Experience

Timberline Lodge

• United States
• Recreational Facilities
• 1 - 100 Employee

• Director of Marketing & PR

  • Aug 2015 - Present

  * Responsible for all aspects of sales, marketing and PR activities. * Reports directly to the President / Area Operator. * www.powderalliance.com - Board of Advisors. * www.skioregon.org - Board of Directors. * Responsible for all aspects of sales, marketing and PR activities. * Reports directly to the President / Area Operator. * www.powderalliance.com - Board of Advisors. * www.skioregon.org - Board of Directors.



Postano

• United States
• Software Development

• Director of Business Development

  • Jan 2015 - Jul 2015

  Postano transforms how brands engage with fans. The Postano platform is a powerful aggregator, bringing together social media conversations and content streams from around the web. Our platform brings the conversation together in a single view for events, retail spaces, websites, mobile apps, and executive dashboards. * Creation of long-term value for Postano from customers, markets and relationships. Report directly to President and CEO. * Sales channel identification and development. Client engagement ranges from $10,000 - $250,000. * Development of client side marketing ROI models, value propositions and growth strategies. * Extensive experience in proposal response preparation, and pitching to C-Level, VP and Director level executives. *Lead multi-functional marketing producers, through creative, development, strategy, etc * Client list includes: Hilton Hotel Group, Kaiser Permanente, American Heart Association, Radisson Hotel Group



Blue Collar Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Sales & Marketing Director

  • Jan 2012 - Jul 2014

  Blue Collar is a full-service interactive advertising agency with a passion for creative work that is soulful, intelligent, imaginative, unique and provocative. Co-founded by three partners with over 40-years of collective creative and client service experience, Blue Collar offers a well-balanced suite of services to provide clients with a one-stop-shop for their interactive needs. Committed to staying small and nimble, Blue Collar is able to help clients gain a competitive advantage through quick response with blue collar work ethics and values. At its core, Blue Collar is a group of inspired and experienced thinkers, adventure seekers, look-insiders, tinkerers, and curious souls with a never-say-die creative drive to improve each and every day. For more information about Blue Collar, visit http://www.bluecollaragency.com. ● Deliver client-side, highly technical, integrated digital sales and marketing solutions. Knowledge base includes: eCommerce, ERP integration, Mobile, Social Media, SEO, Application Development, Email Marketing, Analytics, etc. ● Lead multi-functional website producers, including 3rd party vendors, through discovery process, creative, development, strategy, IT, etc. ● Sales channel prospecting, identification, and development. Client engagement ranges from $75K - $400k. ● Development of marketing / sales ROI models, value propositions and growth strategies. ● Extensive experience in proposal response (both Government and private sector), preparation, presentation and pitch 30 - 50 times yearly to C-Level, VP and Director level executives. ● Develop and implement sales and marketing strategy and supporting tactics to drive agency awareness and client conversion. ● Extensive sales and marketing experience to B2C and B2B distribution models. ● Budget and resource awareness that fulfills client needs and agency capabilities. ● Client list includes: Sun Valley Resort, Snowbasin Resort, DPS Skis, Superfeet, Petzl, Nautilus



Summit Projects

• United States
• Design Services
• 1 - 100 Employee

• Sales & Marketing Director

  • Jan 2008 - Jan 2012

  Summit Projects is a full service "custom" interactive agency providing rich on-line experiences (websites), marketing solutions & a variety of on-line sales services for clients who demand being on the cutting edge. In addition to interactive design, strategic tools such as SEO, Email Marketing, SMS Marketing, CMS, CRM are developed to facilitate unlimited web presence & functionality. Well rounded vision has lead Summit to execute projects in Hi-Tech, Active Lifestyle, Entertainment, Travel, Financial Services, Education, Healthcare & Manufacturing. A brief overview of Summit clients include Nike, Lucas Arts (Indiana Jones & Star Wars), Tahoe Mountain Resorts, Norwegian Cruise Lines, Swiss Army, Smart Wool and Xerox. ● Formulate and sell integrated digital sales and marketing strategies and merge with off-line marketing efforts. Knowledge base includes: eCommerce, Mobile, Social Media, Application Development, Email Marketing, Analytics, etc. ● Sales channel prospecting, identification, and development. Client engagement ranges from $75K - $1.2M. ● Generate new business (for a 40+ person advertising agency) in excess of $2million and facilitate/maintain/expand current business in excess of $5million. Average sales conversion figure is $120,000. ● Sales channel development evaluation, strategy and tactical execution. ● Extensive experience in RFP responses, presentation preparation and sales pitch. ● Development of ROI models, value propositions and growth strategies. ● Client advisory roll regarding cohesive coordination of marketing and sales strategies within on-line and off-line marketing efforts. ● Budget and resource awareness that fulfills client needs and Summit capabilities. ● Continually educate on current interactive technologies and on-line sales and marketing strategies. ● Client list includes: Nike, K2, Smartwool, Outdoor Research, Umpqua Bank, Sage, Redington and Rio Fly Fishing



Solution Consulting Inc.

