Experience

The Kent Companies

• United States
• Retail
• 1 - 100 Employee

• Human Resources Generalist

  • Jun 2023 - Present



VisitMidland

• United States
• Travel Arrangements
• 1 - 100 Employee

• Communications & Marketing

  • Jul 2022 - Jun 2023



Glazer's Beer and Beverage, LLC

• United States
• Wholesale
• 100 - 200 Employee

• Brand Manager

  • Mar 2021 - Jul 2022

  Specialist in using extensive market knowledge & a successful team management style to both build & execute detailed relevant marketing plans to drive local brand growth, sustain existing consumer bases, while managing a broader picture focused on our impact of overall share growth in market. Supplier management spanning 2 branches (Odessa & San Angelo) of over 200 Brands, 12 suppliers, 5 district managers & 25 sales reps Retail Brand & Marketing Programming including locally… Show more Specialist in using extensive market knowledge & a successful team management style to both build & execute detailed relevant marketing plans to drive local brand growth, sustain existing consumer bases, while managing a broader picture focused on our impact of overall share growth in market. Supplier management spanning 2 branches (Odessa & San Angelo) of over 200 Brands, 12 suppliers, 5 district managers & 25 sales reps Retail Brand & Marketing Programming including locally relevant marketing opportunities, creating and building Point of Sale and signage, identifying rate of sale issues & solutions, setting up sampling opportunities, supporting relevant and impactful events locally & nationally Strategic Team & Individual Incentive Execution Brand & Product Innovation Market Strategy Networking & relationship management with new retail outlets, on and off premise, solidifying partnerships and building lasting framework for success for both parties Show less Specialist in using extensive market knowledge & a successful team management style to both build & execute detailed relevant marketing plans to drive local brand growth, sustain existing consumer bases, while managing a broader picture focused on our impact of overall share growth in market. Supplier management spanning 2 branches (Odessa & San Angelo) of over 200 Brands, 12 suppliers, 5 district managers & 25 sales reps Retail Brand & Marketing Programming including locally… Show more Specialist in using extensive market knowledge & a successful team management style to both build & execute detailed relevant marketing plans to drive local brand growth, sustain existing consumer bases, while managing a broader picture focused on our impact of overall share growth in market. Supplier management spanning 2 branches (Odessa & San Angelo) of over 200 Brands, 12 suppliers, 5 district managers & 25 sales reps Retail Brand & Marketing Programming including locally relevant marketing opportunities, creating and building Point of Sale and signage, identifying rate of sale issues & solutions, setting up sampling opportunities, supporting relevant and impactful events locally & nationally Strategic Team & Individual Incentive Execution Brand & Product Innovation Market Strategy Networking & relationship management with new retail outlets, on and off premise, solidifying partnerships and building lasting framework for success for both parties Show less



Red Bull

• Austria
• Food and Beverage Services
• 700 & Above Employee

• Consumer Collecting Specialist

  • Oct 2018 - Jan 2020

  Managing trial driving & brand building initiatives throughout Colorado and New Mexico. Coaching and developing teams to execute regional plans. Increasing relevancy with the target consumer through authentic relationships, experiences, and activations.

• Field Marketing Specialist

  • Oct 2017 - Oct 2018

• Field Marketing Specialist

  • Aug 2016 - Sep 2017

• Athlete Activation Specialist

  • May 2016 - Aug 2016

  Athlete Media Communications Project Role: Karl Meltzer’s Appalachian Trail Red Bull Chasing Thermals Red Bull Storm’s Edge

• Sports Marketing Coordinator

  • Oct 2013 - Apr 2016

  • Create, establish and maintain local partnerships to utilize marketing opportunities for Red Bull Cliff Diving and Red Bull Air Race. • Create and execute indirect sampling opportunities within the DFW Market. • Plan and Oversee on site marketing activations. • Create content for partners to publish in order to educate their social media following. • Planning of Wings Team missions built around the target audience of the event • Build and manage "Street Team" used for… Show more • Create, establish and maintain local partnerships to utilize marketing opportunities for Red Bull Cliff Diving and Red Bull Air Race. • Create and execute indirect sampling opportunities within the DFW Market. • Plan and Oversee on site marketing activations. • Create content for partners to publish in order to educate their social media following. • Planning of Wings Team missions built around the target audience of the event • Build and manage "Street Team" used for collateral distribution • Working directly with FMS to find sampling opportunities

• Flugtag Pilot Liaison

  • Mar 2013 - Oct 2013

  • Met with potential team candidates and provided assistance throughout the application process • Presented potential team applications to the Red Bull DFW Cell Group. • Managed all 36 competing teams for 5 months leading up to event • Created a time line for each team to build a craft successfully • Worked with Hangman Productions to ensure safety of all team crafts before event day • Coordinated conference calls with team captains and Red Bull Risk Management • Coordinated… Show more • Met with potential team candidates and provided assistance throughout the application process • Presented potential team applications to the Red Bull DFW Cell Group. • Managed all 36 competing teams for 5 months leading up to event • Created a time line for each team to build a craft successfully • Worked with Hangman Productions to ensure safety of all team crafts before event day • Coordinated conference calls with team captains and Red Bull Risk Management • Coordinated all event weekend plans for each team individually • Oversaw all teams and flights on event day

• Wings Team Member

  • Aug 2011 - Mar 2013

  • Face to face consumer interactions • Giving a local face to a global brand • Assisted FMS with planning Blue & Silver Campaigns & Big moments in the Dallas area: TX-OU weekend, St. Patrick’s Day, Memorial Day, Red Bull Total Zero release, Red Bull Editions release • Recruitment and training of new Wings Team Members • A part of wings team task force for the following special events: Red Bull Soapbox, Formula 1, South by Southwest, , Red Bull King of the Rock, Red Bull Thre3Style,… Show more • Face to face consumer interactions • Giving a local face to a global brand • Assisted FMS with planning Blue & Silver Campaigns & Big moments in the Dallas area: TX-OU weekend, St. Patrick’s Day, Memorial Day, Red Bull Total Zero release, Red Bull Editions release • Recruitment and training of new Wings Team Members • A part of wings team task force for the following special events: Red Bull Soapbox, Formula 1, South by Southwest, , Red Bull King of the Rock, Red Bull Thre3Style, Red Bull Game Breakers



Hydrous WakeParks

• Allen, TX

• Marketing Coordinator

  • Mar 2011 - Dec 2011

  • Designed and created marketing collateral to promote grand opening • Face to face interactions with locals to educate them on the attraction coming to their town • Set-up and executed marketing activations at local boat shows • Managed social media pages • Scheduling of grand opening events • Designed and created marketing collateral to promote grand opening • Face to face interactions with locals to educate them on the attraction coming to their town • Set-up and executed marketing activations at local boat shows • Managed social media pages • Scheduling of grand opening events