variety of training platforms including GoToMeeting, TeamViewer and PowerPoint• Oversee online reputation management, ensuring customer reviews and ratings are monitored and responded to accordingly• Foster strategic partnerships with online lead aggregators, negotiating all contracts and contract renewals• Manage company blog and presence on Facebook and other social media outlets• Created virtual customer satisfaction surveys geared toward reducing companywide vacancy rates and enhancing overall quality and customer service• Overhauled the company Intranet and headed the development of an online content management system, allowing 300+ employees to access documents in real time via the internet• Favorably reduced annual Yellow Pages expenditures by $2.5m since June 2009 Show less

    • United States
    • Staffing and Recruiting
    • 200 - 300 Employee
    • Marketing Coordinator
      • Feb 2007 - Jun 2009

      • Spearheaded all lead generation and employee retention campaigns: training & sales presentations, direct mail, banner ads, mass fax and email blasts, predictive dialing and other telemarketing campaigns, web content, and customer satisfaction surveys • Posted over 4,000 open positions simultaneously to several major jobs boards generating over 250 leads per day generating an average of $700K in total weekly sales • Launched corporate website in 2007 that hosted upwards of 5,000 open therapy positions online, essentially positioning the company as the largest online source for nationwide therapy jobs. Responsible for the ongoing design, content optimization and overall maintenance of the site • Created training and sales presentations for internal and external use • Coordinated conference attendance at the local and national level and worked in conjunction with various vendors to design branded promotional items including banners, informational packets, sales presentations, flyers, brochures, conference booth displays, postcards and business cards • Coordinated conference attendance at the local and national level and worked in conjunction with various vendors to design branded promotional items including banners, informational packets, sales presentations, flyers, brochures, conference booth displays, postcards and business cards Show less

    • Marketing Coordinator
      • Jun 2006 - Feb 2007

      • Developed content and creative design for corporate website, company logo, banners, informational packets, sales presentations, flyers, brochures, conference booth displays, postcards and business cards • Managed event-marketing program, including trade shows and seminars • Responsible for marketing communication, including press releases and white papers • Organized both in-house and outsourced telemarketing campaigns for inbound/outbound lead generation • Developed content and creative design for corporate website, company logo, banners, informational packets, sales presentations, flyers, brochures, conference booth displays, postcards and business cards • Managed event-marketing program, including trade shows and seminars • Responsible for marketing communication, including press releases and white papers • Organized both in-house and outsourced telemarketing campaigns for inbound/outbound lead generation

    • Intern
      • Aug 2005 - Nov 2005

      • Performed market and industrial research for both local and other U.S. and international World Trade Center members including gathering trade statistics, economic information, and contacts in their particular industry sector • Compiled listings of future trade shows respective to each member’s particular industry, alerting them of trade leads and potential business opportunities • Coordinated events and was primarily responsible for compiling attendance list, target marketing, compiling economic and industry specific information, and the overall setup of the event. • Organized both in-house and outsourced telemarketing campaigns for inbound/outbound lead generation Show less

    • Marketing Consultant
      • May 2005 - Aug 2005

      • Operated as an extension of the marketing and advertising department by provided data-driven multi-channel marketing and business intelligence solutions to the international marketplace. • Operated as an extension of the marketing and advertising department by provided data-driven multi-channel marketing and business intelligence solutions to the international marketplace.

Education

  • Rollins College
    BA, International Business
    2002 - 2006
  • Granby High School
    High School Diploma, High School/Secondary Diplomas and Certificates
    1999 - 2002

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