Marketing Director

• May 2022 - Present

Social Media Marketing Specialist

• Apr 2021 - Jul 2022

• Designed & implemented weekly social media schedules for 5+ clients through Facebook, Instagram, TikTok, Youtube, Twitch, & Twitter • Presented monthly social audits to clients in order to assess and gauge campaign and activations, resulting in strategy optimizations for future client growth • Spearheaded social media strategies for multiple clients • Developed relevant competitor in-depth analysis, database management, evaluations, and reports for optimized digital strategies • Designed & implemented weekly social media schedules for 5+ clients through Facebook, Instagram, TikTok, Youtube, Twitch, & Twitter • Presented monthly social audits to clients in order to assess and gauge campaign and activations, resulting in strategy optimizations for future client growth • Spearheaded social media strategies for multiple clients • Developed relevant competitor in-depth analysis, database management, evaluations, and reports for optimized digital strategies

Fan Engagement Manager

• Apr 2016 - Oct 2020

I collaborated with artists, management, and labels to develop and execute digital and social media campaigns. I finalize and conveyed work scope and definite targets to management, label, and artist and liaised between fan bases/clubs, such as Melissa Etheridge to Of Mice and Men. I built positive relationships with clients. I toured with the Backstreet Boys on their global tour as a digital manager and fan liaison. I develop and deliver relevant competitor in-depth analysis, database management, evaluations, and accurate reports. • I served as a digital manager and fan liaison for the Backstreet Boys' international tour • I managed digital operations of 12+ artists, including Backstreet Boys, while boosting brand image by streamlining the company's digital platforms.

Head of Audience

• Apr 2016 - Oct 2020

Digital Account Manager

• Mar 2013 - Apr 2016

I designed and implemented effective social media brand strategies via coordinating with the clients' marketing departments. I boosted the marketing campaigns for programs, such as Photoshop, Illustrator, and iMovie by designing graphics and media strategies. I developed, oversaw, and sustained social media marketing in various platforms of over nine clients including Fifth Harmony, New Kids on the Block, and Matchbox 20. I integrated communication campaigns, coordinating the creation, and offered exceptional on-going support to the team. • I deployed robust methodologies to assess and improve campaigns' performance and social media strategies. • I spearheaded fan voting campaign at MTV Video Music Awards for Fifth Harmony, leading them to win Artist of the Year

Production Assistant/Artist Day-to-Day

• Jun 2007 - Oct 2013

I served as a key production assistant by managing accurate day-to-day schedules, promotional outings, organizing fan "Meet-and-Greet" functions, guest list, ticket request, and sponsor promotions. I administered several facets of robust artist management and media director within time constraints. • I planned, designed, and deployed an effective skillset to build and maintain life-long relationships with fans across the globe. • I oversaw various facets of day-to-day relations while on three sold-out North American Tours.

Brand Ambassador

• Jul 2010 - Aug 2010

Worked with artists on Allstate campaign in the North East regarding “to not text and drive”. Duties included engaging attendees with promotional materials and guiding attendees as directed by on-site campaign team leaders. Helping to set strategy for campaign, and target audience. Worked with artists on Allstate campaign in the North East regarding “to not text and drive”. Duties included engaging attendees with promotional materials and guiding attendees as directed by on-site campaign team leaders. Helping to set strategy for campaign, and target audience.

Customer Service Associate

• Jun 2006 - Jun 2010

Duties include selling merchandise at events, communicating with buyers, developing and implementing new ideas, promoting new products and packing and shipping at the main warehouse. Duties include selling merchandise at events, communicating with buyers, developing and implementing new ideas, promoting new products and packing and shipping at the main warehouse.

Assistant to the President

• Aug 2006 - Jun 2007

Handled day-to-day office responsibilities such as scheduling for clients, scouted for new talent, tour managed and traveled with artists as label representatives, maintained online assets and worked personally with artists. Handled day-to-day office responsibilities such as scheduling for clients, scouted for new talent, tour managed and traveled with artists as label representatives, maintained online assets and worked personally with artists.

Intern

• Sep 2005 - May 2006

Assisted with online promotion for all signed artists. Took part in A&R/production meetings with the president and Columbia employees. Assisted with online promotion for all signed artists. Took part in A&R/production meetings with the president and Columbia employees.