Founder's Office - Business Strategy

• Feb 2023 - Present

Product Manager & Web3 Creative Technologist

• Mar 2022 - Jan 2023

• Worked closely with stakeholders, analytics and marketing teams to increase the customer retention on the website by 50% by identifying KPIs of competitors such as Opensea and then implemented the new design and user journey with the PO, design team and development team. • Identified KPIs to increase the no. of active monthly customers by conducting user surveys and implemented the features to pivot the product strategy from only Solana based marketplace to cross-chain based marketplace… Show more • Worked closely with stakeholders, analytics and marketing teams to increase the customer retention on the website by 50% by identifying KPIs of competitors such as Opensea and then implemented the new design and user journey with the PO, design team and development team. • Identified KPIs to increase the no. of active monthly customers by conducting user surveys and implemented the features to pivot the product strategy from only Solana based marketplace to cross-chain based marketplace which led to an increase in the monthly active users by about 200% • Created go-to-market strategy and functional requirement document to increase the number of connected wallets (customer accounts) by introducing social interaction feature with other customers. Number of connected wallets increased by about 45% in 1 quarter • Identified gaps in the product sales funnel using analytics reports. Created a new go-to-market strategy & product requirement document to pivot the product theme from a NFT marketplace to NFT aggregator hub. This increased sales conversion from 12% to 43% in 1 quarter • To improve sales further, improved user journey by adding visual data analytics to help customers make a purchase and added an add to cart feature to save gas fee for customers. This improved average session duration on product page by 40% and total increased up to 61% • Created go-to-market strategy and product requirement document to a new NFT project backed by in-real-life physical trading cards Show less • Worked closely with stakeholders, analytics and marketing teams to increase the customer retention on the website by 50% by identifying KPIs of competitors such as Opensea and then implemented the new design and user journey with the PO, design team and development team. • Identified KPIs to increase the no. of active monthly customers by conducting user surveys and implemented the features to pivot the product strategy from only Solana based marketplace to cross-chain based marketplace… Show more • Worked closely with stakeholders, analytics and marketing teams to increase the customer retention on the website by 50% by identifying KPIs of competitors such as Opensea and then implemented the new design and user journey with the PO, design team and development team. • Identified KPIs to increase the no. of active monthly customers by conducting user surveys and implemented the features to pivot the product strategy from only Solana based marketplace to cross-chain based marketplace which led to an increase in the monthly active users by about 200% • Created go-to-market strategy and functional requirement document to increase the number of connected wallets (customer accounts) by introducing social interaction feature with other customers. Number of connected wallets increased by about 45% in 1 quarter • Identified gaps in the product sales funnel using analytics reports. Created a new go-to-market strategy & product requirement document to pivot the product theme from a NFT marketplace to NFT aggregator hub. This increased sales conversion from 12% to 43% in 1 quarter • To improve sales further, improved user journey by adding visual data analytics to help customers make a purchase and added an add to cart feature to save gas fee for customers. This improved average session duration on product page by 40% and total increased up to 61% • Created go-to-market strategy and product requirement document to a new NFT project backed by in-real-life physical trading cards Show less

India Lead & Creative Technologist

• Nov 2020 - Mar 2022

• India office operations lead and global technology lead • Team head-count of India office increased by 450% under his leadership • Employee retention for 10+ months increased from 20% to 88.9% • Conversion of trainee/intern to full-time employee increased from 0% to 75% • Project Lead for 8 global brands and technology lead on all project. Revenue generated from the projects was over 6-figure SGD • Implemented and trained team members on technology products such AR filters… Show more • India office operations lead and global technology lead • Team head-count of India office increased by 450% under his leadership • Employee retention for 10+ months increased from 20% to 88.9% • Conversion of trainee/intern to full-time employee increased from 0% to 75% • Project Lead for 8 global brands and technology lead on all project. Revenue generated from the projects was over 6-figure SGD • Implemented and trained team members on technology products such AR filters, chatbots, websites made on low code platforms, CRM and emailer platforms, google analytics. These products generated revenue of about 5-figure SGD • Many of the above technology products led to increase in the overall project scope and budget by upto 100% and more Show less • India office operations lead and global technology lead • Team head-count of India office increased by 450% under his leadership • Employee retention for 10+ months increased from 20% to 88.9% • Conversion of trainee/intern to full-time employee increased from 0% to 75% • Project Lead for 8 global brands and technology lead on all project. Revenue generated from the projects was over 6-figure SGD • Implemented and trained team members on technology products such AR filters… Show more • India office operations lead and global technology lead • Team head-count of India office increased by 450% under his leadership • Employee retention for 10+ months increased from 20% to 88.9% • Conversion of trainee/intern to full-time employee increased from 0% to 75% • Project Lead for 8 global brands and technology lead on all project. Revenue generated from the projects was over 6-figure SGD • Implemented and trained team members on technology products such AR filters, chatbots, websites made on low code platforms, CRM and emailer platforms, google analytics. These products generated revenue of about 5-figure SGD • Many of the above technology products led to increase in the overall project scope and budget by upto 100% and more Show less

