Experience

DreamBox Learning

• United States
• E-Learning Providers
• 200 - 300 Employee

• Vice President of Marketing

  • Jun 2021 - Aug 2022

  Bellevue, Washington, United States DreamBox Learning®, the leading K-12 education technology provider, is radically transforming the way the world learns. As the only dual-discipline solution rated “Strong” by Johns Hopkins’ EvidenceforESSA.org in both mathematics and reading, DreamBox uniquely provides schools high-quality adaptive learning solutions independently proven to accelerate student growth. Built by teachers and for teachers, DreamBox empowers educators with robust data analytics and content-specific professional… Show more DreamBox Learning®, the leading K-12 education technology provider, is radically transforming the way the world learns. As the only dual-discipline solution rated “Strong” by Johns Hopkins’ EvidenceforESSA.org in both mathematics and reading, DreamBox uniquely provides schools high-quality adaptive learning solutions independently proven to accelerate student growth. Built by teachers and for teachers, DreamBox empowers educators with robust data analytics and content-specific professional development solutions to complement instruction. DreamBox supports 400,000 educators and approximately 6 million students in all 50 states, the District of Columbia, Puerto Rico, and throughout the United Kingdom, Australia, Canada, and Mexico. Show less



BetterLesson

• United States
• Professional Training and Coaching
• 100 - 200 Employee

• Vice President of Marketing

  • Apr 2019 - May 2021

  Cambridge, MA - Established overall vision and strategy for marketing to advance the company's competitive edge and further develop the brand as an industry leader. - Collaborated with the executive team on larger company strategy and goals. - Built and managed a 4-person marketing team focused on digital marketing, product/partner marketing and sales enablement, content development and communications, and virtual and in-person conferences and events. - Developed, administered, and aligned… Show more - Established overall vision and strategy for marketing to advance the company's competitive edge and further develop the brand as an industry leader. - Collaborated with the executive team on larger company strategy and goals. - Built and managed a 4-person marketing team focused on digital marketing, product/partner marketing and sales enablement, content development and communications, and virtual and in-person conferences and events. - Developed, administered, and aligned marketing metrics directly with business metrics, creating top-line revenue growth for the organization. - Established and optimized systems and processes to increase sales and marketing velocity including Salesforce objects and reports, HubSpot instance complete build-out, automated collateral, campaign, and event request processes. - Deployed key PR activities resulting in BetterLesson gaining the highest share of voice among target media outlets - Created and executed a data-driven marketing plan and budget delivering 2.4% above goal. - Grew marketing generated revenue by 200% through diversification of marketing channels and building programs to nurture leads successfully through the funnel. About BetterLesson Professional Learning Reimagined BetterLesson empowers educators to prepare students for success in a rapidly changing world by providing virtual and in-person professional learning solutions focused on the Essential Elements of Student-Centered Teaching and Learning. Show less



BrightBytes

• United States
• Education Administration Programs
• 1 - 100 Employee

• Vice President of Marketing | Senior Director of Marketing

  • Dec 2015 - Apr 2019

  San Francisco Bay Area - Provided executive leadership to Marketing organization including corporate, product and partner/channel marketing and communications. - Positioned company to achieve growth, revenue and profitability goals. - Developed strategic plan, KPI goals, budget and ROI tracking. - Built and professionally developed a 4-person team of marketing professionals to increase brand value and awareness, bring products to market, execute national campaigns and generate leads. Coached members… Show more - Provided executive leadership to Marketing organization including corporate, product and partner/channel marketing and communications. - Positioned company to achieve growth, revenue and profitability goals. - Developed strategic plan, KPI goals, budget and ROI tracking. - Built and professionally developed a 4-person team of marketing professionals to increase brand value and awareness, bring products to market, execute national campaigns and generate leads. Coached members through challenges, provided support for growth and motivated strong performance. - Directed marketing programs and campaigns including email, direct mail, advertising, digital marketing, conferences, content nurture programs, webinars, public relations and earned media. - Evolved the company positioning from single module provider to best-in-class, end-to-end management solution organization. Successfully achieved goals of generating and influencing 60% of revenue and diversifying revenue across products. - Developed new processes and employed key technology, including Salesforce and Marketo, to ensure robust pipeline of highly qualified leads, timely delivery to sales and continuous improvement. Implemented robust marketing automation instance designed to engage and nurture new leads and cross-market to existing customers. Formalized lead generation efforts to maximize results from events and outreach. - Implemented events strategy to increase thought leadership positioning, reducing spend by 33% and increasing ROI by 27%. ABOUT BRIGHTYTES BrightBytes is a privately-held, end-to-end data management solution company specializing in the Education market; they provide immediately actionable, unified data. Show less