• United States
• Technology, Information and Internet

• President / Owner

  • Apr 2001 - Jul 2008

  Sales and Marketing Solutions for the Active Lifestyle Industry. International & Domestic leadership in sales, marketing, branding, production/sourcing, promotions in Surf, Wind, Kite sectors. Clients include: Cobalt Surfboards / dba BlueCoil Surf – Santa Cruz, CA. Sales & Marketing Consultant. February 2006 – November 2006. *Formulation & implementation of Marketing Strategy for start-up, mid-term and long term visions. *Formulation & execution of Business Plan, anticipating $1.2million in gross revenue by month 24. *Transition from European based production to Asia based production with goal of extending profit while not compromising availability & quality. *Development & management of 4 person sales/support staff. High Surf Accessories – North Shore, Oahu. Sales & Marketing Consultant. March 2006 – August 2006. *Formulation & execution of Business Plan, anticipating $500,000 in gross revenue by month 12. *Formulation & implementation of Marketing Strategy for start-up, mid-term and long term visions.



Wipika International

• Sales and Marketing Director, North & South America.

  • 2005 - 2007

  * Manage/generate sales in excess of $1/2 million operating in dual manufacturing and wholesale business models. * Establish & execute brand identity through comprehensive marketing vision for the territory. * Development and coordination of marketing and sales strategies with International mother company to favorably influence relevant markets. * Manage/generate sales in excess of $1/2 million operating in dual manufacturing and wholesale business models. * Establish & execute brand identity through comprehensive marketing vision for the territory. * Development and coordination of marketing and sales strategies with International mother company to favorably influence relevant markets.



Gaastra International Group Ltd. – Hong Kong

• Sales and Marketing Director

  • Apr 2001 - Apr 2005

  Gaastra International Group, Ltd. – Hong Kong * Manage sales in excess of $10million with approximately 44 world-wide distributors. * Specializing in Gaastra Windsurfing, Gaastra Kiteboarding, Tabou Windsurfing & Tabou Surf. * Formulate and execute marketing and sales vision based on market speculation and feedback. * Establish production based on pricing, timing and demand requirements of market. * Logistical coordination & procurement with suppliers based on product cycles and market demand. * Maintain and execute previous Marketing Director responsibilities.



Wipika North America – Hood River, Oregon

• Intl. Sales Manager South America & Oceania

  • Oct 2001 - Nov 2002

  * Manage/generate sales in excess of $2 million in newly developing market with 10+ importer customers. * Establish new and build existing relationships in region. * Troubleshoot currency, duty/import, pricing and Internet issues. * Manage/generate sales in excess of $2 million in newly developing market with 10+ importer customers. * Establish new and build existing relationships in region. * Troubleshoot currency, duty/import, pricing and Internet issues.



North Sports, Inc. - White Salmon, Washington

• Marketing Director

  • 1998 - 2000

  *Promoted to highly visible position based on ability to prospect, negotiate, close deals, and forecast/track business activities. * Manage $250,000 marketing budget by allocating funds to maximize product exposure and promote market share of products. * Introduction of "Kite boarding" into North American market resulting in $2.5 million in sales and market domination in the first 12 months. *Development of marketing and sales strategies including but not limited to product imaging and merchandising, advertising campaign, event promotions and competitions, recruitment and management of athletes to form brand image. * Theorize, design, and execute market specific events and promotions. * Development and coordination of marketing and sales strategies with International mother companies in order to influence relevant markets. * Negotiation of all advertising rates and exposure "outline" with all industry related publications. Maintain relations with entire editorial staffs to maximize exposure for brands

• Sales Representative

  • 1997 - 2000

  * Manage $1million sales territory and consistently perform above sales targets. * Increase of territory sales by 28% since 1997. * Pioneered yearly client promotions in Canada and Mid Western US in order to cultivate relationships directly resulting in increased territory sales.