Associate Experience Technology

• Jul 2019 - Oct 2020

• Speaker at Publicis Sapient's Global Summit 2020 • Worked as a UI developer for Altria and developed & maintained multiple components for their existing codebase • Was a finalist in Sapient's national level hackathon where the team developed an Ecommerce website with the functionality of visual search with camera, recommendation system based on user personalization and augmented reality

Junior Associate Experience Technology

• Feb 2019 - Jun 2019

- Completed 3 months of training in web development including html/css/JavaScript/ Nodejs/mongodb - Completed 2 weeks advanced level training in Reactjs/Redux - Created an end-to-end website for helping HR to track, record and improve their training programs for their employees. The website's front was made in both vanilla js and with reactjs/redux - Completed a 2 month shadow project where we developed one of the shopping pages for Lowe's in Reactjs. we used Redux for state… Show more - Completed 3 months of training in web development including html/css/JavaScript/ Nodejs/mongodb - Completed 2 weeks advanced level training in Reactjs/Redux - Created an end-to-end website for helping HR to track, record and improve their training programs for their employees. The website's front was made in both vanilla js and with reactjs/redux - Completed a 2 month shadow project where we developed one of the shopping pages for Lowe's in Reactjs. we used Redux for state management for fucntions such filtering by category, ordering by price, adding to cart, removing from cart etc.

Junior Visual Designer

• Jun 2018 - Aug 2018

-Worked on creative(static, motion graphics, cinemagraphs and videos) for multiple social media campaigns(Facebook, Twitter, Youtube, Instagram, Linkedin) for Smartron and Vuclip. -Worked on creative for Netflix Global Stream Team. -Worked on creative(statics, cinemagraphs, motion videos and vox pop videos) for Zeno India and HR team. -Worked on creative(static, motion graphics, cinemagraphs and videos) for multiple social media campaigns(Facebook, Twitter, Youtube, Instagram, Linkedin) for Smartron and Vuclip. -Worked on creative for Netflix Global Stream Team. -Worked on creative(statics, cinemagraphs, motion videos and vox pop videos) for Zeno India and HR team.

Video Editor

• Jun 2017 - Aug 2017

- Worked on the Brilliance Campaign for General Electric India. Designed Cinemagraphs, Boomerang Videos, Profile and Cover photos for the various online platforms like Facebook, Instagram, Twitter and Youtube - Designed videos for HP GSB Printing for both the Indian And Global Teams - Designed Videos & Gifs for HP A3 printers - Edited HP KOL videos - Worked on the Brilliance Campaign for General Electric India. Designed Cinemagraphs, Boomerang Videos, Profile and Cover photos for the various online platforms like Facebook, Instagram, Twitter and Youtube - Designed videos for HP GSB Printing for both the Indian And Global Teams - Designed Videos & Gifs for HP A3 printers - Edited HP KOL videos

Social Media Tainee

• Jun 2016 - Aug 2016

- Executed Early Bird Offer Campaign, August Freedom Campaign and Independence Day Campaign on Facebook for LiveNutriFit. - Helped Orane by writing content for their press release and publishing the same on various online platforms. - Blog writing with SEO rich content for Unocal, LiveNutriFit and Orane. - Optimizing the websites of ClassHop and Indicolour with SEO rich content. - Worked as a secondary for Unocal. - Executed Early Bird Offer Campaign, August Freedom Campaign and Independence Day Campaign on Facebook for LiveNutriFit. - Helped Orane by writing content for their press release and publishing the same on various online platforms. - Blog writing with SEO rich content for Unocal, LiveNutriFit and Orane. - Optimizing the websites of ClassHop and Indicolour with SEO rich content. - Worked as a secondary for Unocal.