Teaching Channel

• United States
• E-Learning Providers
• 1 - 100 Employee

• Director of Marketing

  • 2013 - 2015

  Oakland, CA - Led strategic planning and initiatives to drive customer interest, competitive market research, pricing strategy, website development, traffic growth, technology implementations and new distribution channel identification. - Conceived and developed innovative marketing programs that achieved aggressive company revenue objectives. - Created compelling, brand-aligned advertising opportunities. - Developed and implemented comprehensive marketing strategy and plans to: 1) launch… Show more - Led strategic planning and initiatives to drive customer interest, competitive market research, pricing strategy, website development, traffic growth, technology implementations and new distribution channel identification. - Conceived and developed innovative marketing programs that achieved aggressive company revenue objectives. - Created compelling, brand-aligned advertising opportunities. - Developed and implemented comprehensive marketing strategy and plans to: 1) launch Teaching Channel Teams platform and 2) drive customer demand. - Hired and managed consultant to initiate SEO and SEM strategies. - Optimized lead generation and Sales funnel process to increase number of leads and effectively transition prospects into sales. - Created and executed effective advertising plan, including outbound sales of media. Managed and tracked team leads/opportunities and advertising results through Salesforce, enabling transparency and motivating goal performance. - Provided key strategic guidance and support to Advertising team, ensuring goal attainment and effective resource allocation. ABOUT TEACHING CHANNEL Teaching Channel is a $6MM, nonprofit company providing subscription-based, multi-platform, professional development videos for teachers. Show less



University of Phoenix

• United States
• Higher Education
• 700 & Above Employee

• Senior Marketing Manager, Continuing Teacher Education

  • 2012 - 2013

  San Francisco, CA - Defined target audience and program viability for the organization while creating opportunities to reach target audience. - Measured campaign impact on lead generation and registrations. - Established goals for Continuing Teacher Education Programs and strategies for achievement. Directed optimization of current campaigns, increasing ROI by 24%. Introduced lead generation and lead nurture programs to increase leads and effectively transition them to registrations. - Produced… Show more - Defined target audience and program viability for the organization while creating opportunities to reach target audience. - Measured campaign impact on lead generation and registrations. - Established goals for Continuing Teacher Education Programs and strategies for achievement. Directed optimization of current campaigns, increasing ROI by 24%. Introduced lead generation and lead nurture programs to increase leads and effectively transition them to registrations. - Produced comprehensive competitive analysis, recommending 2013 pricing based on results and product development feedback. ABOUT UNIVERSITY OF PHOENIX The University of Phoenix is a privately-held college with open enrollment admission policy and more than 100 degree programs. Show less



DreamBox Learning

• United States
• E-Learning Providers
• 200 - 300 Employee

• Senior Marketing Programs Manager

  • 2011 - 2012

  - Increased brand value and awareness through multi-faceted programs including promotions, webinars, email, direct mail and website optimization. - Led marketing communications and program focus transition from consumers to school market. - Established SEO and PPC strategy, market segmentation and messaging for targeted audiences. - Evaluated current programs for ROI, making recommendations and deploying quarterly promotional programs that met or exceeded estimated ROI. Developed… Show more - Increased brand value and awareness through multi-faceted programs including promotions, webinars, email, direct mail and website optimization. - Led marketing communications and program focus transition from consumers to school market. - Established SEO and PPC strategy, market segmentation and messaging for targeted audiences. - Evaluated current programs for ROI, making recommendations and deploying quarterly promotional programs that met or exceeded estimated ROI. Developed various print and digital sales tools for specific market segments. - Initiated partnership with WeAreTeachers, leveraging their install base and expanding awareness of company offerings. - Collaborated with Sales to understand customer needs, pain points and funding options. Aligned marketing programs with customer feedback. Partnered with sales to develop customized, monthly email campaigns targeting regional feedback and funding options. -Created marketing requirements document for Salesforce and LoopFuse implementations. ABOUT DREAMBOX LEARNING DreamBox is a privately-held, online adaptive learning technology provider focused on mathematics education for pre-kindergarten through middle school students. Show less



Math Solutions

• United States
• Education Administration Programs
• 1 - 100 Employee

• Marketing Manager

  • 2009 - 2011

  Sausalito, CA - Project managed rebranding effort including identification and management of design group roll-out plan, and schedule of launch events. - Developed and implemented marketing communications collateral and programs including catalog pages, online store pages, web pages, newsletters, landing pages, white papers, integrated direct mail promotional offers and sales support tools resulting in a 36% increase in publications sales from prior year - Managed the development of the Math Solutions… Show more - Project managed rebranding effort including identification and management of design group roll-out plan, and schedule of launch events. - Developed and implemented marketing communications collateral and programs including catalog pages, online store pages, web pages, newsletters, landing pages, white papers, integrated direct mail promotional offers and sales support tools resulting in a 36% increase in publications sales from prior year - Managed the development of the Math Solutions Quarterly Newsletter, defining themes, writing content and identifying resources for additional content. - Launched new online math services for educators (ePD™) with integrated marketing programs that resulted in achieving 83% of budget by mid-year Show less