Matt Meiresonne

Director at IQS Directory
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Contact Information
us****@****om
(386) 825-5501
Location
Ann Arbor, Michigan, United States, US
Skills

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Caroline Murray

I’ve known Matt both personally and professionally for many years. His industry knowledge has provided companies including my own with the best strategies for our Google AdWords campaigns. If you’re looking for someone who knows their stuff, look no further than Matt!

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Credentials

  • Advanced Marketing Program
    Neil Patel Digital
  • Agency Scaling Secrets (Sales Outreach, SOP Creation, etc)
    COOL BEANS DIGITAL LIMITED
  • Commercial Real Estate Financial Modeling
    Break Into CRE
  • Commercial Real Estate Investing 101
    Break Into CRE
  • Content Marketing & Email Marketing
    Amplify Content
  • Content Marketing Bootcamp
    Web Profits
  • Conversion Rate Optimization (CRO) Minidegree
    CXL Institute
  • Financial Analyst Training & Investing
    Haroun Education Ventures MBA Degree Program
  • First Page Videos (Youtube Marketing)
    Backlinko
  • Google - Display Certificaiton
    Google
  • Google Ads - Search Certification
    Google
  • PR That Converts
    Criminally Prolific LLC
  • SEO That Works
    Backlinko
  • Sales Page That Converts
    Social Triggers
  • Yes Engines
    Social Triggers

Experience

  • IQS Directory
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Director
      • May 2020 - Present

      - Designed SEO/content marketing strategy, recruited & manage a 15-person team to boost organic traffic (Hub and Spoke content model, graphic design, marketing research/administration, PR/backlink outreach, UX/engagement optimization, static HTML).- Created a SCRUM/agile workflow to help optimize operations. - Launched cold sales outreach which averaged 9-44% reply rates.- Conversion optimization: Qualitative/quantitative conversion research, A/B testing. - Email marketing & retargeting is next.

  • KlientBoost
    • United States
    • Marketing Services
    • 100 - 200 Employee
    • Account Manager
      • Oct 2018 - Apr 2020

      - Had 16 accounts in my book of business at one point, working with a team of CRO designers & directors- Built and managed all ad platform campaigns, including: Google Ads (Search, Display, Shopping),Facebook Ads, Google Analytics, Google Tag Manager, copywriting and designing creative- Handled all client communication (Email, phone, reporting with Google Data studio, QBR presentations)- Started as the company's first Sales Development Representative (responsible for all discovery calls and also post-audit follow up) then transitioned to an Account Executive. While on the sales team, we drove our first two 100k+ new MRR sales months.

  • Engios Digital
    • Owner / Freelance
      • Nov 2017 - Aug 2018

      - Optimized client websites for higher conversion rates, setup email drip campaigns, handled all clientcommunication & managed a Wordpress developer whoI worked with.- Improved one client's website conversion rate by 526% and another client's website by 344% withoutany additional traffic. To do this I redesigned the homepage, placing exit-intent popups on all pages, added a scrolling optin bar & adding a bottom right chat bot.- Was able to capture contact information of prospects such as U.S. Department of Defense, Airbus andGeneral Electric.

  • Industrial Quick Search, Inc.
    • United States
    • Advertising Services
    • Business Development & Marketing Specialist
      • Apr 2015 - Aug 2018

      - As an Account Executive I was able to onboard 12 new clients my first 6 months, including Siemens (Fortune 100).- Managed 20+ client relationships & had over 80% retention quarter over quarter- Worked with the President on developing SEO strategy & up-sell processes for new agency servicesto raise average client fees. - As an Account Executive I was able to onboard 12 new clients my first 6 months, including Siemens (Fortune 100).- Managed 20+ client relationships & had over 80% retention quarter over quarter- Worked with the President on developing SEO strategy & up-sell processes for new agency servicesto raise average client fees.

  • Holland Engineering, Inc.
    • United States
    • Civil Engineering
    • 1 - 100 Employee
    • Surveyor's Assistant
      • May 2013 - Aug 2013

      Scanned for underground utilities in areas of prospective pipelines, working for energy companies Enbridge and TransCanada. - Generated Four-way-sweeps in Niles, Michigan, searching thoroughly to locate underground utilities for the 6A and 3B pipelines resulting in a safe work environment for pipeline engineers. - Traveled across various terrain staking locations for pipeline, coordinating precise instructions for pipeline engineers, resulting in accurate placement of pipeline construction.- Developed accurate topographic maps indicating highway elevation for Michigan Department of Transportation (MDOT), providing MDOT with the physical evidence to efficiently navigate water drainage.

Education

  • University of Michigan - Stephen M. Ross School of Business
    BBA, Finance
    -

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