Experience

Gameskraft

• India
• Computer Games
• 500 - 600 Employee

• AVP - Organic Growth (SEO & ASO)

  • Apr 2020 - Present

  RummyCulrure – • 5X growth in non-brand web search impressions • 2.5X growth in non-brand web clicks • 7X daily app user acquisition • 30X Active App Installation (Android) • 50X Monthly active users RummyTime – • launched in Dec. 2020 • Current organic growth trajectory is 2X of Rummyculture (relative time) • 4K daily organic user acquisition (android app) • 60K monthly active users (android app) Playship – • Launched in Dec. 2021 • 3K daily organic user acquisition (android app) • 200K monthly active users (android app)



WorkIndia

• India
• Technology, Information and Internet
• 400 - 500 Employee

• Head SEO

  • May 2019 - Mar 2020

  India's largest portal to hire Blue & Grey Collar (BGC) workforce. • 50X growth in daily web search impressions (20K to 1.1M) • 10X growth in daily web clicks (6 to 60K) • 10X daily Play Store app installs (2K to 20K) • 12X daily app user registration (1 K to 12K) • 20X monthly active users (Android) (20K to 400K) India's largest portal to hire Blue & Grey Collar (BGC) workforce. • 50X growth in daily web search impressions (20K to 1.1M) • 10X growth in daily web clicks (6 to 60K) • 10X daily Play Store app installs (2K to 20K) • 12X daily app user registration (1 K to 12K) • 20X monthly active users (Android) (20K to 400K)



CaratLane - A Tanishq Partnership

• India
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Head SEO

  • Mar 2018 - Apr 2019



InCred Financial Services

• India
• Financial Services
• 700 & Above Employee

• AVP Digital Marketing & SEO

  • Dec 2016 - Aug 2017

  AVP Digital Marketing and Search Engine Optimization: - Sets the strategic vision on all aspects of digital and social media. NextGen Website and mobile content - AMP, PWA and Instant Apps. Build on data & marketing analytics to optimize campaigns, collect insights , set KPI’s, and communicate the campaign results to senior management & stakeholders. Continually evaluates and optimizes strategy for maximum effect across all platforms including owned media (apps, sites, etc.). Cross team collaboration on SEM, SEO, promoted posts & programmatic media. Follow emerging trends, innovation & emerging platforms to build digital platform a traffic magnet.



OYO

• India
• Technology, Information and Internet
• 700 & Above Employee

• Head SEO and Search Marketing - End-to-end ownership of Search engine traffic growth.

  • Aug 2015 - Nov 2016

  Organic traffic growth manager/ SEO/ASO growth Hacker * SEO - Get in top 3 ranking for "Hotel" related keywords like Hotels in Goa, Hotel booking Goa, Budget hotels Goa, etc. *Organic traffic grown by 7X per day. * Non-brand traffic increased by 10X. *Organic transaction crossed all other media combined with 20% MOM growth. * ASO - Top position on Google Play Store for keywords like Hotel App, Hotel Booking App, Hotel Booking India, hotel app in India etc. App organic download increased by 5X.



Goibibo

• India
• Travel Arrangements
• 500 - 600 Employee

• Sr. Manager SEO - Digital Growth Hacker

  • May 2014 - Aug 2015

  App SEO and Engagement : - 1. App deep linking 2. App Indexing API 2. App link performance optimization 3. App Ratting 4. In-app message 6. Contextual marketing Web Traffic Cocktail - Mobile and Desktop : - 1. Methodical SEO annotations implementation. 2. Scalable & SEO friendly CMS - User friendly UI and Search Engine Optimized page generation. 3. A/B testing for UI/UX improvement and conversion optimization. 4. Site Structure optimization and internal linking. 5. Structured data mark-ups. 6. Data analysis and strategy building.



Jabong

• India
• Apparel & Fashion
• 500 - 600 Employee

• SEO Manager - Internet Marketing

  • Dec 2012 - May 2014

  1 Manage the day-to-day search marketing activities across multiple search engines. 2 Optimize, edit and create website content to support web-marketing initiatives. 3 Work as "product expert" in industry, understand the issues, new developments and competitive landscape and create an associated keyword expansion roadmap, working with the Product Marketing team to develop relevant campaigns and landing page content. 4 Work with all team functions - product marketing, creative, product management, engineering – to implement search engine optimization (SEO) recommendations such as: ✓ Keyword research and specifications throughout web site pages ✓ Site audits for SEO best practice compliance ✓ IA and site design recommendations ✓ Navigation and conversion analysis ✓ Link analysis and building ✓ Identifying opportunities to improve organizational and process enhancements that support SEO 5 Report progress via analytics and associated tools to executive team on a weekly basis 6 Integrate strategies and recommendations into other active marketing channels such as Email Marketing, social media and PR



