Experience

+WeCreate Media

• United States
• Media Production
• 1 - 100 Employee

• Chief Creative Officer (CCO)

  • Feb 2023 - Present

  Valparaiso, Indiana, United States

• Chief Marketing Officer

  • Jan 2019 - Feb 2023

  Valparaiso, Indiana, United States Solving the unsolvable problems.



Kemin Human Nutrition and Health

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Brand Marketing Consultant

  • Feb 2016 - Aug 2019

  Des Moines, Iowa Area • Consult B2B marketers and scientists on best practices for launching consumer-friendly CPG brands • Facilitate ideation and brainstorms with client’s in-house teams to create engaging product and brand names, logos, marketing platforms, sales tools, and packaging, impacting how they approach sales and business • Maintain strict client confidentiality and comply with legal and industry regulations



Vytalogy Wellness

• United States
• Manufacturing
• 200 - 300 Employee

• Creative Director

  • Dec 2008 - Aug 2018

  Greater Los Angeles Area PROMOTIONS: Freelance Designer to Senior Marketing Design Specialist, Art Director, Senior Art Director, and Creative Director • Spearhead creative direction for nine independent brands at Natrol, a leading global manufacturer of vitamin, supplement, and sports nutrition products, achieving 18% growth YOY • Define vision and execute high-volume creative initiatives and branding across national print, TV, packaging, and interactive media from concept to post-production • Continually… Show more PROMOTIONS: Freelance Designer to Senior Marketing Design Specialist, Art Director, Senior Art Director, and Creative Director • Spearhead creative direction for nine independent brands at Natrol, a leading global manufacturer of vitamin, supplement, and sports nutrition products, achieving 18% growth YOY • Define vision and execute high-volume creative initiatives and branding across national print, TV, packaging, and interactive media from concept to post-production • Continually identify opportunities to elevate the overall brand, recently leading entire redesign of 200+ products, logos, collateral, packaging, templates, and style guide that successfully transformed Natrol into a highly competitive premium brand • Design memorable, immersive and interactive brand experiences for major trade shows, utilizing social media to maximize traffic and engagement with customers • Participate in executive meetings with VPs and the CEO, leveraging design expertise and business leadership to shape long-term strategy, while providing scalable creative solutions to reach goals • Manage the entire creative department, developing growth plans and promotions for three direct reports and mentor junior members of cross-platform teams • Manage project scope and expectations for freelancers and external ad agencies across print, TV, web, social, and packaging • Review agency creative assets, ensuring content is consistent and aligned with marketing strategy SELECT ACHIEVEMENTS: • Negotiated unprecedented deal with packaging vendor for new redesign, locking in below-market pricing for premium products for two years • Innovated packaging, collateral, launch kits, and educational assets for company’s first licensed product, an Angry Birds vitamin line • Redesigned packaging for Natrol JuiceFestiv line, and secured shelf placement at major retailers that company had lost due to outdated look, restoring and increasing sales from sub $1M to a $5M+ line Show less



Apple Jaxx & Stache

• OWNER + CREATIVE DIRECTOR, EVENTS

  • Jul 2015 - Jun 2017

  Greater Denver Area • Build experiential events from the ground up, overseeing creative direction, lighting, design, promotions, branding, and talent management for fast-growing event startup, Apple Jaxx & Stache • Develop company’s brand image, designing logo, website, promotional videos, and event graphics • Spearhead the largest Pride event, Mile High Party Weekend, in Denver, attracting over 3,000 people and named the number-one pride party by Gay Travel Magazine • Secure event sponsors like Ketel… Show more • Build experiential events from the ground up, overseeing creative direction, lighting, design, promotions, branding, and talent management for fast-growing event startup, Apple Jaxx & Stache • Develop company’s brand image, designing logo, website, promotional videos, and event graphics • Spearhead the largest Pride event, Mile High Party Weekend, in Denver, attracting over 3,000 people and named the number-one pride party by Gay Travel Magazine • Secure event sponsors like Ketel One Vodka, iHeartMedia, Smirnoff, Monaco, Bremen’s Wine & Tap, Andrew Christian, Nichols Venture Group, Marquis Leo Collection, and more • Hire contractors and musical talent including DJ’s and pop icons like Mya, Kristine W, and DEV Show less



Harris Brand & Revenue Consultancy

• Art Director

  • Oct 2006 - Oct 2007

  Hawaiian Islands • Produced engaging marketing campaigns to promote tourism and appeal to local residents, leading projects from concept through post-production in fast-paced environment • Ideated inspiring advertising for local businesses, successfully identifying and showcasing each client’s unique selling proposition • Conceptualized, produced, and managed KFC and Burger King TV commercials, maintaining high quality despite limited production budgets



Barton G.

• United States
• Hospitality
• 1 - 100 Employee

• Senior Event Designer

  • Apr 2005 - Jan 2006

  Miami/Fort Lauderdale Area Spearheaded top-tier interactive $1M+ experiential events and collateral including logos, brochures, labels, banners, packaging, magazines, and original art for high-end clientele around the country SELECT ACHIEVEMENTS: South Beach, FL – Created celebrity events at Casa Casuarina (Versace Mansion) Las Vegas, NV – Transformed Mandalay Bay into 1950s era Las Vegas Pinehurst, NC – Designed event graphics for US Open



GlobalHue

• Associate Creative Director

  • Jun 2000 - Jul 2004

  Greater Detroit Area PROMOTIONS: Contract Designer to Art Director and Associate Creative Director • Directed multi-cultural advertising targeting African-American, Hispanic, Asian, and urban youth, with key responsibility of managing creative activities and team of 10 for Verizon Wireless account • Conceptualized and executed Verizon’s youth pre-pay brand (FREEUP) from the ground up, designing all logos, branding, in-store, TV, print, online, promotional and merchandising collateral, as well as… Show more PROMOTIONS: Contract Designer to Art Director and Associate Creative Director • Directed multi-cultural advertising targeting African-American, Hispanic, Asian, and urban youth, with key responsibility of managing creative activities and team of 10 for Verizon Wireless account • Conceptualized and executed Verizon’s youth pre-pay brand (FREEUP) from the ground up, designing all logos, branding, in-store, TV, print, online, promotional and merchandising collateral, as well as presenting directly to top management • Executed print, TV, and multimedia campaigns for key accounts including the first Miller Live Responsibility Campaign, K-Mart’s blue light character, and Verizon’s Testman “Can You Hear Me Now” campaign • As agency art director on mainstream music video shoots, oversaw product placement and commercial pullouts Show less