Experience

Pretty Green

• Retail Apparel and Fashion
• 1 - 100 Employee

• Head Photographer

  • Jun 2019 - Present

  Working as the Head Photographer as part of a creative & collaborative team I work closely with my Content Manager and Content Coordinator in order to deliver both e-commerce and creative content assignments. Shoots are executed in alignment with the aesthetic requirements of the brand and at all times match the shoot brief set out by myself and the wider team. Responsibilities include: - Develop and maintain in-house photography and retouching style guides. - Shoot all e-commerce imagery for the website including model images, mannequin images for every product. - Shoot lifestyle brand imagery for website & social media as required. - Ability to conceptualise and execute mood, lifestyle, flat lay, ghost mannequin, studio model and on-location model shots, and any other type of photography that works towards presenting products in their best light. - Work with the design team on product styling for all shoots. - Be responsible for designing lighting set ups and styling when required for model shots and curated flat lays. - Collaborate with the content team on creative concepts for shoots including styling, casting and art direction. - Work with e-commerce merchandising coordinators to establish and maintain an efficient workflow. - Arrange model castings when required and be the main point of contact with the model agencies for bookings. - Manage the studio assistant, including overseeing the editing, selection and filing of images, retouching of images and general management of the in-house studio. - Provide support and mentorship to the studio assistant as required. - Responsible for quality control of all images. - Contribute ideas for growing and developing the studio's set up & offerings. - Manage and oversee the Studio Assistants workload and provide training and development when required. Show less



Self-Employed

• Retail Apparel and Fashion
• 700 & Above Employee

• Editorial Photographer

  • Sep 2013 - Present

  Photography, Creative Direction and Production Management: Plan, coordinate and execute shoots with small or large teams. Conceptualize, produce, direct and execute editorial/commercial shoots of varying size. Photography, Creative Direction and Production Management: Plan, coordinate and execute shoots with small or large teams. Conceptualize, produce, direct and execute editorial/commercial shoots of varying size.



Pro:Direct Sport

• United Kingdom
• Sporting Goods Manufacturing
• 100 - 200 Employee

• Photographer

  • Mar 2018 - Jun 2019

  Pro:Direct Sport are a market leading sportswear, fitness and fashion online retailer with eight online brands (Rugby, Soccer, Fit, Select, Cricket, Basketball, Tennis, Running). Working within the Retail Operations Team as a Senior eCommerce Photographer, I was required to help plan, prepare and execute both still life and model shoots across all of Pro:Direct' brands. My direct responsibilities included: • Ensuring all images produced are of a high quality and archived correctly. • Mentoring and coaching new starters within the eCommerce Studio. • Setup studio backdrops and lights. • Maintain, clean and replenish equipment. • Form creative solutions and advancement of aesthetics. • Maintain databases of images and associated systems and documents. • Actively researching new ideas in order to be aware of current trends and implement new styles for the brand. Show less