Experience

Wonderbox NL

• Netherlands
• Leisure, Travel & Tourism
• 1 - 100 Employee

• Head of E-commerce and online marketing

  • 2019 - Present

  Responsible for online B2C sales and marketing, with currently 10+ websites and brands. Working together with the international Wonderbox Group specialist.• Creation and monitoring of budget • Acquisition: working with an agency to run and improve campaigns in various channels • Website development: creation of new, and optimization of existing websites• Data analysis: monitoring KPI and analyzing data from various sources to help improve results• E-Merchandising: navigation, up- and cross-sell, product descriptions+images, search, filters• CRM and online reputation management: analyses of data, creation of action plan, monitoring results• Marketing campaigns: create the online marketing and animation plan• Various: fraud prevention Show less

• Head of Digital Product

  • 2015 - 2019

  Responsible for the strategy and development of both B2C and B2B facing digital products. Evangelist for the ‘digital mind-set’ within the company. • Collaborating with various stakeholders: identifying projects and working areas, managing expectations.• Product development: determining the digital roadmap based on trends, data and customer needs, and realizing it in collaboration with external developers. • Strategy: Mapping the digital services and systems and their interdependencies. What role do the existing systems fulfil, what is missing / obsolete? • Project management: managing various projects from small to large and from e-commerce to non e-commerce Show less



Booking.com

• Netherlands
• Software Development
• 700 & Above Employee

• E-Commerce Product Owner

  • Sep 2013 - 2015

  Responsible for identification, prioritization, implementation and analysis of customer-facing web projects to constantly improve conversion, loyalty and revenues. • Product development: identifying customer needs based on various sources. Translating higher goals into small concrete steps, implementation of features across desktop mobile and tablet websites. • Analytics: analyzing data from homegrown and external analytics tools and through advanced experimentation for metrics driven decision making (build-measure-learn feedback loop). • User research: qualitative user feedback from usability research as a continuous source for improvement. • Effectively realizing projects and user stories in small teams of designers and developers. • Collaborating with various stakeholders: identifying projects and working areas, managing expectations. Show less



Gamious

• Netherlands
• Computer Games
• 1 - 100 Employee

• Marketing Manager

  • 2013 - 2013

  Managing the development of a game from concept phase to launch. Games are developed within 'The Game Train': a collaborative game development platform. • Project management: Guiding the collaborative development process using SCRUM methodology, Ensuring timely delivery of deliverables from concept to launch. • Product development: Overseeing creative (art, design and sound) and technical development (game programming) of the game. Determining monetization and social media marketing strategy. • QA: Scheduling and coordinating timely quality assurance (testing). Arranging for beta testing and focus groups. Show less



Keesing Games

• Hilversum

• Commercial Manager

  • Apr 2012 - 2013

  P&L responsible for the direction and development of international games platform Zigiz.com. Becoming Commercial Manager, my portfolio expanded to Bingo.nl and Trivialis. Strategie: ontwikkeling strategie en vertaling naar roadmap. • Product development: translating market needs, business planning into product requirements in collaboration with marketers & front-end designers. • Analytics: analyzing user data and web stats (Google Analytics) for metrics driven decision making. Managing KPI’s dashboard. • Project management (SCRUM): product owner for both internal and external (outsourced) development teams; managing product backlog, prioritizing stories, lead SCRUM meetings. • QA: overseeing quality system to ensure optimal, stable product performance and releases. • Marketing: growing user base through various marketing campaigns, partnerships and distribution channels. Ensuring and increasing user satisfaction, gathering and organizing user data, building and maintaining brand identity and proposition. • Strategy: determining product and commercial strategy, translated into 1 year roadmap. • People management: heading multifunctional team (15 FTE, commercial & technical). • Finance: sound financial planning, budgeting and management reporting. Achievements: Grew user base to 2 mio globally, solid profits with yearly revenues of over € 3 mio; implemented advertising system and payment methods; designed own CMS and analytics system, rebuilt in-house affiliate platform, redesigned website, accomplished conversion optimization and SEO, build mobile portal with partner. Coach, motivate team during acquisition and reorganization. Show less



Gembly BV

• Netherlands
• Computer Games

• Business Unit Manager Zigiz

  • Apr 2009 - Apr 2012

  P&L responsible for the direction and development of international games platform Zigiz.com. Becoming Commercial Manager, my portfolio expanded to Bingo.nl and Trivialis. Strategie: ontwikkeling strategie en vertaling naar roadmap. • Product development: translating market needs, business planning into product requirements in collaboration with marketers & front-end designers. • Analytics: analyzing user data and web stats (Google Analytics) for metrics driven decision making. Managing KPI’s dashboard. • Project management (SCRUM): product owner for both internal and external (outsourced) development teams; managing product backlog, prioritizing stories, lead SCRUM meetings. • QA: overseeing quality system to ensure optimal, stable product performance and releases. • Marketing: growing user base through various marketing campaigns, partnerships and distribution channels. Ensuring and increasing user satisfaction, gathering and organizing user data, building and maintaining brand identity and proposition. • Strategy: determining product and commercial strategy, translated into 1 year roadmap. • People management: heading multifunctional team (15 FTE, commercial & technical). • Finance: sound financial planning, budgeting and management reporting. Achievements: Grew user base to 2 mio globally, solid profits with yearly revenues of over € 3 mio; implemented advertising system and payment methods; designed own CMS and analytics system, rebuilt in-house affiliate platform, redesigned website, accomplished conversion optimization and SEO, build mobile portal with partner. Coach, motivate team during acquisition and reorganization. Show less



Zigiz BV

• Marketing Manager

  • May 2007 - Apr 2009

  Determined marketing strategy and executed hands-on tasks. • Project management: planning and coordination of (technical) execution of roadmap activities, writing project documents and requirements, setting up functional designs and flow charts, managing time and budget. • QA: Setting up quality system, including test plans, testing of end products, coordinating releases for bug fixing and new features. • Branding: build and maintaining brand identity. • Analysis & research: analyzing (available) data, enriching data by conducting user research. • Marketing campaigns: setting up, executing, monitoring and improving divers marketing campaigns, sometimes with external partner; affiliate marketing, CRM, enriching user data, up- and cross-selling, e-mail marketing, retention and loyalty, SEA, SEO. Achievements: implemented e-mail marketing system, set up mailing flow, set up affiliate campaigns, designed KPI dashboard, optimized usability, set up and introduced loyalty program, lead product rebranding, wrote brand passport and style guide. After successful period the company was sold to Telegraaf Media Groep. Show less



RELX

• United Kingdom
• Technology, Information and Media
• 700 & Above Employee

• Marketing Coordinator

  • 2005 - May 2007

  Online and offline marketing for four different brands. The assistant role is mostly an operationalone. The coordinator consults with and advices the Head Editor, Content Editors and Sales teamabout execution of plans and strategy. • Redesign of websites based on different types of research.• SEM (search engine marketing and search engine optimization).• E-mail marketing.• Analyze and report website statistics (Webtrends and online surveys).• Organization of fair participation.• Set up on- and offline marketing promotions for new and existing products. Show less

• Marketing assistent

  • 2004 - 2005

  See description above (Marketing Coordinator Reed Elsevier).