Evergreen Software Co. (San Jose, CA)

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Internet Marketing Manager

  • Jan 2010 - Dec 2012

  • Strategize, optimize, and manage content for Ever Green marketing.• Develop a global online (digital) marketing roadmap to support brand building, client engagement and lead generation.• Provide regular reporting for website and Online Marketing initiatives, using internal data sources and Google Analytics.• Coordinate social media activities by actively engaging in consumer and industry blogs, doc sharing, online chats, etc., messaging and increased brand awareness resulting in increased traffic to our websites.• Analyze data, determine insights, and develop recommendations to optimize the user experience.• Strategize, track and measure online advertising and promotional programs.• Design test strategies and creative to optimize results.• Hands-on optimization, including keyword/phrase research, site structure, page construction, content, and SEO (Search Engine Optimization) copywriting.• Manage SEM (organic and paid) projects.• Manage content management system.

• Social Media & Online Marketing Strategist & Campaign Execution Executive

  • Jan 2010 - Dec 2012

  Social Media Consultant, Facebook Fan Page Developer, Facebook Marketing Consultant



Fareportal

• United States
• Technology, Information and Internet
• 700 & Above Employee

• SEO Manager (Tripmama.com, CheapOair.com)

  • Nov 2008 - Aug 2009

  • Responsible for TripMama.com marketing including creating, initiating and plan execution. • Managing a team for SEO including content creation, design & maintenance of websites, link building, online advertising, content optimization, keyword research, and search engine placement. • Managing website with the help of in house developed CMS. • Analyze market trends and devise market research strategies • Created guidelines and editorial for content and web development team to assure better indexing by search engines. • Perform technical site analysis, competitive/keyword research and link analysis. • Launching landing pages for hotels, airlines with reviews



Globester.com

• United States
• Leisure, Travel & Tourism
• 1 - 100 Employee

• Online Marketing Expert

  • Sep 2007 - May 2009

  • Fully responsible for the company’s entire online marketing including creating, initiating and plan execution for several service offerings. • Develop and manage 1000 + landing pages of company website for natural and paid search engine optimization • Managing a team for SEO including design and maintenance of websites, link building, online advertising, content optimization, keyword research, and search engine placement. Achievements: • Increased ticket booking from 5 per week to 80-100 per day within a year. • Increased ROI per lead by 40% within 6 months. • In top 10 SERPs on Google, MSN and Yahoo! For almost all keywords. • Increased traffic to company website from 200 to10000 unique visitors/day. • Improved accessibility and usability for better crawling and user navigation. • Keywords ranking in Google: - cheap flights, airline tickets, cheap airline tickets, cheap airfares and many more…



Netcradle Pvt. Ltd

• Online Marketing -SEO Group Leader

  • Dec 2006 - Aug 2007

  Role and Responsibilities: - • Online Marketing strategies making and implementation. • Manage content development and SEO teams. • Develop, implement and manage SEO campaigns. • Translate company business goals into successful search engine optimization strategies. • Perform technical site analysis, competitive/keyword research and link analysis. • Keyword research including cataloging and indexing target keyword phrases. • Keyword research using WordTracker, Google tools. • Develop ongoing reports, which yield qualitative and quantitative trends for ongoing SEO efforts. • Establish and maintain project management processes to manage multiple SEO projects at one time. • Work with the senior management team to establish traffic and growth goals. • Analyze search engine behaviors, news and strategies and report key developments to team members. • Work with cross functional departments to develop and track all details of SEO initiatives.



Brainpulse Technologies

• India
• IT Services and IT Consulting
• 1 - 100 Employee

• SEO Head - Online Marketing Expert

  • Mar 2003 - Nov 2006

  • Fully responsible for the company’s entire online marketing including creating, initiating and plan execution for several service offerings and the company portals. • Handling a team for SEO, SEM, link building, online advertising, content optimization, keyword research, search engine placement, web analytics and design and maintenance of websites. • Managing Pay Per Click Campaigns for all the company portals in Adwords, Yahoo and other ad networks. • Creating Media Plans for media buying and media selling for company clients. • Managing various online promotion campaigns for the company clients. • Direct interaction with company clients to optimize their online promotion campaigns. • Creating editorials for designing teams for better conversions and increasing revenue impact. • Internet marketing expert • Creation and execution of contents (press release, articles). • Managing and implementing content for company portals. • Initializing and managing all the viral marketing campaigns.