Experience

Switchee

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Head of Marketing

  • Nov 2022 - Present

• Marketing Manager

  • Nov 2021 - Present

  - Responsible for Switchee’s marketing strategy, ownership of lead generation, branding, events and content. - Deliver tactical, end-to-end strategies to drive contact acquisition and demand generation.- Brand positioning as the business scales. - Marketing metric analysis and reporting to senior leaders and stakeholders. - Ensure marketing communications are effective and on-brand across the website, advertising and social channels- Set, own and deliver Switchee’s events calendar - in-person and virtual, including trade shows, conferences, sponsorships, awards and hosted events. - External supplier management. Show less



3M

• United States
• Industrial Machinery Manufacturing
• 700 & Above Employee

• North Europe Activation Marketer

  • Jul 2021 - Nov 2021

• Segment Marketing Executive UK & Ireland - Personal Safety Division

  • Sep 2018 - Sep 2021

  • Responsible for developing and executing end-user marketing segment plans for the full range of Personal Safety Product Portfolio; specifically targeting the Heavy Manufacturing and Transportation sector through an in-depth understanding of customer persona. • Project Manage and collaborate across Global/EMEA teams to localise and execute targeted digital campaigns within budget and on time to drive commercial targets across UK and Ireland. Proficient in both Eloqua and Salesforce. • Brief and manage relationship with creative agencies to develop engaging content including literature, assets and collateral. • Key Account Marketing. Strategically working with Key Account Managers to provide marketing support to drive business retention and pipeline opportunity within large national accounts. • Build and strengthen contractual relationships with external suppliers; including investment negotiations to ensure maximum return on investment (ROI). • Responsible for owning, developing and execution of the UK training and services marketing plan to deliver 10% growth through various channels including paid search (PPC) and Search Engine Optimisation (SEO). • Drive customer contact acquisition through paid media (social), competitions and advertising. • Identify, critically analyse and manage external relationships with Key Opinion Leaders in the Personal Safety Market. • Research, plan and execute relevant industry events to build brand awareness and generate marketing qualified leads (MQL’s). Show less



Road Haulage Association (RHA)

• United Kingdom
• Truck Transportation
• 100 - 200 Employee

• Head of Marketing

  • Jul 2017 - Jul 2018

  • Commercially minded, lead the marketing team to deliver the full spectrum of end to end marketing campaigns to increase acquisition and ensure market retention across 11 commercial business channels. • Responsible for all aspects of the positive performance and delivery of four key businesses events. • Line Management duties, supporting a team of four. • Full marketing and events budget management and authorisation. • Collaborate with Directors and colleagues across the business to ensure the marketing plan is aligned and supporting the overall business strategy. • Negotiation and relationship management with third parties; including creative agencies, publications, event management agencies • Brand Manager and Governor of all external communications; ensuring all communications adhere to branding guidelines and are of first-rate quality. Show less



British Gas

• United Kingdom
• Utilities
• 700 & Above Employee

• Industrial & Commercial Marketing Manager

  • Dec 2016 - Aug 2017

  Accountable for creating, owning and delivering a portfolio of marketing and customer correspondence to support the retention and acquisition of Industrial and Commercial direct energy customers.Supporting a UK wide sales team I deliver the end to end process of campaign planning, delivery, quality, evaluation and closedown of marketing campaigns to agreed budgets and timescales.A key part of my role is to research and analyse industry information and use customer insights to identify key issues, trends and opportunities for use in engaging, ‘of the moment’ marketing and communications. Specifically I have achieved this through partnership development and on-going management of key industry bodies to raise the businesses profile and drive sales opportunities. Show less

• Trade Marketing Manager

  • Apr 2015 - Dec 2016

  Responsible for the creation, implementation and delivery of a proactive but flexible trade marketing strategy targeting the social housing industry. Working with a national sales team to develop business opportunities to deliver the British Gas Energy Company Obligation targets plus cross-selling additional products and services to improve the energy efficiency of social housing stock. Through partnership working directly with local authorities assist them in showcasing their sustainability strategies and CSR by developing in-depth case studies. Also, management of sourcing, writing and submitting industry relevant awards applications. In 2016 this equaled 11 submissions with a 100% finalist or award rate. Show less



Thameswey

• Project Manager

  • May 2014 - Apr 2015

  • Full bid writing and successful procurement of £2.61million DECC ‘Green Deal Communities’ funding on behalf 12 District and Borough Authorities. Full project planning, budgeting and bid development and submission. • Project Manager from initial concept to delivery a £2.61million external wall insulation project; including proposition development, project launch, traditional and digital marketing, sales and budget management. Resulted in project exceeding all targets within budget at time of new employment.• Staff recruitment and Line Management of three team members.• Supply chain procurement, management and contractual development. Show less

• Project Officer

  • Dec 2012 - May 2014

  • Develop and manage a County-wide initiative to retrofit Surrey’s social housing stock. • Research, and project manage a Surrey-wide housing stock appraisal using Energy Performance Certificates (EPC) data and Geographical Information Systems (GIS) to visually represent the condition of Surrey’s housing stock.• Deliver a collective energy switching campaign in conjunction with the Surrey County Council. • Co-project manage a Department of Health funded project to provide support to Surrey’s vulnerable residents in partnership with 11 local authorities. • Provide impartial energy and water efficiency advice to the public and private sectors through interpreting technical surveys and reports.• Generate and present updates and summary reports to senior managers. • Deliver training and support to staff and ensure the effective running of the energy call centre Show less



Centre for Sustainable Energy

• United Kingdom
• Civic and Social Organizations
• 1 - 100 Employee

• Energy Advisor- Intern

  • Jun 2012 - Dec 2012

  During this 6 month Internship worked in the following areas of the business: • Provided impartial energy advice over the phone, email and through outreach community events. • As an active member of the team I conducted home visits to support clients of varying ages and social backgrounds to make energy improvements. • Partnership working with local and national organisations delivering training to volunteers. • Updated the projects databases and referred clients to appropriate schemes. • Supported all colleagues, collated data for project evaluation, and wrote energy advice fact sheets and developed promotional merchandise. Show less